• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Here's My Bulletproof Formula to Create Progress & Achieve Your Goals

March 9, 2024 Melanie Hawken

by Lori Milner

When my son was seven, he asked me for a guitar. I was elated because I thought he was tapping into some creative instinct, so I was happy to go along. He sat down with the guitar and then burst into tears a few minutes later because he had imagined he would pick up the guitar and instantly be able to play. He hadn't considered there would be lessons, hours of practice and feeling out of his depth in between. That's not what he signed up for. He wanted instant gratification! That's what TV and YouTube had sold him, and he wanted the dream. Now! He wanted the outcome without the messy process.

When hearing this story, you have compassion for this little boy because we have all been there and continue to do it. Consider your goals; what have you started and stopped because the process felt too long and overwhelming? Ultimately, feeling out of your depth with the fear it was permanent won the battle over sticking it out. The bridge between the process and the outcome is progress.

Progress is a stacking of micro wins over time that leads you to your desired outcome. A ten-minute walk is your micro-win if you want to get fitter. If you want to become a reader, one paragraph of reading is your micro win. Let's get down to the fundamentals – how do you create progress on your goals? It is a three-step formula about how you choose to ACT: Attitude, Consistency and Trust.

Step 1 - Attitude.

Attitude is the lens through which you view the world; you can choose to have an attitude of self-motivation or self-defeat. Before you even start on your goal, what is your attitude filter? Expect the worst or expect the best? If you truly don't believe you can succeed and tell yourself it won't happen because you've never managed longer than a few months, you may as well not start.

Rather than use your past as a justification for why you can't succeed, use it as evidence of what not to do. What did you learn about yourself? Where did you fall off the wagon? What triggers caused you to derail from your goal?

Adopt an attitude that you aren't starting again from scratch; you are beginning with the depth of self-awareness and experience to lead you to success this time. Take the lessons and drop the story about why you can't do it. Stop lowering your expectations to avoid disappointment. Beware of lowering your expectations of yourself to avoid disappointment.

We tell ourselves that all the good ones are gone or it will never happen for us to create some level of certainty in our lives. Even if you're disappointed, at least you're certain. It doesn't make sense logically, yet we do this because it's safe and protects us against potential failure.

Approach this goal by taking the smallest achievable action, like starting the day with a glass of water. Whatever your goal is, begin your day by drinking one glass of water. It's manageable and doable and creates a trajectory of positive reinforcement. Even if you never managed to get to the gym that day, at least you had your glass of water.

Suppose you aim to get a new certification but tell yourself that even a pass is suitable, or you don't really expect to finish it. In that case, it's a self-protection mechanism to avoid disappointment in yourself or others. It's the same with weight loss; most people go into the goal half-heartedly because their greatest fear is putting the weight back on and what people will think about them.

Have you been lowering your expectations to create certainty? What's a better story?

Start with identity.

A human being's strongest motivation is to stay consistent with how we define ourselves. If you decide you're healthy, you will do things healthy people do. If you haven't decided who you want to become, how will you know you're on the right path? If you want to be the best at what you do, how will that impact your decisions about spending your time? Will you read the book or watch the training video over scrolling the socials with no return on your time?

If you label yourself a procrastinator, lazy, or have zero self-discipline, then you will behave in a way that is consistent with these labels. If you fight for your limitations, you get to keep them.

What also affects progress is the label you think other people have for you. If you're the life of the party but want to quit drinking in the week, the biggest barrier is worrying what others will think of you. I love this quote from author and podcaster Lewis Howes:

"I'm not drinking."

"I'm staying in."

"I don't want dessert."

"I'm having an early night."

"I'm hitting the gym in the morning."

“These phrases are often met with disappointment or a snarky comment about you being boring or old.

Let's stop shaming people for taking care of themselves."

What labels do you need to drop and adopt to start your process with a fresh start?

Set your intention.

The late Wayne Dyer wrote many books on the power of intention. Rather than tell yourself my health is so poor, I will never be able to get fit, set the intention for what you do want. If you naturally default to an expect-the-worst attitude, change your words, focusing on what you want, not what you don't want. It's giving yourself permission to speak what you want into the world. Affirmation plus action will yield amazing results; affirmation without action is a delusion.

Having a positive attitude and the right intention is the starting point, but it's not enough to create a micro win; it begins with action. You must show yourself you can do it, no matter how small the first step is. Which brings me to the second step to ACT:

Step 2 - Consistency.

Progress is not about how much time you have but consistency. In workshops, I always ask the question – who has 15 extra minutes daily? If you stopped scrolling and checking emails incessantly, you have a guaranteed 15 minutes and probably more than that.

