Covid Traps

January 23, 2022 Melanie Hawken

by Brigette Mashile

This week I read another meme which reminded me that it has been close to 3 years of Covid reality! I mean, I know but why are we counting? Who felt the need to remind us? This year, I no longer have a fear of Covid because of the amount of things, people and realities I have lost from it. It’s a ‘whatever happens’ kind of relationship now. Covid must Covid, and I will Brigette every day. I am so nonchalant about it because of the amount of times it has tried to trap me, for example:

Rwanda-based eco-shoe brand, UZURI K & Y, wins 2021 Tommy Hilfiger Fashion Frontier Challenge

January 16, 2022 Melanie Hawken

Awards & Accolades

Rwanda-based eco-friendly shoe brand, UZURI K & Y, which uses recycled tires from sub-Saharan Africa and employs local young people, has been announced as the joint winner of the 2021 Tommy Hilfiger Fashion Frontier Challenge. Kevine Kagirimpundu, co-founder and CEO of UZURI K & Y together with Ysolde Shimwe, CFO & Co-Creative designer, were awarded the prize of € 100,000. Speaking about the recognition and award win, Kevine said: “We are honored to be the winner of the Tommy Hilfiger Fashion Frontier Challenge. This opportunity provided us with mentorship and strategic guidance, and a platform for sharing our dream of bringing sustainable shoe options from Africa to the global market. We are dedicated to creating a real impact and inspiring young people today to build a cleaner future.” The other join winner was Lalaland, a Dutch-based platform that uses artificial intelligence to generate customized and comprehensive synthetic models of different ethnic groups, which was also awarded € 100,000.

Khadija Elbedweihy, a tech pioneer championing equal opportunities in STEM

January 16, 2022 Melanie Hawken

Lioness Weekender Cover Story

PraxiLabs, an award-winning business in Egypt providing STEM education through 3D interactive virtual science lab simulations.

Khadija Elbedweihy is the founder of PraxiLabs in Egypt, an award-winning tech business founded in 2016 and which now employs 30 people. She graduated top of her class four years in a row, and went on to receive her PhD from the University of Sheffield to be the youngest lecturer in her faculty, with a PhD focused on human-computer interaction and user experience. Together with her belief in adopting technology for improving education and enabling equal opportunities, Khadija founded and is currently managing PraxiLabs with an amazing team who have the same vision as she does. This is her true passion and daily quest. PraxiLabs aims to provide equal opportunity for an enhanced STEM education for students everywhere by providing 3D interactive virtual simulations of science labs that are accessible, usable, and affordable for educational institutions and students alike. PraxiLabs not only provides an immersive virtual lab experience, but adds enriched content that provides students with more understanding and knowledge according to their own pace and learning style.

Zara Kattiems, building a legacy fashion brand in Nigeria inspired by her grandmother

January 16, 2022 Melanie Hawken

Zara Kattiems, founder, Caroline 1942 (Nigeria)

Startup Story

The story of Caroline 1942, a Nigerian fashion brand created by Zara Kattiems, is one that encompasses uniqueness and also a relatable experience. Caroline 1942 is nicknamed after Zara’s grandmother, Caroline Miner, who unfortunately passed away, but her legacy took off in the spring of 2017 with the launch of a brand created ‘For The Timeless Woman.’ Today, Caroline 1942 tells the story behind the brand and still creates that sense of oneness with the women of the world with every design produced.

Show Up by Tolu Michaels

January 16, 2022 Melanie Hawken

Book Review

Successful digital entrepreneur and author, Tolu Michaels, says that almost everyone believes that success starts with showing up, but many don’t know exactly how to do that in business. In her new book, Show Up, Tolu provides some great insights and advice on how to show up and stand out from the crowd.

A glance at the past and hope for 2022: Road to recovery

January 16, 2022 Melanie Hawken

Impact Partner Content / Absa / by Justin Schmidt, Head of New Sector Development at Absa Retail and Business Bank

The road to recovery has felt like a long and winding one, with a few bumps along the way, but the South African economy has recovered faster than initially forecasted, and expectations are that we may reach the average pre-COVID-19 levels of economic activity as early as next year. Recovery has varied across industries with sectors requiring lower levels of contact, such as manufacturing and mining, recovering at a faster pace than those sectors that require higher levels of contact, such as tourism and hospitality.

Harness the power of purpose to your advantage

January 16, 2022 Melanie Hawken

By Lionesses of Africa Operations Department

“More than 19 million US workers — and counting — have quit their jobs since April 2021, a record pace disrupting businesses everywhere.” according to McKinsey (here). What is going on and what can we learn from this to ensure that the same does not happen within our businesses?

The Myth of Always Being on the Hustle

January 16, 2022 Melanie Hawken

by Safiyyah Boolay-Jappie

“We cannot see our reflection in running water. It is only in still water that we can see.” — Taoist Proverb

Maybe, like me, you were socialized to believe that working harder and hustling more were the keys to success? I can't quite trace back to where this settled into my psyche as the modus operandi, but I remember hearing from my parents that the devil would find work for my idle hands. I wasn’t a fan of the devil, so I kept busy. And then there was 80s and 90s tv with the 'I'll rest when I'm dead' battle cry.

