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The Abundance Decision: The Intersection of a Thriving Business and Fulfilling Life by Malorie Nicole

November 17, 2024 Melanie Hawken

Malorie Nicole

Book Review

Entrepreneur and author of The Abundance Decision: The Intersection of a Thriving Business and Fulfilling Life, Malorie Nicole, believes that abundance is an active choice, one we must consciously make every day if we aim to build a thriving business and lead a deeply fulfilled life. This choice hinges on gaining a clear understanding of your own identity, your values, and what drives you. However, in the world of entrepreneurship, maintaining such clarity can prove challenging, and visionary individuals often find themselves misaligned.


In her groundbreaking book, The Abundance Decision, transformational executive coach Malorie Nicole shares the five key principles she uses to support high achievers in creating a thriving business and fulfilling life. These principles focus on: Identity, Vision, Structure, Boundaries, Expression and Language. The benefits for those following The Abundance Decision principles include, a sense of peace and easy in daily life; systems and processes that empower employees to take over work that is not the best use of the founder’s time; clarity about values and where the strategic focus for the business should be; a cohesive, responsive and proactive team culture; time to prioritise health and family; forming of strong boundaries with clients and suppliers to create better relationships; greater self-respect, fulfillment and daily joy.

For anyone seeking guidance on how to weave together business ambition with personal fulfillment, and ultimately get a better balance in life, The Abundance Decision is the book for you.

Author Quotes

Abundance is an active decision, and it’s a decision we all have to make on a daily basis if we want to build a thriving business and a truly fulfilled life.

Doing what you care about and what interests you is how you create positive change in the world. Accepting the truth of what drives you is the key to building the foundation of an abundant life.

The more you are you…the more you lean into your gifts, embrace who you really are, and own the fact that you built a company which is awesome, the more you give everyone else permission to rise with you. This is all part of living in the abundance decision.

About the author

Malorie Nicole is known as a CEO secret weapon. With a focus on helping others achieve clarity of mind, powerful energy management, and unshakable leadership, she has worked with hundreds of clients and dedicates thousands of hours each year to coaching and mentoring others. As the host of the Forbes #1 rated show Abundantly Clear Podcast and author of the book The Abundance Decision, Malorie has helped countless individuals unlock their full potential and achieve their biggest visions. She believes in a world where we all have the choice daily to build a fulfilling life.


Why LoA loves it…

So many women entrepreneurs struggle with getting work/life balance when building a business and trying to successfully juggle their personal and family lives too. But it is possible to have a change of mindset that helps to find personal and business fulfillment at the same time. Malorie Nicole knows just what that means and has written a powerful book that takes entrepreneurs on a journey of abundance in all aspects of life. This is a great read for every woman entrepreneur who is battling with getting the balance right, and looking for a way to bring that sense of abundance and a glass half full approach to life and business. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

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