No matter what you want to shift in your life, commit to 15 minutes a day. I prefer the morning because it tends to unfold more predictably, but you decide where your 15 minutes work best. Some key principles to make this a reality:

Schedule this time into your calendar - You can't think about when you will go for a walk or do the meditation; it needs to be scheduled like a meeting in your diary so you can commit to it. It's much more likely to happen when you see it marked for a Tuesday at 3 pm.

Show up to yourself – scheduling yourself is step one, but if you can't master the habit of showing up to yourself when that time arrives, your goal will remain on your someday list.

Showing up to yourself means choosing yourself as the reason why and keeping the promise you made to yourself. That's where your self-belief, self-worth, and self-confidence grow; it's built in the moments of deciding between the snooze button and taking action.

Honour the slot – don't fall into the trap of putting other people's needs ahead of your own. Honour the time and show up to it as you would anyone else you respect in your diary.

Don't wait to feel like it – you may or may not feel like it now. Do it anyway. When you are in the behaviour, you will feel like it and be happy you spent the time on it. Focus on the feeling of satisfaction afterwards rather than wait for the magic bolt of inspiration to appear first.

Celebrate your win – even if you do three minutes of mindful breathing, that's a win. Even if you walk in your driveway for 10 minutes, that's a win. Acknowledge and celebrate the micro-win; it is evidence that you are becoming this new person and making the change real.

Don't focus on duration or intensity to start; you want to create the system. You increase intensity when the system is a permanent feature of your day.

Step 3 - Trust.

How many times have you started a new habit, but about two or three weeks into it, you decided it wasn't working and defaulted to old ways?

It's not because you are lazy or have no willpower; you expect instant gratification with a tangible change immediately. When you couldn't see the desired result quickly, you figured it didn't work, so why bother?

This is where the third step to ACT comes in – trust.

There will always be a gap between starting a new behaviour and seeing the result, especially regarding weight loss and fitness.

If you can trust the process of creating these daily wins, even though you don't see a result and continue to persevere – that's where the magic happens.

There is a tipping point where you notice you have more energy, you are less emotionally reactive, or you can run further without your lungs burning.

Once you reach this tangible point, your motivation peaks because you finally see the reward for your efforts and can wholeheartedly trust in this process.

Trusting the process is going through the discomfort of new behaviours and not letting your inner critic win. Your inner critic will tell you, 'You should be further by now; you should be fitter, wealthier, more successful…".

To persevere through this stage, turn down the volume of the inner critic and find certainty in trusting the process of creating daily micro wins and keeping the promises you make to yourself.

The barrier to trust.

One of the biggest barriers to trusting the process is fear.

It's not fear as in terror but the fear of the unknown and the discomfort of being a beginner again.

Brendon Burchard speaks about three kinds of fears: loss pain, process pain and outcome pain. I added two more to the mix – fear of losing identity and freedom.

Let's put these under the microscope for the example of weight loss.

  • Loss pain – what if I lose my favourite foods and time? I'm going to lose out on variety and fun.

  • Process pain – the mission of going to the gym – how people will look at me, and I'll feel like a fool.

  • Outcome pain -  what if I lose the weight but put it back on? It's the fear of failure.

  • Loss of identity – who am I if I am not the life of the party and the fun person

  • Loss of freedom – I am spontaneous and creative – routines and restrictions will limit me.

These fears are real for you; ultimately, you sabotage your progress despite knowing better.

The only way to let go of the fear is to trust in a new process, which means exposing yourself to discomfort.

Author Tony Robbins says that the quality of your life is proportional to how much uncertainty you can comfortably manage.

If you want to stop drinking wine in the week, then permit yourself to feel icky about it. Don't act on the inner critics' taunts –allow the craving to come up, sit with it, and it will eventually dissipate. Can you be OK with the discomfort of the craving without giving in to it? When you trust the process and find you are sleeping better, you have less anxiety, and you have more energy, you will wonder why you didn't give this up sooner. When you feel the discomfort is too much, interrupt your default pattern by asking yourself, 'What's the next right action?' and then do it.

The last piece to the puzzle is to replace your wine habit with something else. Consider why you are drinking in the first place – is it to feel calm or settle your anxiety? Is it to connect with others in a social setting or feel a sense of belonging?You have to be honest with yourself about your triggers and what drinking gives you. To help you calm down and feel less anxious, consider other options like meditation, yoga, sport, or a hobby like colouring, martial arts, cooking, or gardening – something that allows your mind to wander or a creative outlet. It can even be to make yourself a cup of herbal tea rather than drinking the wine.

Consider the emotion and thoughts before you reach for the wine; how can you anticipate your trigger and interrupt the pattern with a new choice? When you successfully avoid the urge and make a better choice, celebrate yourself because this is evidence that you can trust yourself to make the hard choice when it counts.

