Startup Story
Yasmina Benslimane is a coach and the founder of the Women Empowerment Coaching Program in Morocco, guiding women to developing their skills for leadership. She is also the founder of Politics4Her, a feminist youth-led blog and is a young human rights activist with a multicultural background. Her professional experience involves national human rights institutions, non-profit organizations, and United Nations agencies.
LoA found out more about Yasmina Benslimane’s coaching business this month and her ambitions for the future.
What does your company do?
I offer a personalized coaching program to provide young women with the necessary tools and knowledge to help find their purpose, establish and achieve their goals; all while developing the right mindset to succeed in their academic, personal, and professional life.
“Everything I learn, I want to be able to share with other young women.”
“Since I started, it has been a tremendous success and I have helped and impacted several young women from every corner of the world.”
What inspired you to start your company?
Throughout both my academic and professional careers, and as the founder of Politics4Her, I realized that young women doubted themselves way too much. I decided to sign up for women empowerment certification, and create a program adapted to my experiences and expertise. Everything I learn, I want to be able to share with other young women. My ultimate goal in life is to empower women by making them believe in themselves so that they can reach their full potential and get into more leadership positions. Our participation in social, political, and economic decision-making is a must to acquire development.
Why should anyone use your service or product?
What makes it special is that it focuses on five different key areas: advocacy, academics, personal development, early career, and public speaking. My clients can choose to focus on any of them. I wanted to mix both life and career coaching and mutate into one to help young women interested in fields related to politics, international relations, human rights, law and more.
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
It took me months before officially launching my program back in March 2021. I wanted to do it on Women's History Month because I thought it would be meaningful. But I started working on the program months before. I was doubting and scared that no one would be interested. Since I started, it has been a tremendous success and I have helped and impacted several young women from every corner of the world. I believe that we shouldn't overthink and just do whatever we believe in.
“My ultimate goal in life is to empower women by making them believe in themselves so that they can reach their full potential and get into more leadership positions.”
What gives you the most satisfaction being an entrepreneur?
Being able to make revenue out of something I am passionate about while also impacting others.
What's the biggest piece of advice you can give to other women looking to start-up?
Just, do it. I believe that we shouldn't overthink and just do whatever we believe in.
Contact or follow Women Empowerment Coaching Program
WEBSITE | FACEBOOK | TWITTER | INSTAGRAM | EMAIL benslimane.yasmina@gmail.com
Why LoA loves it…
At Lionesses of Africa, we love meeting women entrepreneurs who are on a mission to empower other women through the development of specialist skills and knowledge. In Morocco, Yasmina Benslimane is doing just that, coaching women to build their confidence, fulfill their potential, and ultimately, become leaders in their lives, their businesses, and their communities. Yasmina is making a real difference to other women through her work, and as a result, is helping to empower a generation of women who will be the leaders of the future. — Melanie Hawken, founder & ceo, Lionesses of Africa