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Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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    • Contact LoA

Discover Your Passion and Turn It into a Business

December 6, 2024 Melanie Hawken

by Catia Mondlane 

Discovering your passion and turning it into a sustainable business is a journey that requires courage, self-awareness, and, above all, action. It's not uncommon to feel the pressure to follow a conventional path, but it's when we connect with our true passions that we find personal and professional fulfilment. On this journey, we not only learn how to generate income but also how to impact lives.

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In Guest Blog Tags Catia Mondlane, PT, Getting Started
Comment

The Myth of Risk Aversion: Women in Business

December 6, 2024 Melanie Hawken

by Daphney Klopper

In the world of business, the narrative that women are more risk-averse than men has persisted for decades. But is this perception rooted in reality, or is it a convenient stereotype that overlooks deeper, systemic issues?

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In Guest Blog Tags Daphney Klopper, Women's Empowerment, Risk Management
Comment

Plan for Your Personal Growth

December 6, 2024 Melanie Hawken

by Ronel Jooste

It was the question “What is your plan for your personal growth?” that made world-renowned leadership expert John C. Maxwell ponder about his career aspirations and that has ignited his journey becoming one of the most respected authors about leadership and personal growth.

Read more
In Guest Blog Tags Ronel Jooste, Personal Development
Comment

The Unstoppable Woman's Manifesto by Rochel Marie Lawson

November 24, 2024 Melanie Hawken

Rochel Marie Lawson

Book Review

Author and entrepreneur, Rochel Marie Lawson, has written a book for all those women who are eager to elevate their entrepreneurial journeys. Dive into the pages of "Unstoppable Women's Manifesto", and harness the power of principles, perfectly curated for black women business leaders, to transform mere ideas into profitable ventures that run seamlessly without daily intervention. Join the journey with a seasoned entrepreneur as she unveils her potent formula, making this one of the essential small business books for women. Discover how to sculpt an unstoppable empire, designed particularly for ambitious women, without nearing the brink of burnout.

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In Essential Tags Books
Comment

Echika Obijiaku, a visionary entrepreneur dedicated to promoting financial inclusion in Nigeria

November 24, 2024 Melanie Hawken

Echika Obijiaku, founder, Mwanga (Nigeria)

Startup Story

Echika Obijiaku is the founder of Mwanga - a digital-first ethical debt recovery and business process outsourcing (BPO) firm dedicated to promoting financial inclusion in Nigeria. Trusted by some of the continent’s leading lenders, Mwanga is on a mission to get at least 10 million Africans out of debt by 2030. Echika’s Obijiaku background is multidisciplinary with experience in leading high-performing teams across industries. Echika is also a chartered accountant with the ACCA, UK . She has 16+ years of combined consulting experience with leading firms like Deloitte & Touché, Alexander Forbes Nigeria & South Africa and others.

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In Startup Story Tags Nigeria, Business Services
Comment

Irina Samade, a floral design entrepreneur creating beautiful flower arrangements and gifts for every occasion

November 24, 2024 Melanie Hawken

Irina Samade, founder and floral designer, Frangipani Flores (Mozambique)

Startup Story

Irina Samade is the founder and floral designer at Frangipani Flores in Mozambique. She has been working with Floral Art for 15 years having taken a number of specialist floral arrangement courses in Portugal, Brazil, USA and Mozambique. Her passion for flowers started very early with her mother growing violets in their garden. Then, unconsciously, she started toying with making floral arrangements for family and friends' birthdays, but at that time was very far from thinking about being a florist or opening a floristry business. However, all that changed with the launch of her floral design business, Frangipani Flores in 2014. Today, she remains curious in this specialist area of floral design and is constantly inspired by the work of renowned florists around the world.

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In Startup Story Tags Mozambique, Business Services, Floral Design
Comment

Zebeline Ertance, an impact driven agribusiness builder in Madagascar

November 24, 2024 Melanie Hawken

Zebeline Ertance

Lioness Weekender Cover Story

Videeko Vanilla, a business growing and exporting the highest quality premium Vanilla in Madagascar and creating economic opportunities for local women

Zebeline Ertance is the founder and managing partner of Videeko Vanilla ZP in Madagascar. Videeko Vanilla is a licensed exporter in Madagascar that grows, cures, and exports premium vanilla beans from its farms, it’s family-owned farms, and its cooperative in the Mananara Madagascar. Videeko support the local community in Mananara by employing over 100 local families, specifically woman, with high paying wages. Zebeline founded Videeko in 2019 and now employs over 100 people, many of them women from local communities. She has 20 years of experience in the vanilla industry.

