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Covid Traps

January 23, 2022 Melanie Hawken

by Brigette Mashile 

This week I read another meme which reminded me that it has been close to 3 years of Covid reality! I mean, I know but why are we counting? Who felt the need to remind us? This year, I no longer have a fear of Covid because of the amount of things, people and realities I have lost from it. It’s a ‘whatever happens’ kind of relationship now. Covid must Covid, and I will Brigette every day. I am so nonchalant about it because of the amount of times it has tried to trap me, for example:

The first lockdown:

When that day came, I took it lightly. I believed that this was a passing thing and we would all be back to our lives quickly. I had just ‘survived’ being a new mom for 6 months, and needed a break from God. Keep in mind that in my line of work, any type of rest is equal to NO WORK for that period of time. Apart from sitting and watching my daughter grow, I was now financially strained. I needed to work, I was pumped up, plans in motion. But Covid cancelled all of that.  

By beginning of May I realized my plans were kapoot! I was definitely hurt, because everyone and everything was simply stuck. This continued as we went up and down the levels of lockdown to accommodate the toll that Covid was taking on the country. In August, we were given the go ahead to operate with permits. But the demand for my work needed the rest of the country to be out and about. Weddings for example, couldn’t happen really. So we waited by creating mini bulk productions and a few Covid masks here and there. But we lived.

Second threat:

I cannot even remember if it was a lockdown or what…but after December 2020, it felt like we were attacked again. Forgive me, this period has been so traumatic, I have forgotten the details, and I really do not want to remember them. Maybe on a day when I am narrating my autobiography, I shall attempt to recall details. The numbers after December were rising again, as expected, and the leaders got cautious again. So, here we are again, in the process of attempting to rebuild and the STOP sign is put up again.  At the same time we are loosing people, cars, houses, lifestyles, etc.  My mental health was just numb. It was a get from today to tomorrow session. The worst thing about uncertain times is you are not sure if you should make plans for tomorrow or just take it a day at a time. I think we were teaching classes during this time, and the threat of being locked down further meant we would have to stop that. 

Third trap:

Today. We have been working for at least a year with little or minimal interruptions. We have weddings, graduations, parties, etc., so the demand is there. It is not the demand from prior to Covid times, but it is better than in the past two and a half years. We are under a lot of pressure because people are also under a lot of pressure to have their weddings, parties, etc. done before we are locked down again.  People know that they may be unable to do these things for another year at least, or even longer God forbid.

This threat is due to what we now call Omicron. I really have no idea who comes up with these names, they could’ve just called all these illnesses flu2, flu3...it could’ve calmed many of us. Omicron.  (B.1.1.529): SARS-CoV-2. Who comes up with these things… this entire sequence just sounds like a horror movie! Either way, it is here. And apparently it is a bit more lethal than the variant we have been dealing with since 2019. Rumours of a lockdown are doing the rounds, and that is a threat yet again to our work. The little work we have currently.

I am not sure how many times we will have to live through Covid. How many variants there are on the way? All I know is I am exhausted. The stop and go. The loose everything and recuperate process. The delayed bills and catch up on them while life goes on. The deaths. The weddings we cannot attend. The friends we cannot visit because of travel bans. Masks. Sanitizer. Curfews. My goodness, what a time.  This period will be forever with me, because I know someday in the future we will have to retell this as a story to future generations. Like a tale, only we lived through it. 


Brigette Mashile is the founder and creative force behind Roka Roko, a custom fashion design business based in Johannesburg, South Africa. The company passionately delivers quality tailored and trendy fashion to make their customers happy, and specializes in styling women by creating unusual combinations with fabric, culture and style. Brigette has a Bachelor of Commerce degree from the University of Witwatersrand and a Fashion Diploma from Studio5 School of Fashion. She’s a former fashion buyer for a major retailer in South Africa, and an international direct selling company. She’s been passionate about fashion since the age of 10 and gained invaluable experience in the fashion world running informal fashion creation businesses until the day her own Roka Roko brand was born. Find out more by visiting the Roka Roko website www.rokaroko.co.za

 

More articles by Brigette

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New Fields
November 3, 2024
New Fields
November 3, 2024

by Brigette Mashile

The other day I saw a reel that said to get something new you have to do something you have never done before. Simple, and yet so massive. I tell my friends that by changing one small thing in your day, you are shifting the entire day, week and month. If you decide to wake up 30 minutes earlier, you will soon realize you need to sleep 30 minutes earlier, which will affect the time you make supper, the time you get off work, etc. It will give you a new experience and something new about you.

Read more →
November 3, 2024
Rent - the entrepreneur’s nightmare
April 5, 2024
Rent - the entrepreneur’s nightmare
April 5, 2024

by Brigette Mashile

Rent is every entrepreneur’s nightmare, that is if you need a space for your business.  The property market in South Africa has increased prices at an alarming rate.  When I first rented in Midrand, I was paying R3000 each month for a 7 x 4 space.  It was in a plot type of area, not as commercial as it is today. The rental currently is R7 500 for the same space. This is the same story across residential rates.

