No matter how much you love your new product, it’s often better to live to fight another day

October 1, 2023 Melanie Hawken

by Lionesses of Africa Operations Department

“Market matters most; neither a stellar team nor fantastic product will redeem a bad market. Markets that don’t exist don’t care how smart you are.” - Marc Andreesen, founder of ‘a16z’ fund.

It is incredible just how many entrepreneurs forget this basic lesson. Invent a product that is the greatest, the most beautiful, most perfect, it solves every issue, so much so that it seems to have been touched by the gods, has been dipped into the river of eternal life, shines and sparkles like nothing seen before (think you get the idea)…yet has no market - it will simply remain a product with no market. That’s it. Dull as ditch water. The thing that will move? Your bank balance, and believe us when we say, not in the right direction!

Coming Into Our Courage

September 30, 2023 Melanie Hawken

by Thembe Khumalo

Maya Angelou says that courage is the most important of all the virtues, because “without courage you can’t practice any other virtue consistently. You can practice any virtue erratically, but nothing consistently without courage.” Of all the virtues required in our nation at this time, courage is probably the one we need the most, and not just courage but consistent courage. Here are my thoughts on how we might begin to find our courage:

Smashing the Myth of How Life Works

September 30, 2023 Melanie Hawken

by Sharon Castle - Lifestyle and Wellness Coach

There’s a common belief that happiness is something you have to look for. I used to believe that too. Eventually after exhausting myself with my affirmations, meditations, journal writing, juicing, fasting, exercising and so on and so on…….. believing that I had to tick all the boxes that the experts told me I had to achieve or else I would be unhappy.

There is no denying the benefits of having a healthy organisational culture

September 30, 2023 Melanie Hawken

by Paula Quinsee

When data was studied on why so many employees were resigning, it was found that employee discontent is rooted in the intrinsic need for status and autonomy, two essential drivers of human motivation. When employees feel their sense of status and autonomy are under threat—creating a physiological fight-or-flight response—they’re more motivated to quit. (Source)

Success as an Entrepreneur Lies Within Mastering Yourself

September 30, 2023 Melanie Hawken

by Ntsoaki Sibiya

In my journey as a mentor and entrepreneur, I have learned the power of personal mastery and self-actualized leadership as the key weapon in achieving success as an entrepreneur. You cannot reinvent a business without reinventing the person who is leading that business. Therefore, in understanding your purpose, strengths, and talents as a leader you become more inspired and confident in the knowledge of what your skills and talents can achieve, and you are able to inspire your team to follow suit.

Gemiene Mueni, a Kenyan PR specialist helping brands tell their stories

September 24, 2023 Melanie Hawken

Gemiene Mueni, founder, Click'd Age Consultancy (Kenya)

Startup Stories

Gemiene Mueni, a Kenyan PR communication consultant and the founder of Click'd Age Consultancy (CAC_PR), is passionate about helping remarkable brands tell their stories. As a consultant, she helps brands create great content that people choose to talk about. Her dedication to her work is evident in the outstanding results she has consistently achieved for her clients. CAC_PR is very dear to her heart for it's not only helping remarkable brands tell their stories, but it's the connection she has with her clients. They Click!

Linda Young, a South African entrepreneur with a passion for managing people talent

September 24, 2023 Melanie Hawken

Linda Young, co-founder, Pocket People Solutions (South Africa)

Startup Story

Linda Young is the co-founder of Pocket People Solutions, a South African specialist HR business built on a foundation of strong values and a holistic approach to managing people talent for its clients. The business focuses on helping other businesses to build highly skilled and motivated workforces that can fulfill their potential and contribute to overall company success.

Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford

September 24, 2023 Melanie Hawken

Book Review

If you want to learn how to nail that sale and get that cashflow coming into your business, then April Dunford’s new book, Sales Pitch: How to Craft a Story to Stand Out and Win, is just what you need. As a world-renowned product positioning and marketing expert, April knows that standing out in a crowded market is the key to getting sales.

What is your employee turnover costing you, your team, and your organisation?

September 22, 2023 Melanie Hawken

by Paula Quinsee

Do you know what your staff turnover is costing you? Stats based on Remchannel's survey of almost 40,000 employee resignations and the recruitment and HR process costs associated with filling those vacant positions total almost R24 billion. The main reasons cited for resignations in the PwC Global Workforce Hopes and Fears Survey is because employees don't find their current job fulfilling, feel they can't be their true self at work, don't feel their team cares about them, and feel like their managers don't listen to them.

An A for Audacity!

September 22, 2023 Melanie Hawken

by Thembe Khumalo

It is a beautiful thing when a personal brand lives out its own manifesto. It fills me with awe and wonder to watch someone else unleash the full force of their fabulosity on the world. In case you’re wondering, yes fabulosity is a real word, made famous by fashion mogul Kimora Lee Simmons.

