Forget the Funnel: A Customer-Led Approach for Driving Predictable Recurring Revenue by Georgiana Laudi and Claire Suellentrop

May 28, 2023 Melanie Hawken

Book Review

Your product is great. So why is marketing it so hard? Authors Georgiana Laudi and Claire Suellentrop have the answers, and importantly the solutions, in their new book, Forget the Funnel: A Customer-Led Approach for Driving Predictable Recurring Revenue. They understand that many companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn't you or your ideas; it's that you're guessing at what resonates with your target customers.

Maura Cumba, a Mozambican entrepreneur building a multi-faceted microfinance business

May 28, 2023 Melanie Hawken

Maura Cumba, founder, Nilombi Microcredito and Imperium Finance Consulting (Mozambique)

Startup Story

Maura Cumba is a serial entrepreneur and the founder of Nilombi Microcredito and Imperium Finance Consulting in Mozambique. Today, at the age of 30, she is also a mother of two children as well a business builder which currently employs 15 people. At the age of 17 she began her professional journey in the areas of protocol and sales. At the age of 21 she embraced the profession as HR Consultant, accumulating 5 years of experience in this area with a focus in recruitment and selection. At the age of 27, she decided to embark on the world of entrepreneurship, and today she is a serial entrepreneur.

Sizolwenkosi Mazolo, a Zimbabwean entrepreneur building a value-add agro-processing business

May 28, 2023 Melanie Hawken

Sizolwenkosi Mazolo, founder, Ingcebethu Pvt Ltd (Zimbabwe)

Startup Story

Sizolwenkosi Mazolo is the founder of Ingcebethu Pvt Ltd, a small business based in Zimbabwe and in the value addition agro-processing sector. Ingcebethu uses a 3-way model which is Freezing, Canning and Drying fruits and vegetables in the bid to reduce food waste, post-harvest losses, as well as to promote food security in Africa. Sizolwenkosi has been awarded a number of accolades for her work which include: 2022 JCI TOYP Honouree, Top 20 Young CEOs by CEO Roundtable Africa 2022, as well as the Record Breaker Young CEOs by Zimbabwe CEOs Network 2022 among others. She is a YALI RLC alumni and her business was in the top 10 finalists in the 2022 Eagles Nest Incubation program by Zimtrade. In line with her mission to address food security, Sizolwenkosi volunteers at The Mobi Soup Kitchen where approximately 600 children are fed every week at a squatter camp in Harare.

Gisela Mudumbi Van Houcke, a visionary brand-builder in Africa’s beauty sector

May 28, 2023 Melanie Hawken

Lioness Weekender Cover Story

Zuri, a business with a vision to be the undisputed leader in the African beauty sector

Gisela Mudumbi Van Houcke is the founder of Zuri, a company providing high-quality beauty products and services designed specifically for black women in both Africa and across Europe. Her personal and entrepreneurial journey have been nothing short of remarkable. Born in the Democratic Republic of Congo, she had to navigate many challenges in her early years. She left the country due to political instabilities and moved to the UK as a refugee. Her tenacity and perseverance paid off. During her time in London, Gisela excelled in her studies and obtained a First Class Law Degree in British and French Law. Gisela's first opportunity to do so came when she was appointed Africa Head of Legal for a British Renewable Energy company. She worked in this role for three years, gaining valuable insights into the African market and the challenges facing the continent. However, Gisela's true passion lay in entrepreneurship, and she decided to start her own business, launching Zuri in 2016, a business that today employs 30 people.

Equality without Equity sucks!

May 28, 2023 Melanie Hawken

by Lionesses of Africa Operations Department

“Investing in women’s entrepreneurship is good for business, and essential for economic growth.” These are the opening lines of a paper by the World Bank’s IFC entitled “Women owned SMEs: A business opportunity for Financial Institutions” (here) from 2014.

If Time Is Money, Why Don't You Manage It the Same Way?

May 28, 2023 Melanie Hawken

by Lori Milner

If you want to make sure you come out on your monthly salary, you plan and budget accordingly. Why not apply the same thinking to your time and create a time budget? Creating a budget for your spending is not a punishment but a way to give you peace of mind. Managing your day should be the same. Your calendar is your budgeting tool - plan your week before you are in it to allocate sufficient funds to the relevant tasks. The last thing you want is to run out of time and then eat into next week's allocation.

