Book Review
If you want to learn how to nail that sale and get that cashflow coming into your business, then April Dunford’s new book, Sales Pitch: How to Craft a Story to Stand Out and Win, is just what you need. As a world-renowned product positioning and marketing expert, April knows that standing out in a crowded market is the key to getting sales.
In her new book, Sales Pitch: How to Craft a Story to Stand Out and Win, author and entrepreneur April Dunford shows entrepreneurs how they can achieve success by building a narrative that clearly communicates how their product is different and better than anything else on the market. It’s all about crafting a sales pitch that dramatically outperforms an aimless feature walkthrough. Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:
● Why you need to be your prospect's guide in the buying process
● Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence
● How "do nothing" is the most fearsome competitor you have
● How and when qualification, discovery, and product demos fit into a sales pitch
● How your positioning is reflected in a great sales narrative
● Why your differentiated value is the star of the show
● The eight components of a solid sales pitch
Author Quotes
A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue.
This book will help you create a winning pitch that gets you better customers—and more of them.
My goal is to make sure your best-fit prospects intuitively understand and love your products.
About the author
April Dunford is a world leading expert on product positioning. She has worked with hundreds of fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously, April has run marketing and product teams at a series of successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
Why LoA Loves it…
Sales are the lifeblood of any successful business, but not every woman entrepreneur is a natural, confident salesperson. In fact, it can be a daunting task for many to create a strong, compelling sales pitch that will win over customers to a business and brand. April Dunford is a real expert in this field and in her new book, Sales Pitch: How to Craft a Story to Stand Out and Win, she shares all her expertise and experience to help other entrepreneurs to pitch for the sales win. This is a highly practical and useful guide to getting your pitching skills honed and to help you build the confidence you need to make every sales pitching opportunity count. A great book to read for any woman entrepreneur looking to build pitching and sales skills that get results. — Melanie Hawken, founder & ceo, Lionesses of Africa