What is Needed for Lasting Change in Your Organisation

September 22, 2023 Melanie Hawken

by Rochelle Roos

If organisations want to compete and thrive in today's fast-paced and ever-evolving business landscape - change is not only inevitable but essential. Change strategies are crucial in various scenarios, including when an organisation suffers from market disruptions, significant growth, or restructuring. Other common examples are businesses that want to foster new culture, enhance employee engagement, promote diversity and inclusion, or address performance issues like declining profitability, or decreased customer satisfaction.

How to Embrace Being Seen, Show up as Your Authentic Self, and Know You Are Enough

September 22, 2023 Melanie Hawken

by Lori Milner

We tend to associate habits with self-care activities, such as drinking water, exercising, and sleeping well. What about the habits that play a role in your professional life? What if you mastered the habits of speaking up in a meeting, sharing your ideas or being seen? Why do we do things that are not in our own best interest and, over time, can sabotage our progress even though it's not our intent?

Victoria Mwafulirwa, a Malawian agripreneur empowering local out-growers

September 17, 2023 Melanie Hawken

Lioness Weekender Cover Story

Homes Industries Ltd, an impact creating agribusiness in Malawi generating economic opportunities for small-holder farmers

Victoria Mwafulirwa is an award winning agripreneur and the founder and Managing Director of Homes Industries Ltd, an agro-processing company located in Karonga District, in the northern region of Malawi. The company, which was established in March 2015, works with over 2500 smallholder farmers in an out-grower scheme that grows sunflower, rice and groundnuts. Homes Industries Ltd manufactures cold pressed sunflower oil and peanut flour (Nsinjiro). It also processes and packages brown and regular white Kilombero rice. Recently, Homes Industries Ltd added the ‘Homes Peanut Butter’ to its product line. The newly introduced nutritious peanut paste, aims at creating enjoyment for the whole family. The company employs 11 people.

Matilda Akinsuyi, a Nigerian creative design entrepreneur building an empowering fashion brand

September 13, 2023 Melanie Hawken

Matilda Akinsuyi, founder and creative director, Myra Woman (Nigeria)

Startup Story

Matilda Akinsuyi is the founder and creative director of Myra Woman in Nigeria. She is a visionary entrepreneur, and a trailblazer in the world of fashion. With a background as a successful lawyer, her journey towards building a fashion business was driven by an unwavering passion for elegance and sophistication. As a young girl, she was captivated by the transformative power of fashion, and with an unyielding desire to follow her dreams, finally took a leap of faith and founded her fashion business in 2017. With a focus on providing classy and elegant corporate and occasion wear for sophisticated women, Matilda was keen to redefine the concept of professional attire. The pieces she creates exude timeless sophistication, empowering women to feel confident and radiant in any setting. Attention to detail and commitment to quality set the creations apart, making them the go-to choice for women who crave understated elegance.

Let’s talk about payment, late payment or non-payment issues

September 13, 2023 Melanie Hawken

by Teboho Seretlo

All in the day of a small business owner in South Africa.

It’s been a minute and my creative writing juices dried up while I was chasing some business opportunities and non-paying clients out there. So, these past few weeks, I have been finalizing some projects, dealing with good news of funding applications I submitted on behalf of clients being successful and all sorts of other things. My spirits have been high after landing these successes and I was excited at the prospect of my bank balance swelling, if only a little bit.

The 8 Qualities of the EXCEPTIONAL Black Woman: in Business and Entrepreneurship by Michelle S Thomas

September 13, 2023 Melanie Hawken

Book review

Author and entrepreneur, Michelle S Thomas, believes it’s time to give “voice” to women business owners, especially those women of color. In her book, The 8 Qualities of the EXCEPTIONAL Black Woman in Business and Entrepreneurship, she shines a spotlight on the successful black women business owners that have cracked the code of surpassing racial, gender, financial and generational roadblocks. However, Michelle says we have been “conditioned” to keep those solutions “privately” amongst ourselves and believes there are numerous reasons why. However, one of the biggest reasons tends to be FEAR! Fear of loss, threats, and exclusion.

What Does Mental Health Cost Your Company?

September 12, 2023 Melanie Hawken

by Sonya Skipp

Sapien Labs Mental State of the World report scored South Africa as the lowest in terms of mental well-being in 2022. Unaddressed mental health conditions among the workforce were noted as being the most concerning. Mental health issues in the workplace cost the South African economy more than R160 billion annually.

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25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link

Tech FoundHER AFRICA CHALLENGE

CELEBRATING 10 YEARS

LATEST PODCASTS

LIONESSES OF AFRICA · Lioness GoTrade Podcast Episode 1

Episode 1: Lioness GoTrade Podcast: your go-to resource for growing your business beyond borders. Lionesses of Africa and DHL Express Sub-Saharan Africa launch a new podcast series to help women-owned and women-led SMEs break into new markets through cross-border trade. Our launch episode features four remarkable women, each with a different view and experience of cross-border trade.

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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