Echika Obijiaku, a visionary entrepreneur dedicated to promoting financial inclusion in Nigeria

November 24, 2024 Melanie Hawken

Echika Obijiaku, founder, Mwanga (Nigeria)

Startup Story

Echika Obijiaku is the founder of Mwanga - a digital-first ethical debt recovery and business process outsourcing (BPO) firm dedicated to promoting financial inclusion in Nigeria. Trusted by some of the continent’s leading lenders, Mwanga is on a mission to get at least 10 million Africans out of debt by 2030. Echika’s Obijiaku background is multidisciplinary with experience in leading high-performing teams across industries. Echika is also a chartered accountant with the ACCA, UK . She has 16+ years of combined consulting experience with leading firms like Deloitte & Touché, Alexander Forbes Nigeria & South Africa and others.

Irina Samade, a floral design entrepreneur creating beautiful flower arrangements and gifts for every occasion

November 24, 2024 Melanie Hawken

Irina Samade, founder and floral designer, Frangipani Flores (Mozambique)

Startup Story

Irina Samade is the founder and floral designer at Frangipani Flores in Mozambique. She has been working with Floral Art for 15 years having taken a number of specialist floral arrangement courses in Portugal, Brazil, USA and Mozambique. Her passion for flowers started very early with her mother growing violets in their garden. Then, unconsciously, she started toying with making floral arrangements for family and friends' birthdays, but at that time was very far from thinking about being a florist or opening a floristry business. However, all that changed with the launch of her floral design business, Frangipani Flores in 2014. Today, she remains curious in this specialist area of floral design and is constantly inspired by the work of renowned florists around the world.

Zebeline Ertance, an impact driven agribusiness builder in Madagascar

November 24, 2024 Melanie Hawken

Lioness Weekender Cover Story

Videeko Vanilla, a business growing and exporting the highest quality premium Vanilla in Madagascar and creating economic opportunities for local women

Zebeline Ertance is the founder and managing partner of Videeko Vanilla ZP in Madagascar. Videeko Vanilla is a licensed exporter in Madagascar that grows, cures, and exports premium vanilla beans from its farms, it’s family-owned farms, and its cooperative in the Mananara Madagascar. Videeko support the local community in Mananara by employing over 100 local families, specifically woman, with high paying wages. Zebeline founded Videeko in 2019 and now employs over 100 people, many of them women from local communities. She has 20 years of experience in the vanilla industry.

The Power of Integration: Aligning Passion and Purpose in Entrepreneurship

November 23, 2024 Melanie Hawken

by Sarah Dusek

Embracing who we truly are unlocks our true potential. As women entrepreneurs, we often face immense pressure to fit into certain molds—to appear a specific way, to act within socially accepted boundaries, and to pursue goals that align with what’s considered appropriate for us. We’re encouraged to be successful, but only in ways that fit society’s expectations. The truth is, when we bring our whole, authentic selves to our businesses—beyond those imposed limits—we can create opportunities not just for growth but for building something deeply aligned with who we are and the impact we want to make in the world.

Black Friday is coming: is your business ready to shine online?

November 23, 2024 Melanie Hawken

by Vuyelwa Gxakushe

As Black Friday approaches, one thing is certain: your customers are already on the hunt for deals. They’re researching products, comparing prices, and planning their purchases. For you business owners, this is a golden opportunity. But here’s the catch—you won’t just magically appear in front of your customers. To stand out, your business needs to be found online, and your competitors are thinking the exact same thing. So, how do you make sure you’re the first choice when customers start searching for Black Friday deals? It all starts with getting prepared early and adjusting your marketing strategy for the busiest shopping season of the year.

Finishing 2024 strong and planning for 2025: you can’t hit a target you can’t see

November 23, 2024 Melanie Hawken

by Margaret Hirsch

As we approach the final weeks of 2024, now is the perfect time to reflect on the year so far, assess how far we've come, and set our sights on finishing strong. But as we look ahead, we must also think about how to position ourselves for success in 2025. After all, you can’t hit a target you can’t see.

The first steps to starting a business

November 23, 2024 Melanie Hawken

by Catia Mondlane

Starting a business can seem challenging, but with passion and dedication, it's possible to turn an idea into a successful reality. The key lies in identifying a problem you can solve, developing an effective solution, and from there, building something that makes a difference in people’s lives. I'll share a bit about my personal journey, which began with my own struggle and transformed into a skincare business focused on oily and acne-prone skin.

