Marketing that works

July 1, 2023 Melanie Hawken

by Kathryn Main

Marketing is the planning and action of promotional activities that result in the selling of products or services. Your marketing strategy is the road map you will use on a day-to-day basis to let potential customers know that your business exists. Marketing messages should be tailored to your customers and highlight the problem that you solve for them in a concise and effective manner. Marketing efforts are normally campaign-driven and should take your potential customers on a journey with your business.

How digital marketing can boost your sales right now

July 1, 2023 Melanie Hawken

by Catia Mondlane

Digital marketing is like being a master chef in the kitchen, except instead of cooking up delicious meals, you're cooking up sales. The ingredients? Search engines, social media, email, and mobile apps. The recipe? A well-executed digital marketing strategy that can help you reach a wider audience, generate leads, and convert them into paying customers. Just like a chef needs to know the basics of cooking, you need to understand the basics of digital marketing to boost your sales.

South Africa’s women and youth entrepreneurs celebrated at latest Lioness Business Agility webinar to commemorate Youth Month

June 25, 2023 Melanie Hawken

Event Report / Lioness Business Agility Series

June marks Youth Month in South Africa, and so as part of the country’s commemoration activities, Lionesses of Africa, in partnership with Absa, hosted a special edition of the Lioness Business Agility Webinars for 2023. The theme of the event focused on “Celebrating inspirational women and youth entrepreneurs,” aimed at inspiring the next generation of young women business builders who are going to play their part in driving economic growth through entrepreneurship in the country. The webinar attracted an audience of 135 women entrepreneurs keen to learn more about how to grow their businesses, fulfill their purpose through entrepreneurship, and make an impact in their sectors and communities.

Lioness Launch / South Africa’s Yellow Owl launches a first-of-its-kind in South Africa silent podcast for both deaf and hearing audiences

June 25, 2023 Melanie Hawken

Thuli Zikalala, founder, Yellow Owl (South Africa)

Lioness Launch

Regular attendees at Lionesses of Africa webinars will recognize the inspirational name and face of Yellow Owl founder, Thuli Zikalala, the pioneering entrepreneur creating inspiring digital content for both Deaf and Hearing audiences. Her latest innovation is the launch of a first-of-its-kind in South Africa silent 10 episode podcast series which captures the stories, experiences, culture and shared values within the Deaf community. Deaf presenters Lerato Maake ka Mncube & Daline 'Crazy D' Maasdorp engage with guests, both Deaf and hearing from different backgrounds, to shape a new narrative about the Deaf community. The name is a word play that invites audiences into the silent world seen through the eyes of Deaf people. Taking a spin on the audio nature of podcasts - ours is visual: the hands become a voice. Expect intimate, informative, inspirational and entertaining conversations shared by influential people within the Deaf community.

Tamara Bhatt, an entrepreneur building a specialist architecture business in Mozambique

June 25, 2023 Melanie Hawken

Tamara Bhatt, co-founder, Atelier (Mozambique)

Startup Story

Tamara Bhatt is co-founder of Atelier, a Mozambican architecture firm founded in 2012 and which today employs 5 people. She has a degree in Architecture from the Technical University of Lisbon, Portugal, she is pursuing a Masters in Urban Planning at Eduardo Mondlane University, focusing on ecological structure and urban green infrastructure. Her main areas of specialization include Architecture and Urbanism, with more than 13 years of experience working in the production and coordination of projects as a Senior Architect, Urbanist and Project Manager, with experience in physical planning, urban design and building design in Mozambique, Portugal, and Angola. Tamara has extensive experience in coordinating multidisciplinary teams, making projects compatible, as well as managing projects and clients.

