How to get highly valuable shareable content

December 4, 2022 Melanie Hawken

by Felicity Cowie, author of Exposure

In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:

Gain exposure with zero to low financial investment
Build credibility
Build pipeline faster
Get highly valuable shareable content
Find product-market fit
Become a thought leader and ‘category queen’
Get funding and more funding
Gain external validation

In this series of blogs, I give you more detail and tools to gain each of these benefits.

Festive cheer and temporary staff can be a risk to your business

December 4, 2022 Melanie Hawken

by Jenny Reid

As we approach December in Southern Africa, we are reminded of the vast difference in how annual holidays are celebrated in the different hemispheres of the world. Here in South Africa, we are preparing for our “long” annual holiday and much celebration over Christmas.

Access to Information – the quest of getting to the truth

November 27, 2022 Melanie Hawken

by Nicolene Schoeman-Louw

Evidence is the basis for establishing probabilities of a specific event or sequence of events occurring. In enforcing your rights, this becomes critical. This can take many forms, including witness testimonies, documents, recordings and other forms of data. But what happens when you suspect a particular position or do not have a specific record?

To get different outcomes ask different questions

November 27, 2022 Melanie Hawken

by Laura Camacho

If you want a different outcome, ask a different question. That’s how real change happens. It’s also an easy way to start a more interesting conversation or bring up a delicate topic.

How to build credibility with media coverage

November 27, 2022 Melanie Hawken

by Felicity Cowie, The Media Relations Coach

In my earlier blog for LoA, 'What Exactly is Media Relations?', I said there are at least eight mega benefits of media relations for any business to consider…

The importance of positioning your business

November 27, 2022 Melanie Hawken

by Cindy Maléombho-Codo

In business, it is essential to have a clear brand strategy and positioning. Your position in the market will determine the success of your business. Therefore, the importance of positioning your business cannot be understated. By having a clear brand and positioning strategy, you will be able to reach your target market better and achieve your desired results. In the business world, first impressions are everything.

5 Ways to get your business to run without you

November 20, 2022 Melanie Hawken

by Nthabiseng Maidi, Principal Director, MMCP Wealth and MMCP Business Advisory Services

Some owners focus on growing their profits, while others are obsessed with sales goals. Have you ever considered making it your primary goal to set up your business so that it can thrive and grow without you?

Look for a Good Feeling

November 20, 2022 Melanie Hawken

by Sharon Castle - Lifestyle and Wellness Coach

I feel so happy sharing this blog with you. For a while I have been involved with the 3 Principle community on a global scale and have been involved in getting the 3P Africa interest going. I wrote this blog post for the 3P Africa website, which will be published very soon but I couldn’t wait to share it with you. I would love to hear from you with a message of what you got from this blog. As a part-time writer, I’m still exploring my voice and wondering how things are ‘heard’ by those that read my blog post. So please let me know at sharon@sharoncastle.co.za – I truly love receiving your messages and read every one.

Checklist for Healthy Finances in 2023

November 20, 2022 Melanie Hawken

by Ronel Jooste

Many people set New Year resolutions at the beginning of a new year. Some people aspire to lose weight, to exercise on a regular basis, to eat healthier, to spend more time with their loved ones or to start a new business. We all have more energy, new ideas and new goals at the beginning of a new year. It is also the perfect time to get your personal finances in order for the remainder of the year. Definitely a resolution that you want to turn into reality, because it will create financial security and stability for you and your family.

Being bullied and harassed in the workplace - My Story

November 20, 2022 Melanie Hawken

by Teboho Seretlo

There have been a lot of articles, social media posts and research done on this topic of bullying and harassment in the workplace. It seems that this is a huge challenge festering and lurking out there and one is left wondering if, like issues of sexual harassment, discrimination etc, which some companies even go to the extent of having an HR Policy about, are the ones that occupy our minds more.

Helping mothers raising future entrepreneurs

November 13, 2022 Melanie Hawken

by Isa Cumba

There are no perfect parents! Even those who managed to turn their children into functional and successful adults, certainly left a few scars their children need to heal from, because well...these parents are humans, thus they’re flawed. And that’s ok. Parenting really is the toughest job there is and that’s not really up for debate (Sorry!) So, I decided to share with my fellow mothers a few questions that I’ve been asking myself, as a mother and a daughter, hoping they will hopefully help us raise our future Elons.

