Serving my time - how I divide my most valuable resource  — Lionesses of Africa
  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Serving my time - how I divide my most valuable resource 

July 27, 2019 Melanie Hawken
pie.png

by Alice da Silva

Not to be confused with the prison term reference, by ‘serving my time’ I mean that I visualize my time as a sort of pie. There is only a certain amount, which I can divide into slices and serve accordingly. And I try to choose carefully, because it’s easy to get distracted. 

I understand that my fellow Lionesses face time constraints as entrepreneurs, start-ups, individuals and family members.  There will always be more time demands and very little luxury of spare time.  So make every hour count and be aligned with your goals.  Your goals don’t all have to be about business and work.  Fun, leisure and rest are worthy and necessary goals too. Just make sure you are in control of how you serve your time.  It’s yours – so be a fierce lioness who protects her time like a cub, in order to allow it to manifest its potential. Don’t allow anyone or anything to take it away from you without your conscious consent.  Be aware of the time vampires and don’t enable them to collectively take all the slices of your pie of time.

I have to make sure I keep a slice of my time for myself.  If I don’t, time can get evaporated and before I know it, I’ve given away all my time and have nothing left.  It’s not that time itself is the valuable commodity.  It’s the resource I can use as I convert time to the actions needed to achieve my goals. So I start with the big end goals, which require actions to become realities.  

I  will use my Comrades Marathon goal as an example.  I know that in order to finish the Comrades Marathon in June, I need to achieve certain milestones in training, qualification and preparation.  So I break these up into time-based segments which I need to achieve within certain time frames. And then these too have to be divided into smaller regular segments, monthly and weekly. Once I have my detailed plan, I work out a routine that I can commit to and hold myself accountable to.  Here’s where the discipline comes in.  If I have a plan to train today and someone suggests meeting up, do I say to myself that it’s only once, and I can make an exception? If I do, there will be the day when I line up for the end goal, and know in my honest heart that there was that time when I missed training because instead, I went to meet a friend, and the time when I was too hot, and the time when it was raining, and the time when….

So to avoid this compounded effect of missing my allocated time to achieve my goals, this is what I do – I treat my commitments with the same respect that I would a meeting in my calendar with a professional or specialist. That’s where the slice of time comes in.  I had set aside that slice of time to perform the actions that lead to that goal.  If I give it away then I will be robbing myself of that resource and will be putting my goal at risk. Of course I do allow some flexibility here and there, and there is always the exception of having something urgent or an emergency, but that is something that needs to be negotiated consciously, in order to make it work.  I remember that the pie is refreshed, and although I have an idea of how to divide my slices, before serving them, I can still adjust according to changing needs. 

Other slices must get allocated to work and sleep and chores.  Some slices are allocated to people we have relationships with.  I believe it’s very important that not every minute is given away, until I am tired and say ‘what about me?’ 

The other important aspect is to be realistic about the goal and the ability to follow through on the commitment.  This year I did not enter Comrades Marathon.  I was retrenched around the time of the entries opening, and decided not to commit to something that would add more stress. While training is something that helps deal with stress, and is something I continue doing, I also knew that I didn’t need the extra stress of the targets and goals when I needed to endure in my relentless pursuit of a new way of supporting myself. Also, I do not know what my new routine will be when I get a new opportunity.  I don’t know where it will be and how much travel time will be needed, and that makes it impractical to add the stress of planning a routine I may not realistically find achievable.  With all the other stress and mixed emotions which I have to deal with, as well as the time I need to spend prioritising reinventing myself, I decided to let this year be about running for fun and fitness, while focusing on being OK and maintaining my wellbeing, instead of having inflexible goals that cause more discomfort, or increased sense of failure if unachievable. 

When you take charge of how you serve your time, you will feel in control.  The slices you allocate will be shared without resentment, and the slices you keep for yourself will be savoured without guilt or exhaustion as would be the case if you had to fight for mere crumbs. 


Alice_da_Silva_photo_lioness.jpg

Alice da Silva is a Professional Communicator with almost three decades of experience in the broadcasting, media and communications industry. She describes herself as curious, creative and with an enormous appetite for facts and information. Her passion and strength is people and communication. As an individual, Alice has had to reinvent herself many times along the way and overcome challenges – with a theme of resilience and self-motivation. She hopes through her experiences which has built her, she is able to encourage and inspire others to find the strength within to roar confidently, even when it’s difficult. Find out more on her website www.alicewrites.co.za

In Guest Blog Tags Alice da Silva, Productivity Time & Energy
Share
← 15 Essential Tips for Women FranchiseesSuccess has a price, pay up!  →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.