How to Use Earned Media, Owned Media & Paid Media to Increase Revenue

January 16, 2022 Melanie Hawken

by Nkemdilim Uwaje Begho

In order to design a robust multi-level digital marketing strategy and create a cohesive content plan, incorporating the 3 elements of earned, owned and paid media is crucial. Earned, owned and paid media efforts are important to your overall business objectives and should intersect in your content marketing strategy.

Are New Year’s Resolutions Still Relevant in My Life?

January 16, 2022 Melanie Hawken

by Teboho Seretlo

2021 is gone and here we are in the first days of 2022, with 52 weeks at our disposal. The first weeks of January, that crazy time when we are tempted to put together some new year’s resolutions that we may never look at again until 2023 comes, and we do the same exercise again.

Using Networking to Market Your Business

January 16, 2022 Melanie Hawken

by Zodidi Gaseb

How important is networking to small businesses? Ask a small service business where they get most of their customers, and they are likely to indicate some form of word-of-mouth marketing.

Betelhem Abebe, an Ethiopian entrepreneur building a high street fashion brand

January 9, 2022 Melanie Hawken

Betelhem Abebe, founder, ZEWD Design (Ethiopia)

Startup Story

Betelhem Abebe is the founder and creative director of ZEWD Design based in Ethiopia, a growing high street fashion brand. She studied electrical engineering at Addis Ababa University and also fashion design at SITAM Fashion and Design School in Addis Ababa to sharpen her skills in fashion design after having partially developed the ZEWD concept in her final year at the university.

Siba Mtongana, a culinary entrepreneur tour de force

January 9, 2022 Melanie Hawken

Lioness Weekender Cover Story

The Siba Co and SIBA - The Restaurant, multifaceted food and hospitality businesses in South Africa

Siba Mtongana is a food authority, restaurateur, The Siba Co-Founder, a television Celebrity Chef, Judge and Mom. From aspiring home cook in the semi-rural Eastern Cape to restaurateur in one of the most prestigious hotel venues on the African continent, there’s simply no stopping the food authority and culinary tour de force that is Siba Mtongana. And it’s not just her loyal fans and patrons who say so. From academics and peers to international industry authorities, judges and newsmakers, the accolades keep accumulating for this humble, acclaimed chef who has her roots firmly grounded in her mom’s kitchen, her proudly South African food heritage, and her family.

Scaling Up Simplified by Shannon Teague

January 9, 2022 Melanie Hawken

Book Review

Scaling Up Simplified by Shannon Teague is a book for small business owners who are serious about growing their businesses to the next level. Building a successful business is a difficult job; people put in everything to come out victorious. However, a few businesses scale up effortlessly because they practice a series of steps that makes them more proficient, productive, and profitable. In this new book, Shannon shares the roadmap to being among those incredible organizations.

‘Arch’ of Joy

January 9, 2022 Melanie Hawken

By Lionesses of Africa Operations Department

“Do your little bit of good where you are; it's those little bits of good put together that overwhelm the world.” — Archbishop Desmond Tutu

The South African Nobel laureate, Archbishop Desmond Tutu (“Just call me ‘Arch’) who sadly died on December 26th 2021, was according to the Financial Times (here)“…a beacon of honesty, conviction, inclusiveness and human decency.” He was also one of those rare people in public life to be totally consistent. His battles were against injustices, any injustice and this drive of his, through his words and indeed actions remained constant and consistent throughout his life: “We cannot afford to be silent in the face of injustice, inequality and poverty, and we may not falter in the face of oppression.” (here)

You can never change with a Resolutions List. Here’s what actually works

January 8, 2022 Melanie Hawken

by Lori Milner

“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” - Tony Robbins

2021 required a new set of tools for working and a new way of being. In order to thrive in 2022, you need to follow the same theme. Do not approach your new year’s goals with the same thinking as last year - you know it well, ‘This year I am going to get healthier, start running, write that book or do that course”. Inevitably after about two weeks, your motivation wanes and you drag up the same list the next New Year’s Eve. How about ditching the resolution list and replacing it with a ‘drop list’?

Invest For a Purpose

January 8, 2022 Melanie Hawken

by Ronel Jooste

Investing certainly has multiple benefits: create wealth for yourself and your family, create financial security, prepare for unforeseen circumstances, and create passive income streams. Making investments even more attractive, is when not only you benefit but you can invest for a bigger purpose; when your investment can contribute to making South Africa a better country for everybody, when other people and the economy can benefit too. These types of investments are growing in popularity, and you can choose something that you can relate to.

What’s New?

January 8, 2022 Melanie Hawken

by Brigette Mashile

It’s a new year (grin emoji), and I honestly cannot tell if I feel it or not. I just feel like last week was December and today it is January. What I know for sure is that I am exhausted and need a new way. Those are the two things I am sure of. I need to rest more, no matter what is happening; and secondly because the world has changed and is changing every day, I too need to change. This is not a list of ‘what I wish for in 2022’, 2021 taught us to relax on the wishing and just hope we live to see the 31st of December.

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CELEBRATING 10 YEARS

LATEST PODCASTS

LIONESSES OF AFRICA · Lioness GoTrade Podcast Episode 1

Episode 1: Lioness GoTrade Podcast: your go-to resource for growing your business beyond borders. Lionesses of Africa and DHL Express Sub-Saharan Africa launch a new podcast series to help women-owned and women-led SMEs break into new markets through cross-border trade. Our launch episode features four remarkable women, each with a different view and experience of cross-border trade.

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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