Reflections when staring down the barrel of a (civil) lawsuit

November 13, 2022 Melanie Hawken

by Nicolene Schoeman-Louw

Often when clients find themselves in a dispute, we are asked as attorneys to comment on the prospects of success, which is sometimes a challenging question to answer effectively. In South Africa, we follow an approach that all matters are based on a balance of probabilities (concerning civil cases). In simple terms, this means that the version the judge or magistrate is most persuaded to be most probable will succeed. But, of course, the legal requirements also play a role and should not be overlooked.

How to gain positive business exposure with zero to low financial investment

November 13, 2022 Melanie Hawken

by Felicity Cowie, author of Exposure

In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:

The Continued Business Case for Stillness

November 13, 2022 Melanie Hawken

by Lori Milner

What does stillness mean to you? For most high achievers, it ironically creates a sense of anxiety because there is a belief that stillness equals stagnation. What if you replaced the word stillness with self-reflection, a strategic pause or personal mastery? What if I could convince you that stillness is the key to your success rather than something that prevents you from your goals? It's what master life coach Rich Litvin says, 'slow down to speed up’.

Is there such as thing as divorcing a client?

November 5, 2022 Melanie Hawken

by Teboho Seretlo

I am an independent business consultant, meaning I earn my revenue from paying clients, who are prepared to pay for my time and expertise. I get most of my clients from word-of-mouth, followed by social media. In the last few years since I started this consultancy, I have realized that it is very important to know your worth and be confident in what you can deliver. If you don’t know your worth, you will be chopping and changing things such as your fees, the minute a client complains about your fees. You don’t want to get into such a debate with a client, especially if the client is not even one of those that contribute a lot towards your monthly revenue. Once you get into such a debate, then rest assured the client will always come back to you with this line of cornering you into lowering your fees.

How to Conquer Your Fear of Public Speaking

November 5, 2022 Melanie Hawken

by Lori Milner

As much as you dread public speaking and presentations, this is one of your most incredible opportunities to demonstrate value and catapult yourself in your career. If it's not your strong suit, you'll shift away from speaking opportunities and convince yourself you're an introvert or prefer to be behind the scenes. How can you shift your perspective and develop these skills, whether conversing with a few people, presenting to your team or addressing an auditorium? Here are seven things to consider:

Going green is on everyone’s lips: How green is my valley?

November 5, 2022 Melanie Hawken

by Eldari Visser

Amidst the huge outcry of global warming warnings and several energy crises looming, a group of big corporations and government sectors, NGOs and Greenpeace nature lovers are putting their minds together, to find the next best solution for our planet. Operation “Going Green” seems so be on all the agendas. Some agendas are very close to serious activism if you ask me. We read in newspapers from around the globe on some of action taking place, some even to the tone of tomato purée and art! Gosh…

Quiet Quitting: Setting Boundaries or Employee Engagement Crisis

November 5, 2022 Melanie Hawken

by Kulani Shiluvah, Founder of Shiluvah & Chief Solutionist

Quiet quitting is the new hot topic in the human capital space and everyone and their aunty has their point of view, with the majority coming to two conclusions that quiet quitting is a result of an employee:

Setting boundaries with their work (chasing the elusive work-life balance we always talk about, or
The worsening employee engagement levels

So, what is quiet quitting and why is it causing such a global stir?

Just Get Started!

October 30, 2022 Melanie Hawken

by Nontobeko Mbuyane

We all have big dreams, big goals, and big ideas on what we think our life should look like, or how we think life will end up. Some of us meticulously plan out our lives, envisioning and letting ourselves daydream as we think about all the stuff we would love to accomplish. The problem is, a lot of us have trouble reaching the potential we have set for ourselves. Time kind of flies by, and we end up looking back and wondering what went wrong. Well, one reason stands out like a sore thumb: We never really get started doing the things we truly want to do.

Let’s trade, shall we? Part 4: Human resources in business

October 30, 2022 Melanie Hawken

by Tsitsi Mutendi

This week we continue on our journey with Ms. Olivia Simbajena. Ms. Simbajena is a businesswoman whose business falls under the category of SME and MME. Hers also falls under the category of Family Business. As we have defined before Family Business is a business started by an individual for the benefit of his or her family and is then run by the individual to serve the interests of their communities as well as those of their family. Family Business’s main characteristics are that a family owns the majority shareholding of the business. However, from the characters and their situations, although fictional, we are starting to see that there are dynamic intricacies that effect Family Businesses. Laying down a foundation by introducing our fictional business owners will help to establish context when we go in-depth and unpack more problems and solutions for Family Businesses.

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