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In Cover Story Tags Madagascar, Agri-business
Comment

The Power of Integration: Aligning Passion and Purpose in Entrepreneurship

November 23, 2024 Melanie Hawken

by Sarah Dusek

Embracing who we truly are unlocks our true potential. As women entrepreneurs, we often face immense pressure to fit into certain molds—to appear a specific way, to act within socially accepted boundaries, and to pursue goals that align with what’s considered appropriate for us. We’re encouraged to be successful, but only in ways that fit society’s expectations. The truth is, when we bring our whole, authentic selves to our businesses—beyond those imposed limits—we can create opportunities not just for growth but for building something deeply aligned with who we are and the impact we want to make in the world.

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In Guest Blog Tags Sarah Dusek, People Management
Comment

Black Friday is coming: is your business ready to shine online?

November 23, 2024 Melanie Hawken

by Vuyelwa Gxakushe

As Black Friday approaches, one thing is certain: your customers are already on the hunt for deals. They’re researching products, comparing prices, and planning their purchases. For you business owners, this is a golden opportunity. But here’s the catch—you won’t just magically appear in front of your customers. To stand out, your business needs to be found online, and your competitors are thinking the exact same thing. So, how do you make sure you’re the first choice when customers start searching for Black Friday deals? It all starts with getting prepared early and adjusting your marketing strategy for the busiest shopping season of the year.

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In Guest Blog Tags Vuyelwa Gxakushe, Marketing
Comment

Finishing 2024 strong and planning for 2025: you can’t hit a target you can’t see

November 23, 2024 Melanie Hawken

by Margaret Hirsch

As we approach the final weeks of 2024, now is the perfect time to reflect on the year so far, assess how far we've come, and set our sights on finishing strong. But as we look ahead, we must also think about how to position ourselves for success in 2025. After all, you can’t hit a target you can’t see.

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In Guest Blog Tags Margaret Hirsch, Business Plan, Entrepreneurial Mindset
Comment

The first steps to starting a business

November 23, 2024 Melanie Hawken

by Catia Mondlane 

Starting a business can seem challenging, but with passion and dedication, it's possible to turn an idea into a successful reality. The key lies in identifying a problem you can solve, developing an effective solution, and from there, building something that makes a difference in people’s lives. I'll share a bit about my personal journey, which began with my own struggle and transformed into a skincare business focused on oily and acne-prone skin.

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In Guest Blog Tags Catia Mondlane, PT, Getting Started
Comment

Celebrating 10 Years of Empowering Women Entrepreneurs Across Africa

November 19, 2024 Melanie Hawken

A special 10 Year Anniversary message from Melanie Hawken, founder & ceo, Lionesses of Africa

Today, 19 November 2024, marks a truly special milestone—Lionesses of Africa’s 10th anniversary! We began this incredible journey exactly a decade ago, launching on Global Women’s Entrepreneurship Day, 19 November 2014. It feels like just yesterday, yet the progress we’ve made together has been extraordinary. Throughout the years, one thing has remained steadfast: our commitment to our mission and Public Benefit Statement—to positively impact the lives of Africa’s women entrepreneurs, helping them grow and achieve their fullest potential, always free of charge.

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Comment

The Abundance Decision: The Intersection of a Thriving Business and Fulfilling Life by Malorie Nicole

November 17, 2024 Melanie Hawken

Malorie Nicole

Book Review

Entrepreneur and author of The Abundance Decision: The Intersection of a Thriving Business and Fulfilling Life, Malorie Nicole, believes that abundance is an active choice, one we must consciously make every day if we aim to build a thriving business and lead a deeply fulfilled life. This choice hinges on gaining a clear understanding of your own identity, your values, and what drives you. However, in the world of entrepreneurship, maintaining such clarity can prove challenging, and visionary individuals often find themselves misaligned.

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In Essential Tags Books
Comment

Nonceba Ndukula, a South African social entrepreneur with a vision to break the cycle of poverty and gender based violence

November 17, 2024 Melanie Hawken

Nonceba Ndukula, founder, Nabai Foundation (South Africa)

Startup Story

Nonceba Ndukula is the founder of Nabai Foundation in South Africa, a social impact  organization with a vision to break the cycle of poverty and empower underserved communities through education. The foundation's Afternoon Enrichment Program, mentorship initiatives, and community projects reflect Nonceba’ s dedication to making a positive impact. She is a GBV-F Survivor, Coach, Business Administrator, Philanthropist and Mentor and an inspiring individual whose life journey has transformed adversity into a beacon of hope. As the founder of Nabai Foundation, Nonceba is a passionate advocate for education, community empowerment, and survivor support. Her personal experiences have fuelled her commitment to addressing the root causes of GBV-F and providing support to survivors. She is a Nominee of Sociopreneur of the Year 2023, Finalist in Women of Stature Awards, and a Nominee of Leading Women of Africa Awards.