Onkgopotse Khumalo, a South African entrepreneur democratizing access to mental healthcare

June 25, 2023 Melanie Hawken

Onkgopotse Khumalo, founder, The Pocket Couch (South Africa)

Startup Story

Onkgopotse Khumalo is a South African entrepreneur and the founder of The Pocket Couch, a health tech startup that aims to democratize access to mental healthcare. Her early professional journey saw her navigating financial services in the investment and portfolio management space, later transitioning to a management consultant role at McKinsey and Company. She then ventured into entrepreneurship after identifying that what she had initially thought was a problem unique to her own circumstance, was in fact more widespread across the globe. It was her personal journey trying to find avenues to better their mental wellbeing, that catapulted her journey into entrepreneurship, ultimately founding the startup with which she has a strong personal nexus. She prides herself first and foremost, however, as a dedicated mother to her 3 year old son whom she affectionately calls "boy genius".

Ola Folami, a Nigerian contemporary fashion brand-builder

June 25, 2023 Melanie Hawken

Lioness Weekender Cover Story

Olarsgrace, a renowned contemporary womenswear brand creating unique and timeless pieces for women globally

Ola Folami is a Nigerian-born fashion entrepreneur whose business and brand, Olarsgrace, has now also expanded into Dubai. Known far and wide as Olarslim on Instagram, Ola is not just a social media sensation but also the mastermind behind Olarsgrace, a globally renowned contemporary women's wear label that caters to the sartorial needs of women around the world. With her impeccable designs, Ola has garnered immense attention and praise from shoppers across the globe. Her remarkable achievements even led to her recognition as one of the top 100 emerging businesses from Nigeria with features in several publications. The business was launched in 2017 and now employs 10 people.

Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry

June 25, 2023 Melanie Hawken

Book Review

If you are struggling with brand visibility and getting your business found online by potential customers, then help is at hand in the new book Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry. Her new book will show you how to conquer the fear of being seen and the foundational strategy of getting your business found online.

The Best Advice Most People Don't Take

June 24, 2023 Melanie Hawken

by Lori Milner

Think back to the last time you attended a buffet dinner. Despite the array of choices available to you, it's human nature to stick to what you know and probably go back for several helpings of the same thing. Another way to approach a buffet is with curiosity. Wow, why haven't I ever tried this before? Let me take a small portion to try, and who knows, I may even love it.

Knowing When To Let Go

June 24, 2023 Melanie Hawken

by Margaret Hirsch

You spend your whole life building up your business and getting everything going and then you must quit while you are ahead. This is one of the most difficult tasks you will ever have to do. It’s something that nothing can prepare you for.

Beer and Doughnuts and Seven Lessons

June 24, 2023 Melanie Hawken

by Ilse Sfreddo

Are you new to the proposal industry and overwhelmed with the bidding process? Throughout the bidding process, I faced several challenges. Still, with the support of my colleagues, I was able to overcome them and emerge victorious. I learned seven valuable lessons during my first year of bidding and want to share them with you.

Monetizing Your Skills to Become an Entrepreneur

June 24, 2023 Melanie Hawken

by Catia Mondlane

Are you tired of working for someone else and ready to make it big with your skills? Well, hold on to your hats, because it's time to get excited! The first step is to take a long hard look at yourself in the mirror and assess your strengths, weaknesses, experiences, and achievements. Then, ask yourself, "How can I sell this to the world?"

Kealeboga Tshikovhi, a South African biodiesel entrepreneur contributing to the Green Economy

June 18, 2023 Melanie Hawken

Kealeboga Tshikovhi, founder, Lamo Fuel (South Africa)

Startup Story

Kealeboga Tshikovhi is the founder and ceo of Lamo Fuel based in Kuruman in the Northern Cape in South Africa. She is a seasoned entrepreneur focused on building resilience towards carbon emissions by providing an alternative clean source of fuel at lower prices. Her business achieves this by collecting used cooking oil and converting it into Biodiesel, thus turning waste into an energy source. Lamo Fuel is a 100% woman owned company which started in 2014 and which today employs four permanent staff and seven temporary staff members. The business started with 200L daily production in 2020, to now a 1000L production of Biodiesel per day as of May 2023. Kealeboga is excited about this great milestone and looks forward to achieving continual growth over the comings months and years.