Celebrating 10 Years of Empowering Women Entrepreneurs Across Africa

November 19, 2024 Melanie Hawken

A special 10 Year Anniversary message from Melanie Hawken, founder & ceo, Lionesses of Africa

Today, 19 November 2024, marks a truly special milestone—Lionesses of Africa’s 10th anniversary! We began this incredible journey exactly a decade ago, launching on Global Women’s Entrepreneurship Day, 19 November 2014. It feels like just yesterday, yet the progress we’ve made together has been extraordinary. Throughout the years, one thing has remained steadfast: our commitment to our mission and Public Benefit Statement—to positively impact the lives of Africa’s women entrepreneurs, helping them grow and achieve their fullest potential, always free of charge.

The Abundance Decision: The Intersection of a Thriving Business and Fulfilling Life by Malorie Nicole

November 17, 2024 Melanie Hawken

Book Review

Entrepreneur and author of The Abundance Decision: The Intersection of a Thriving Business and Fulfilling Life, Malorie Nicole, believes that abundance is an active choice, one we must consciously make every day if we aim to build a thriving business and lead a deeply fulfilled life. This choice hinges on gaining a clear understanding of your own identity, your values, and what drives you. However, in the world of entrepreneurship, maintaining such clarity can prove challenging, and visionary individuals often find themselves misaligned.

Nonceba Ndukula, a South African social entrepreneur with a vision to break the cycle of poverty and gender based violence

November 17, 2024 Melanie Hawken

Nonceba Ndukula, founder, Nabai Foundation (South Africa)

Startup Story

Nonceba Ndukula is the founder of Nabai Foundation in South Africa, a social impact organization with a vision to break the cycle of poverty and empower underserved communities through education. The foundation's Afternoon Enrichment Program, mentorship initiatives, and community projects reflect Nonceba’ s dedication to making a positive impact. She is a GBV-F Survivor, Coach, Business Administrator, Philanthropist and Mentor and an inspiring individual whose life journey has transformed adversity into a beacon of hope. As the founder of Nabai Foundation, Nonceba is a passionate advocate for education, community empowerment, and survivor support. Her personal experiences have fuelled her commitment to addressing the root causes of GBV-F and providing support to survivors. She is a Nominee of Sociopreneur of the Year 2023, Finalist in Women of Stature Awards, and a Nominee of Leading Women of Africa Awards.

Isabel Messias Tonela, a young Mozambican entrepreneur building a food processing business turning tubers into flour and chips

November 17, 2024 Melanie Hawken

Isabel Messias Tonela, founder, SBEL & Farinhas, SU, LDA (Mozambique)

Startup Story

Isabel Messias Tonela is a young Mozambican entrepreneur and the founder of SBEL & Farinhas, SU, LDA, a company focused on processing tubers for the production of flour and Chips. The company was founded in 2024 and is in its embryonic phase after Isabel won the Business Plan Competition implemented by (SEJE), through INJ and with the support of the World Bank. She is also a final year student on the Aquatic and Coastal Marine Biology course at Eduardo Mondlane University.

Sneha Mehta and Jade Oyateru, unique women’s wellness brand builders in Africa

November 17, 2024 Melanie Hawken

Lioness Weekender Cover Story

Uncover Skincare, an African wellness brand developing skincare products that are specifically approved and tested by melanated women.

Sneha Mehta and Jade Oyateru are the co-founders of Uncover Skincare, an African wellness brand developing skincare products that are specifically approved and tested by melanated women. Jade, born and raised in Nigeria, brings 15 years of work experience across FMCG (Unilever & Nestle) and e-commerce/fem-tech (Jumia, Kasha). She has vast experience in building consumer brands on the African continent and has led marketing at some of Africa’s leading e-commerce businesses. Sneha has over a decade of experience in finance and consulting having worked at McKinsey, Helios, Bank of America Merrill Lynch, Grassroots Business Fund, and The World Bank. She has worked across 10 African markets scaling businesses and brings strategic, financial, and operational expertise.

