by Lionesses of Africa Operations Department

“The pen has been in their hands…” - Jane Austen.

We have recently been drawn to the brilliant book by the award-winning author, Caroline Criado Perez, entitled INVISIBLE WOMEN: Exposing Data Bias in a World Designed for Men’, ‘IW’ (here). We assumed it would contain many of the statistics we have seen in the world of finance (such as only 2% of VC funding going to US Start ups in 2021 and 82% to all-male founding teams here and not much better in Africa where there is a far greater ratio of women entrepreneurs to male). Therefore, we were pleasantly surprised to note that this book deals very much with the mundane, our day-to-day lives and how bias, indeed any bias (unconscious or otherwise), makes a huge difference in the long run (as any Casino knows too well). However, as we shall show through her investigations and other studies, this is far from mundane, instead deadly serious and is something we all must take very seriously indeed for our businesses and most importantly, our employees.

by Lionesses of Africa Operations Department

The above powerful photo of Sázia Sousa, in her words “a proud member of Lionesses”, the General Director of Technoplus, Lda, Mozambique (here), taken by the brilliant Giulia Bosis, says it all for what we are, as she says:

“A note for the International Women Entrepreneur's Day:

Be a # woman and be a # entrepreneur! I have this photo as a symbol of much that I have achieved so far. And for all women I scream: We do not want to be equal to men. We do not want to stop taking care of the house or the children. We just want them to stop looking at women as a being incapable of opinion, intelligence, and strength. We want to stop conditioning our life to a successful marriage. We want to continue being women, but above all, we want to be human beings able to help our community.”