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Succeeding as a Solopreneur by Liz J Steblay

March 10, 2024 Melanie Hawken

Liz Steblay

Book Review

Veteran solopreneur and nationally recognized mentor and advocate for self-employed professionals, Liz Steblay, knows what it takes to succeed in business. Her new book, Succeeding as a Solopreneur, is the definitive guide to launching and growing your own business as a self-employed professional. For current and aspiring solopreneurs, this book will help you master the critical steps for achieving success at every stage of your solopreneur journey, from determining if you’re ready to “go for it” to setting a marketing and pricing strategy to lowering your tax rate to keep more of what you earn.


In her new book, Succeeding as a Solopreneur, Veteran solopreneur Liz Steblay distills her twenty years of experience as an independent consultant and business owner into six keys that unlock prosperous self-employment. Packed with real-life examples from Liz’s and other solo practitioners’ experiences, Succeeding as a Solopreneur will provide you with practical steps and advice so you can not only make a living as a self-employed professional but also build wealth for years to come and create the career of your dreams!

Author Quotes

My job is to help people become not just experts in their field, but true solopreneurs. Confident business owners.

Solopreneurship is not for everyone. Just because you are stellar at what you do doesn’t mean you’ll be successful as a self-employed professional.

It all starts with your mindset. It takes confidence and passion to strike out on your own. It takes courage and determination to not be derailed by fear, uncertainty, and doubt.

Meet the Author

Liz J. Steblay became a solopreneur before the word was even invented. Upon being laid off, she called a former colleague, and a week later she had her first consulting contract. After that first project, she realized that she made more money, worked fewer hours, and had more time with her daughter. She never considered another “real job,” despite being a single mom in an expensive city.

Five years later she founded the ProKo Agency, which represents independent consultants on projects with Fortune 500 clients. As a result of growing ProKo into a national business, Liz has become known as the person to call if you have questions about self-employment.

In 2018 she and two other solopreneurs launched Professional Independent Consultants of America (PICA), an educational organization and community that helps people start and grow their own solo businesses. Liz earned her Bachelor’s degree and MBA from the University of Southern California. (Fight on!) She’s the author of the blog Successful Independent Consulting as well as articles on Inc.com. When not working she enjoys traveling, skiing, golfing, and riding her Ducati motorcycle. The only daughter of an entrepreneur, Liz always knew she wanted to run a business, but her true calling is to teach others how to launch and grow theirs.

www.prokoconsulting.com


Why LoA loves it…

In our Lionesses of Africa community, we have thousands of solopreneurs, women who have chosen to fulfill their entrepreneurial dreams by going it alone. But it can often be a tough and lonely journey, and to succeed you need to tap into all the support you can get. That’s why Liz J Steblay’s new book is such a great resource. It’s like having an experienced solopreneur buddy on your side, providing guidance, insights, practical tools and knowledge, and above all, encouragement. It’s a great read for both budding and existing solopreneurs on their journeys. — Melanie Hawken, founder & ceo, Lionesses of Africa

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CELEBRATING 10 YEARS


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Vanessa Mhlom, a South African wellness brand builder
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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
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Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
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Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
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Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
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Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
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Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
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Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

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