It's a stacking of micro wins over time and acknowledging them in the moment that builds your confidence. When you trust yourself, your confidence grows, allowing you to bring this confidence capital to any area of your life.

Motivation is not the key to progress. Progress is the key to motivation.

Change is not created in one massive action; it is a series of micro wins over time.

Your greatest power is knowing you control your choices – no one can take this away.

When it comes to habits, you can't rip up old railway tracks; you need to lay new ones over. Now and then, you will go down an old track and make a default choice, but that's OK. That's being human.

Let's say you gave into the glass of wine; rather than criticise yourself, laugh at yourself. Then get curious about what triggered you, or maybe you decided you didn't care and wanted the wine at that moment.

Now move on and don't obsess over it. I like to say it was a glitch in the software; it's light-hearted, and I don't end up taking myself too seriously.

You know you are growing when you can catch yourself in the act of the old pattern and course correct sooner. The old version of you would sit in a mood for a week; the new version sits with it for an hour, lets it go, and moves on.

Final thoughts.

ACT is the bulletproof formula for progress and achieving your goals because it doesn't rely on willpower, motivation, or external people.

A – choose a positive attitude and live as though life is rigged in your favour.

C – consistently schedule yourself into the calendar, show up to yourself and take action.

T – Trust the process of creating daily micro wins, turn down the volume of the inner critic and celebrate your wins. Then press repeat.

Choosing to ACT is the difference between one day and day one.

In the inspirational words of CS Lewis:

"You can't go back and change the beginning, but you can start where you are and change the ending."

Here's to messy change and beautiful progress.

Warm wishes,

Lori


Lori Milner is the engaging facilitator, thought leader and mentor known for her insightful approach to being a modern corporate woman. Her brainchild, the successful initiative Beyond the Dress, is the embodiment of her passion to empower women. Beyond the Dress has worked with South Africa’s leading corporates and empowered hundreds of women with valuable insight on how to bridge the gap between work and personal life. Clients include Siemens, Massmart, Alexander Forbes, Life Healthcare Group, RMB Private Bank and Unilever to name a few. Lori has co-authored Own Your Space: The Toolkit for the Working Woman in conjunction with Nadia Bilchik, CNN Editorial Producer. Own Your Space provides practical tools and insights gleaned from workshops held around the world and from interviews with some of South Africa’s most accomplished women to provide you with tried-and-tested techniques, tips and advice to help you boost your career, enhance your confidence and truly own your space on every level. Own Your Space is the ultimate ‘toolkit’ to unleash your true power. It’s for the woman who wants to take her career to new heights and who is ready to fulfil her true potential.

 

More articles by Lori

Featured
The Productivity Trap: 5 Time Management Habits That Are Secretly Stressing You Out
February 8, 2025
The Productivity Trap: 5 Time Management Habits That Are Secretly Stressing You Out
February 8, 2025

by Lori Milner

We don't choose to be stressed or anxious. When life gets tough, we often fall back on habits that seem helpful but actually make us more tired and worried. The starting point is to create an awareness of the habits that have a misalignment between intention and impact.

Read more →
February 8, 2025
Embrace Calm: 5 Anxiety-Fueling Habits to Let Go Of
November 16, 2024
Embrace Calm: 5 Anxiety-Fueling Habits to Let Go Of
November 16, 2024

by Lori Milner

Have you ever made a judgement about someone and then only later found out they were actually a great person, and you had more in common than you think? What if it's the same with change? What if instead of making judgements and accusations about change, you got to know it better? What if you realised it actually brought you a gift, but you were so busy avoiding it that you didn't stop to notice or even say thank you? Now, you know that you can't literally bump into change at a party. But you know change is coming, and sometimes it's voluntary.

Read more →
November 16, 2024
Embracing the Unknown: 4 Wisdom-Packed Quotes for Navigating Change
November 10, 2024
Embracing the Unknown: 4 Wisdom-Packed Quotes for Navigating Change
November 10, 2024

by Lori Milner

Have you ever made a judgement about someone and then only later found out they were actually a great person, and you had more in common than you think? What if it's the same with change? What if instead of making judgements and accusations about change, you got to know it better? What if you realised it actually brought you a gift, but you were so busy avoiding it that you didn't stop to notice or even say thank you? Now, you know that you can't literally bump into change at a party. But you know change is coming, and sometimes it's voluntary.

Read more →
November 10, 2024
Stress management is choice management
November 3, 2024
Stress management is choice management
November 3, 2024

by Lori Milner

It’s not that one choice will define your whole day or suddenly generate anxiety and overwhelm. It’s that over time, a stacking of habitual choices starts to build up and inevitably leads to exhaustion, frustration, and even burnout. Mental Health Awareness Month reminds us to self-observe these seemingly innocent habits so we can begin to self-correct. Here are the five most common anxiety-fueling habits to let go of to create calmer days that you don’t want to escape from.