Read more →
April 5, 2024
Do You Feel Successful?
March 17, 2024
Do You Feel Successful?
March 17, 2024

by Brigette Mashile

One of the biggest challenges we face as businesspeople is realizing that YOU DID IT.  Most of the time it is because while the success of that is happening, another hurdle is appearing. Or the very success is coming with bigger challenges and you are aware you are not ready for all of them.  Therefore, we don’t sit in the success, we don’t take the time to see that we have achieved a task list we set out to achieve.

Read more →
March 17, 2024
Searching for Help
November 11, 2023
Searching for Help
November 11, 2023

by Brigette Mashile

I have mentioned in past blogs that hiring is one of the biggest challenges of running your own business. Well, it does not get better. The obstacles just change in nature. It has been a year and a bit of me being at home and attempting to hire someone to help me.  I got shocked every week by the failures of not finding 1 person who can help me. I mean, my brain had said there are many people at home I could possibly hire; a lot of people available to train…my brain was incorrect. Here is what I have discovered as barriers.

Read more →
November 11, 2023
Harnessing my biggest strength
May 10, 2023
Harnessing my biggest strength
May 10, 2023

by Brigette Mashile

My biggest strength in running a business in South Africa is that I am multilingual. I can comprehend Sesotho, Sepedi, Setswana, isiSwati, Xitsonga, Tshivenda, isiXhosa, isiZulu, English and Afrikaans. I am struggling with isiNdebele, and lately Shona; the reason for Shona is merely the fact that we have over 700 000 Zimbabweans living in SA, and a portion of them are definitely Shona. If they are Ndebele, I can comprehend it too as it sounds (to me) close to isiZulu.

Read more →
May 10, 2023
Fashion Loot
March 8, 2023
Fashion Loot
March 8, 2023

by Brigette Mashile

For many years my mother has lived alone. This is because all four daughters went to boarding school and tertiary institutions in other cities; and her husband has also always worked in other towns. We each came back home for holidays, big events, etc, but my mother is the most common human in this house. I think this is the reason why she has her clothes in every bedroom cupboard! I am trying to find a respectable reason why my mother has too many clothes…

Read more →
March 8, 2023
The Pros of Running My Own Business
January 22, 2023
The Pros of Running My Own Business
January 22, 2023

by Brigette Mashile

I have been running a business since 2014 and I can confirm it feels like I have been studying towards a masters of sorts. There are so many things I have discovered, learned and realized in the past 9 years. Some of which I wonder if I would have learned had I been in another industry or type of career. I also suspect each business owner has their own learning based on the industry they are in. Here is a list of the top 3 things I think are most important…

Read more →
January 22, 2023
Consistency
October 2, 2022
Consistency
October 2, 2022

by Brigette Mashile

Consistency: acting or done in the same way over time, especially so as to be fair or accurate - Google

Every guru in every speciality will tell you that you can do anything you set your mind to, and you will excel if you are consistent in it. If you have a strategy and you follow it religiously, over time it becomes easier and you start seeing the results of your efforts. The simplest example is gym. A lot of posts on social media on the subject of weight loss talk about being consistent. Even if the exercise is 5 minutes long, as long as you are consistent daily, at some point you start seeing a difference.

Read more →
October 2, 2022
Where is inspiration?
September 11, 2022
Where is inspiration?
September 11, 2022

by Brigette Mashile

One question you will be asked as a creative is where do you draw inspiration? And I have sensed people want a deep answer, some philosophical long encyclopedia statement. If you have a way with words, give it to them; but if you are like me here is a simple list:

Read more →
September 11, 2022
Things they like
August 7, 2022
Things they like
August 7, 2022

by Brigette Mashile

One thing a client will let you have is their opinion. Whether you asked for it or not! In the years I have made dresses for many people, I have gathered a few things that people want which I still don’t have full understanding of. Some of them I have been told why, others it’s just as is. Here is the list:

Read more →
August 7, 2022
Dear Entrepreneur, you can take a day off
May 22, 2022
Dear Entrepreneur, you can take a day off
May 22, 2022

by Brigette Mashile

Many of my peers struggle with taking a day off. There are many reasons why, but it’s taboo to just not work for 24 hours. We fail. Especially in an era where all communication is tied to the phone, we keep it with us every minute of the day. You would have to switch it off the entire day to have a day off. And then, find a way to switch off your brain. Then, you need a day or two to actually get over the constant anxiety of wondering how it is really going without you!

Read more →
May 22, 2022
Get Paid!
April 17, 2022
Get Paid!
April 17, 2022

by Brigette Mashile

In 2021 I made a decision to go retail. I have been thinking about this for maybe a 100 years LOL! In line with my creative procrastination talent, I think and ponder and wonder and eventually go in scared. After this decision I had to decide how; I then approached my options and received 2 yesses. So now, we are mainly online with Shopify and Zando. This sound easy right, like just two more sales channels. Alas, my brain has been fried with set up on both platforms, it took 4 – 6 weeks to complete the set up. Even with help!

Read more →
April 17, 2022
In Guest Blog Tags Brigette Mashile, Resilience
← Designing For Others and MeRwanda-based eco-shoe brand, UZURI K & Y, wins 2021 Tommy Hilfiger Fashion Frontier Challenge →
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CELEBRATING 10 YEARS


LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


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LIONESS WEEKENDER COVER STORY
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Vanessa Mhlom, a South African wellness brand builder

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Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

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Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

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The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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