by Catia Mondlane, ceo & founder of Isabella – Estética & Cosméticos
Everyone wants immediate and effortless success, but as I started the entrepreneurial journey I realized that some actions needed to take place. I actually had to have a plan to reach where I wanted to be, by setting goals. More than planning to win, I had to understand how badly I wanted my dreams to come true. Also, to understand if I was ready to own a business, because it isn’t just about the money a business can bring to my life, but how driven I am to take action to make it a reality. To be a successful business owner, I have to both serve a higher purpose that is valuable for people, and at the same time, make money, because the more I serve, the more successful I become.
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