Self-Love; A New Phenomenon, or Is It?

May 28, 2023 Melanie Hawken

by Margaret Hirsch

Being brought up in a strict Baptist home, we had very strong principles to live by. However, we were taught to look down on anyone who remotely thought they were good enough! As a child I was told that children should be seen and not heard, that I should only speak when spoken to, and if I did something that went against the grain, I was told to be ashamed of myself - AND I WAS! If I said anything out of place, I had a harsh - WHO DO YOU THINK YOU ARE? thrown my way.

Who are the Big 5 in your business and how do they affect you?

May 28, 2023 Melanie Hawken

by Eldari Visser

We’re all familiar with the Big 5 in nature. Majestic, strong, fierce, but yet so vulnerable because man has figured out a way to make money from each species that makes up the Big 5. Which makes it so sad is because in their world they reign, kings of the animal world, matriarchs of big clans, and tenacious mothers - seemingly unstoppable. Such is life.

Master the Art of Making a Memorable First Sales Impression

May 28, 2023 Melanie Hawken

by Catia Mondlane

First impressions are essential in sales as they can make or break a potential deal. Customers often make judgments about a salesperson within the first few seconds of meeting them, based on their appearance, body language, and communication skills. To make a good first impression, it is important to do your research, have all the necessary materials, practice your pitch beforehand, dress professionally, arrive early, and learn how to read people. Additionally, it is important to be confident and personable, as first impressions are crucial in sales.

Karina Jamal, founder of Koko Boxes in Mozambique, a company dedicated to the field of biodegradable packaging

May 21, 2023 Melanie Hawken

Karina Jamal, founder, Koko Boxes Lda (Mozambique)

Startup Story

Karina Jamal, fundadora da Koko Boxes Lda, Mozambique, empresa dedicada ao ramo de embalagens biodegradáveis.

Karina Jamal is a writer and founder of Koko Boxes Lda, Mozambique, a company dedicated to the field of biodegradable packaging and production of paper bags. Koko Boxes has been present in the Mozambican market for 4 years, supplying packaging to hotels, shops, catering companies and restaurants. The company started in 2023 operating as a manufacturer of paper bags as a disposable solution in the reduction of the use of plastic.

Blessed Agyemang, a Ghanaian industry leader in Brand Management, Personal and Professional Development Training and Consulting

May 21, 2023 Melanie Hawken

Blessed Agyemang, founder Herrada (Ghana)

Startup Story

Blessed Agyemang is an award-winning entrepreneur, key note speaker and management consultant, and founder of Herrada in Ghana. Blessed has her areas of expertise in supply chain management, business and operation strategy, operational and business development after she had already made an exemplary professional career climbing up the corporate ladder in what is one of the top multinational oil and gas firms within the Europe, Eurasia and Sub- Saharan (EESSA) and Africa Other (AO) regions.

Dupe Killa-Kafidipe, an entrepreneur finding solutions to global food insecurity

May 21, 2023 Melanie Hawken

Lioness Weekender Cover Story

Platinum Fisheries, an ethical and sustainable B2B seafood production company in Nigeria

Dupe Killa-Kafidipe is the founder/ceo of Platinum Fisheries in Nigeria, which has a mission to produce healthy seafood using efficient, ethical and sustainable methods. Dupe is an award-winning business leader with prior C-Suite experience in process re-engineering, change management and business consulting. She is also an alumna of the Harvard Business School, IESE New York, the China-Europe International Business School (CEIBS) and INSEAD. Dupe once volunteered as Head of Strategy with a humanitarian intervention for children affected by conflicts in the North-East of Nigeria. Dupe’s life pursuit is to continue to be a force for good in all spheres of human interaction – business, social and environmental.

Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future by Marcia Barnes

May 21, 2023 Melanie Hawken

Book Review

According to Marcia Barnes, author of Here We Grow, she believes the secret to growing your business is simple - invest in marketing that works. She encourages you to step away from viewing marketing as a cost center that drains money from annual budgets and delivers unreliable results. Instead, she believes it’s really a burgeoning profit generator that can power growth and abundance in every aspect of your business. But only if you do it right.