“Job creation and employment are not the byproduct of our projects but an explicit aim of them…”

November 16, 2024 Melanie Hawken

by Lionesses of Africa Operations Department

We have long thought it was true, but last month it was finally confirmed. Ajay Banga, the World Bank President, not only reads our articles but also uses them as a blueprint for the World Bank (‘WB’), and most importantly, we have proof just in time for bonus season at Lionesses of Africa [Dream on - on all counts! — Ed.]. In our report on the WB’s Spring Meeting earlier this year (here) we wrote: “Could there be a realisation that to assist Africa, to properly assist Africa, this has to come from the bottom up, to build SME businesses, to build employment, to build communities, to ensure a future at home, all of which we have been pushing and saying since the day Melanie founded the Lionesses of Africa ten years ago.”

Time Management for Busy Entrepreneurs

November 16, 2024 Melanie Hawken

by Catia Mondlane

Being an entrepreneur is an exciting and challenging journey. However, running a business comes with an additional responsibility: managing your time effectively. Between tasks, meetings, clients, and personal life, it can be difficult to balance everything without feeling overwhelmed. Fortunately, with some practical strategies, it’s possible to optimise your time and increase productivity. Here are some time management tips for busy entrepreneurs.

Embrace Calm: 5 Anxiety-Fueling Habits to Let Go Of

November 16, 2024 Melanie Hawken

by Lori Milner

Have you ever made a judgement about someone and then only later found out they were actually a great person, and you had more in common than you think? What if it's the same with change? What if instead of making judgements and accusations about change, you got to know it better? What if you realised it actually brought you a gift, but you were so busy avoiding it that you didn't stop to notice or even say thank you? Now, you know that you can't literally bump into change at a party. But you know change is coming, and sometimes it's voluntary.

Holiday Rental Safety

November 16, 2024 Melanie Hawken

by Jenny Reid

Holiday rental time is rife with scammers, fraudsters and the possibility of theft or damage. For holiday-makers, late bookings run the risk of their deposits being stolen, booking a rental that has already been booked or simply doesn’t exist. There may also be unforeseen fees that get included at the last minute.

The Power of Resilience: Bouncing Back from Disappointment in Business

November 16, 2024 Melanie Hawken

by Seanice Lojede

Disappointment is an inevitable part of life, especially in business. Whether it's losing a major client, missing out on a tender, or watching a deal fall through, these setbacks can hit hard. But what truly separates those who thrive in the face of adversity from those who falter is their ability to bounce back - and bounce back quickly.

Masego Madzwamuse, building a design label blending sustainable fashion with the art of storytelling in Botswana

November 10, 2024 Melanie Hawken

Masego Madzwamuse, founder and head designer, Bola Nangabe (Botswana)

Startup Story

Masego Madzwamuse is a writer, a designer with a deep passion for African prints, and the founder and head designer of Bola Nangabe in Botswana. She created her design label to blend sustainable fashion principles with the art of storytelling through African textiles. Inspired by the hues and textures of the Kgalagadi desert, her luxury brand embodies the richness of desert landscapes. Using carefully chosen fabrics from across the continent, Masego creates clothing for individuals on the move, eager to embrace their authenticity. Each piece weaves a story of beauty and resilience, much like the vibrant burst of color that emerges with the first rains in the desert.

Sinna Duarte, a Mozambican creative entrepreneur building a Capulana inspired jewellery and handbag brand

November 10, 2024 Melanie Hawken

Sinna Duarta, founder, Handmade Moz (Mozambique)

Startup Story

Handmade Moz is a Mozambican accessory brand founded by creative entrepreneur Sinna Duarta, that focuses on the design, manufacture and marketing of a unique range of handmade jewellery and handbags. She uses Capulana as the fabric source of inspiration for many of her unique pieces, something that resonates with her local customers.

Dr Kheira Benaissa, an innovation-driven biogas entrepreneur in Algeria

November 10, 2024 Melanie Hawken

Lioness Weekender Cover Story

Green-Al Energy Biogas, a business providing fully off-grid biogas systems enabling customers to live more sustainable lives in Algeria.

Dr Kheira Benaissa is the founder of Green-AI Energy Biogas in Algeria. She is also author of the book "Production du méthane et du biofertiliseur: l'Energie verte des déchets" published on Amazon, PhD holder in waste management and pollution of ecosystems, scientific researcher, professor, businesswoman and a mother. She is working to provide practical solutions to socio-economic problems in Algeria's isolated desert regions. She has designed the first 15m3 biodigester in the town of Tamanrasset (southern Algeria) and created her environmental consultancy company " SYNERGY" to be more active in the field of environmental protection.

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