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In Startup Story Tags South Africa, Social Entrepreneur, Women's Empowerment
Comment

Isabel Messias Tonela, a young Mozambican entrepreneur building a food processing business turning tubers into flour and chips

November 17, 2024 Melanie Hawken

Isabel Messias Tonela, founder, SBEL & Farinhas, SU, LDA (Mozambique)

Startup Story

Isabel Messias Tonela is a young Mozambican entrepreneur and the founder of SBEL & Farinhas, SU, LDA, a company focused on processing tubers for the production of flour and Chips. The company was founded in 2024 and is in its embryonic phase after Isabel won the Business Plan Competition implemented by (SEJE), through INJ and with the support of the World Bank. She is also a final year student on the Aquatic and Coastal Marine Biology course at Eduardo Mondlane University.

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In Startup Story Tags Mozambique, Food & Drink
Comment

Sneha Mehta and Jade Oyateru, unique women’s wellness brand builders in Africa

November 17, 2024 Melanie Hawken

Sneha Mehta and Jade Oyateru

Lioness Weekender Cover Story

Uncover Skincare, an African wellness brand developing skincare products that are specifically approved and tested by melanated women.

Sneha Mehta and Jade Oyateru are the co-founders of Uncover Skincare, an African wellness brand developing skincare products that are specifically approved and tested by melanated women. Jade, born and raised in Nigeria, brings 15 years of work experience across FMCG (Unilever & Nestle) and e-commerce/fem-tech (Jumia, Kasha). She has vast experience in building consumer brands on the African continent and has led marketing at some of Africa’s leading e-commerce businesses. Sneha has over a decade of experience in finance and consulting having worked at McKinsey, Helios, Bank of America Merrill Lynch, Grassroots Business Fund, and The World Bank. She has worked across 10 African markets scaling businesses and brings strategic, financial, and operational expertise.

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In Cover Story Tags Nigeria, Beauty & Wellness, skincare
Comment

“Job creation and employment are not the byproduct of our projects but an explicit aim of them…”

November 16, 2024 Melanie Hawken

by Lionesses of Africa Operations Department

We have long thought it was true, but last month it was finally confirmed. Ajay Banga, the World Bank President, not only reads our articles but also uses them as a blueprint for the World Bank (‘WB’), and most importantly, we have proof just in time for bonus season at Lionesses of Africa [Dream on - on all counts! — Ed.]. In our report on the WB’s Spring Meeting earlier this year (here) we wrote: “Could there be a realisation that to assist Africa, to properly assist Africa, this has to come from the bottom up, to build SME businesses, to build employment, to build communities, to ensure a future at home, all of which we have been pushing and saying since the day Melanie founded the Lionesses of Africa ten years ago.”

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In Team Lioness Tags Job Creation
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Time Management for Busy Entrepreneurs

November 16, 2024 Melanie Hawken

by Catia Mondlane 

Being an entrepreneur is an exciting and challenging journey. However, running a business comes with an additional responsibility: managing your time effectively. Between tasks, meetings, clients, and personal life, it can be difficult to balance everything without feeling overwhelmed. Fortunately, with some practical strategies, it’s possible to optimise your time and increase productivity. Here are some time management tips for busy entrepreneurs.

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In Guest Blog Tags Catia Mondlane, PT, Productivity Time & Energy
Comment

Embrace Calm: 5 Anxiety-Fueling Habits to Let Go Of

November 16, 2024 Melanie Hawken

by Lori Milner

Have you ever made a judgement about someone and then only later found out they were actually a great person, and you had more in common than you think? What if it's the same with change? What if instead of making judgements and accusations about change, you got to know it better? What if you realised it actually brought you a gift, but you were so busy avoiding it that you didn't stop to notice or even say thank you? Now, you know that you can't literally bump into change at a party. But you know change is coming, and sometimes it's voluntary.

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In Guest Blog Tags Lori Milner, Entrepreneurial Mindset
Comment

Holiday Rental Safety

November 16, 2024 Melanie Hawken

by Jenny Reid

Holiday rental time is rife with scammers, fraudsters and the possibility of theft or damage. For holiday-makers, late bookings run the risk of their deposits being stolen, booking a rental that has already been booked or simply doesn’t exist. There may also be unforeseen fees that get included at the last minute.

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In Guest Blog Tags Jenny Reid, Legal
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Download your FREE copy of the latest Playbook: Financing Business Growth

25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link


Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Read more →
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Read more →
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Read more →
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Read more →
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

Read more →

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Read more →
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Read more →
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Read more →
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Read more →
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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