by Saajidah Esat
Women have instinctively and deeply nurturing characteristics. Unlike men, they take pride in the process vs being solely focused on the result. They strive to develop people along the way and want to know that they are making a real and positive difference in the world. So when the next big company comes along to sign a contract that could potentially change the entire trajectory of her business, she may appear slightly hesitant and need some time to weigh out the pros and cons. Although this may be a good thing, there are some things that smart women just don’t do when opportunity knocks.
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