Lioness Launch / South African lifestyle brand, Ledikana, launches unique new golf wear range

May 21, 2023 Melanie Hawken

Lioness Launch

Popular South African lifestyle brand, Ledikana, founded by entrepreneur Mapholo Ratau and based in Johannesburg, has built a great reputation for offering relevant, quality and unique contemporary ready-to-wear African clothing and gifting. This month sees the launch of the exciting new Ledikana golf wear range. It consists of cute African inspired dresses, skorts and pants for ladies and gents that could be worn on and off the course. The range also includes some great new gifting accessories. This collection of unique timeless golf and lifestyle outfits empower women and gents to play confidently by looking and feeling their best. As with all Ledikana products, the new range is handcrafted and culturally inspired.

Lioness Capital. Looking to raise? Think SAFE!

May 20, 2023 Melanie Hawken

by Lionesses of Africa Operations Department

We saw the other day a fabulous post on LinkedIn highlighting a recent Lioness Lean In event (here), by one of our extraordinary Lionesses. A total inspiration to us all, Sarah Collins of Wonderbag, has built a global company now on every investors’ wish list, yet the bottom of her post we saw the hashtag, #bootstrap.

What I've learnt about personal growth from my 8-year-old daughter

May 20, 2023 Melanie Hawken

by Lori Milner

My daughter came out of her dance class in tears. I assumed one of the girls said something nasty to her, but she assured me it wasn't the case. Eventually, she admitted that she was upset because the class was challenging, and she struggled with the new moves. My children are constantly my greatest teachers; this situation reminded me of how difficult it is to experience challenge and discomfort for the first time.

Taking the pain out of payroll with six simple steps

May 20, 2023 Melanie Hawken

by Anja van Beek Consulting: contributed by Jeff Ryan, MD of AWCape, a leading Sage business partner for HR, payroll and financial solutions

The payroll team is one of those invisible functions that runs quietly in the background of a business, not attracting much attention unless something goes horribly wrong. When it does, the impact on the business can be severe, ranging from angry employees who didn’t receive their correct salaries on time through to penalties for late or incorrect tax submissions or heavy losses to fraud.

The 3 Fundamental types of people who will shift your growth and the trajectory of your life

May 20, 2023 Melanie Hawken

by Ntsoaki Sibiya

All of us want to accelerate our growth across landscapes of whatever our chosen craft is. When you are building yourself up, whether it be in business, sports, entertainment, or whatever your chosen craft may be, if you really want to accelerate your growth and development, and to take yourself to the next level of your capabilities, there are 3 kinds of people you need in your life. You need a Coach, a Mentor, and a Sponsor!

Creating Cash Flow

May 19, 2023 Melanie Hawken

by Kathryn Main

When I started my first business, I considered the financial side of things as “boring accounting stuff” – something I was not keen on initially. My feelings on the matter soon changed. Financial structures in your business are much more than mere accounting practices. As important as it is to manage your income and expenses, there is a lot more to setting up your financial structures than you may expect.

Neema Gerald, a Tanzanian entrepreneur building a full-service event and project management company

May 14, 2023 Melanie Hawken

Neema Gerald, founder and ceo, Penuel's Investment Ltd (Tanzania)

Startup Story

Neema Gerald is the founder and ceo of Penuel's Investment Ltd in Tanzania, a seven-year-old investment firm that provides a variety of services such as event and project management, as well as office equipment supplies. She is the co-founder of LN Extreme Beauty Ltd which has deep experience in the beauty and personal care industry, partnering with companies across the entire value chain to help their clients achieve their strategic goals. Her passion is to empower young ladies to know their identity and to unlock their potential, so as to be proud of themselves and have an impact in their society.

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25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link

Tech FoundHER AFRICA CHALLENGE

CELEBRATING 10 YEARS

LATEST PODCASTS

LIONESSES OF AFRICA · Lioness GoTrade Podcast Episode 1

Episode 1: Lioness GoTrade Podcast: your go-to resource for growing your business beyond borders. Lionesses of Africa and DHL Express Sub-Saharan Africa launch a new podcast series to help women-owned and women-led SMEs break into new markets through cross-border trade. Our launch episode features four remarkable women, each with a different view and experience of cross-border trade.

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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