by Sarah Dusek

Embracing who we truly are unlocks our true potential. As women entrepreneurs, we often face immense pressure to fit into certain molds—to appear a specific way, to act within socially accepted boundaries, and to pursue goals that align with what’s considered appropriate for us. We’re encouraged to be successful, but only in ways that fit society’s expectations. The truth is, when we bring our whole, authentic selves to our businesses—beyond those imposed limits—we can create opportunities not just for growth but for building something deeply aligned with who we are and the impact we want to make in the world.

by Sarah Dusek

As a founder or leader, you quickly realize that the role extends far beyond setting strategy or managing operations. It’s fundamentally about leading people—understanding their motivations, managing team dynamics, navigating conflicts, and fostering a supportive, productive environment. Founders and CEOs often take on the role of “chief psychologist” in their organizations, responsible for optimizing team performance and maintaining the mental and emotional well-being of their employees. This becomes even more crucial in fast-paced environments, where high stakes and constant challenges amplify stress and emotional responses.