Read more →
November 3, 2024
The Real Deal: 11 Unfiltered Truths About Running Your Own Business
October 18, 2024
The Real Deal: 11 Unfiltered Truths About Running Your Own Business
October 18, 2024

by Lori Milner

What astounds me when working with female entrepreneurs is how each conversation shares so many similarities and consistent themes despite each person's unique journey. Rather than writing my usual blog format, I would like to share my most gifted advice. I have removed any personal details and names so confidentiality is not compromised. What remains is the raw truth of what we all feel, experience and face daily. My invitation is for you to find your truth and where you are in your entrepreneurial journey, but above all, I want you to know that you are not alone.

Read more →
October 18, 2024
How to Discover Your Formula for Happiness
September 7, 2024
How to Discover Your Formula for Happiness
September 7, 2024

by Lori Milner

Happiness is subjective because we all have different rules for what it will take to be happy. I am not here to give you a magic formula but rather to offer a set of questions to help you understand what it means for you.

Read more →
September 7, 2024
10 Questions to Harmonise Work, Life, and Time - Part 2
August 3, 2024
10 Questions to Harmonise Work, Life, and Time - Part 2
August 3, 2024

by Lori Milner

The real way to harmony is to interrupt the inner conflict between how you would like to spend your time and how you think you should be spending it. I am not here to provide a magic formula to create harmony with how you divide your time. However, I can gift you ten questions from Oliver Burkeman's book, Four Thousand Weeks, which provide some thought-provoking questions to help you determine what matters for you now. I say now because these choices will ultimately change based on life stage, circumstances and values, which are constantly evolving.

Read more →
August 3, 2024
10 Questions to Harmonise Work, Life, and Time - Part 1
July 28, 2024
10 Questions to Harmonise Work, Life, and Time - Part 1
July 28, 2024

by Lori Milner

Consider how you feel when you perceive that you have wasted your time versus used it efficiently; it's not really about the quantity of time available but the choices you make on how to invest it that create the illusion of harmony. Unfortunately, it's not that simple. Even when you enjoy what you're doing, you may feel guilty because you feel like you should be working on something else.

Read more →
July 28, 2024
How to Turn Anxiety into Insight
July 20, 2024
How to Turn Anxiety into Insight
July 20, 2024

by Lori Milner

Anxiety is an emotion, not a character flaw. When you find yourself anxious, it is due to a series of choices that result in a state of anxiety. If you can follow the breadcrumbs of how you created it, then you can begin to unravel it.

Read more →
July 20, 2024
Anger: How to Know it, Use It and Diffuse It
July 14, 2024
Anger: How to Know it, Use It and Diffuse It
July 14, 2024

by Lori Milner

Have you ever had an experience where you shot lights out? The presentation was flawless; you were at your most confident, and the answers flowed so naturally. Then…have you ever had an experience in which you are still remorseful about what you did, what you said, and how you reacted? We all have.

Read more →
July 14, 2024
6 Habits to Create a Resilient Mindset
June 30, 2024
6 Habits to Create a Resilient Mindset
June 30, 2024

by Lori Milner

Resilience is hard-wired into us; it comes standard. It's not an extra you have to pay more for. Even though it's part of you, it can only be activated by choice. Not all situations are created equally, so I categorise resilience into Big R and Small r resilience. Big R resilience are those events that truly challenge us and can result from tragedy, unexpected change or loss.Then there is small r resilience, the daily speed bumps like having a difficult conversation, being let down, or not getting a great performance review. No matter how small it feels, it is real for you and does result in disappointment. Not all situations require the same level of resilience, but the small ones are as important to navigate as the big ones.

Read more →
June 30, 2024
How To Create An Ideal Average Day
June 23, 2024
How To Create An Ideal Average Day
June 23, 2024

by Lori Milner

What will it take to create your ideal average day? Notice I didn’t say your ideal day because that probably involves being on a beach somewhere sipping cocktails. Those are the exceptions throughout the year, but what if you could get better at creating your ideal average day with work commitments, school runs and the usual in-betweens?

Read more →
June 23, 2024
In Guest Blog Tags Lori Milner, Entrepreneurial Mindset
← Succeeding as a Solopreneur by Liz J SteblayArm's Length under the National Credit Act →
No results found

Download your FREE copy of the latest Playbook: Financing Business Growth

25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link


Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Read more →
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Read more →
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Read more →
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Read more →
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

Read more →

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Read more →
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Read more →
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Read more →
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Read more →
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

Read more →

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

Read more →
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Read more →
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Read more →
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

Read more →
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

Read more →

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2026 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.