Tanatswa Dindimanga, a Zimbabwean entrepreneur building a natural skincare brand

June 18, 2023 Melanie Hawken

Tanatswa Dindimanga, founder, Organically You Skincare (Zimbabwe)

Startup Story

Tanatswa Dindimanga is the founder of Organically You Skincare, a natural skincare brand in Zimbabwe that creates products that are good for every skin type. The business was created in response to her own journey to find natural, organic solutions to various skin conditions she experienced, and now she helps other customers do the same with her brand.

Baaba Ankrah, a passionate champion of Ghana's Indigenous handwoven Kente

June 18, 2023 Melanie Hawken

Lioness Weekender Cover Story

GOBA Kente Limited, a proudly Ghanaian company producing bespoke Kente, one of Africa’s most universally recognized fabrics

Baaba Ankrah is the founder of GOBA Kente in Accra, Ghana, a company specializing in bespoke Kente, one of the most universally recognized of all African fabrics. Her business produces highly authentic, handcrafted Kente products to a wide range of clients, thereby contributing to the promotion of indigenous handwoven Kente and the work of craftsmen in Ghana. On a personal level, Baaba is a determined woman with a dream to succeed. Calling herself a bona fide hustler, she says she is passionate about learning and consistently strives to position herself to receive all the blessings God and life has to offer, one day at a time.

I Didn't Get Here by Taking NO for An Answer by Cynthia Nelson

June 18, 2023 Melanie Hawken

Book Review

For all those woman entrepreneurs who are battling with the challenge of how to deal with the naysayers in life and business, Cynthia Nelson’s book, I Didn't Get Here by Taking NO for An Answer, is one to both inspire and learn from. This is an autobiographical story of Cynthia’s journey as an entrepreneur and her mindset of overcoming adversity and turning "no" into "yes." She shares her personal story of being told "no" many times but never letting it define her or limit her potential. She illustrates the importance of controlling one's own thoughts and energy, and not waiting for others to validate their dreams. At the end of the day, Cynthia encourages women to create their own "yes" and take control of their lives.

The Distinction Between Self-Employed and Entrepreneurship

June 18, 2023 Melanie Hawken

by Catia Mondlane

Let's talk about being your own boss. Self-employment is when you're the captain of your own ship. You're in charge of everything - from marketing to finance to administration. It's like being a one-person show, except you're the whole cast and crew. And hey, it's not just for lone wolves! You can have a small team to help you out.

Three things you do to gain control but leave you more powerless

June 18, 2023 Melanie Hawken

by Lori Milner

The more uncertainty in your world, the stronger your desire to control your external environment and those around you. Certainty is a basic human need. There are positive ways to create this sense of structure, security and knowing, such as a morning ritual, prayer, meditation, planning or exercise.

The Good, The Bad and The Ugly when it comes to social media

June 18, 2023 Melanie Hawken

by Nicolene Schoeman-Louw

In recent years, the rise of social media has revolutionised the way in which we communicate and interact with each other. While social media can be a great tool for staying connected with friends and family, it can also be used in harmful or unlawful ways. We will explore how undesirable social media usage can fall foul of three key South African laws: the Protection of Personal Information Act 4 of 2013 (“POPIA”), the Electronic Communications and Transactions Act 25 of 2002 (“ECTA”), and the Cybercrime Act 19 of 2020 (“Cybercrimes Act”).

Download your FREE copy of the latest Playbook: Financing Business Growth

25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link

Tech FoundHER AFRICA CHALLENGE

CELEBRATING 10 YEARS

LATEST PODCASTS

LIONESSES OF AFRICA · Lioness GoTrade Podcast Episode 1

Episode 1: Lioness GoTrade Podcast: your go-to resource for growing your business beyond borders. Lionesses of Africa and DHL Express Sub-Saharan Africa launch a new podcast series to help women-owned and women-led SMEs break into new markets through cross-border trade. Our launch episode features four remarkable women, each with a different view and experience of cross-border trade.

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

Screen Shot 2020-01-27 at 6.01.32 PM.png

Screen Shot 2020-01-27 at 5.34.58 PM.png

LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.