• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Covid Traps

January 23, 2022 Melanie Hawken

by Brigette Mashile 

This week I read another meme which reminded me that it has been close to 3 years of Covid reality! I mean, I know but why are we counting? Who felt the need to remind us? This year, I no longer have a fear of Covid because of the amount of things, people and realities I have lost from it. It’s a ‘whatever happens’ kind of relationship now. Covid must Covid, and I will Brigette every day. I am so nonchalant about it because of the amount of times it has tried to trap me, for example:

The first lockdown:

When that day came, I took it lightly. I believed that this was a passing thing and we would all be back to our lives quickly. I had just ‘survived’ being a new mom for 6 months, and needed a break from God. Keep in mind that in my line of work, any type of rest is equal to NO WORK for that period of time. Apart from sitting and watching my daughter grow, I was now financially strained. I needed to work, I was pumped up, plans in motion. But Covid cancelled all of that.  

By beginning of May I realized my plans were kapoot! I was definitely hurt, because everyone and everything was simply stuck. This continued as we went up and down the levels of lockdown to accommodate the toll that Covid was taking on the country. In August, we were given the go ahead to operate with permits. But the demand for my work needed the rest of the country to be out and about. Weddings for example, couldn’t happen really. So we waited by creating mini bulk productions and a few Covid masks here and there. But we lived.

Second threat:

I cannot even remember if it was a lockdown or what…but after December 2020, it felt like we were attacked again. Forgive me, this period has been so traumatic, I have forgotten the details, and I really do not want to remember them. Maybe on a day when I am narrating my autobiography, I shall attempt to recall details. The numbers after December were rising again, as expected, and the leaders got cautious again. So, here we are again, in the process of attempting to rebuild and the STOP sign is put up again.  At the same time we are loosing people, cars, houses, lifestyles, etc.  My mental health was just numb. It was a get from today to tomorrow session. The worst thing about uncertain times is you are not sure if you should make plans for tomorrow or just take it a day at a time. I think we were teaching classes during this time, and the threat of being locked down further meant we would have to stop that. 

Third trap:

Today. We have been working for at least a year with little or minimal interruptions. We have weddings, graduations, parties, etc., so the demand is there. It is not the demand from prior to Covid times, but it is better than in the past two and a half years. We are under a lot of pressure because people are also under a lot of pressure to have their weddings, parties, etc. done before we are locked down again.  People know that they may be unable to do these things for another year at least, or even longer God forbid.

This threat is due to what we now call Omicron. I really have no idea who comes up with these names, they could’ve just called all these illnesses flu2, flu3...it could’ve calmed many of us. Omicron.  (B.1.1.529): SARS-CoV-2. Who comes up with these things… this entire sequence just sounds like a horror movie! Either way, it is here. And apparently it is a bit more lethal than the variant we have been dealing with since 2019. Rumours of a lockdown are doing the rounds, and that is a threat yet again to our work. The little work we have currently.

I am not sure how many times we will have to live through Covid. How many variants there are on the way? All I know is I am exhausted. The stop and go. The loose everything and recuperate process. The delayed bills and catch up on them while life goes on. The deaths. The weddings we cannot attend. The friends we cannot visit because of travel bans. Masks. Sanitizer. Curfews. My goodness, what a time.  This period will be forever with me, because I know someday in the future we will have to retell this as a story to future generations. Like a tale, only we lived through it. 


Brigette Mashile is the founder and creative force behind Roka Roko, a custom fashion design business based in Johannesburg, South Africa. The company passionately delivers quality tailored and trendy fashion to make their customers happy, and specializes in styling women by creating unusual combinations with fabric, culture and style. Brigette has a Bachelor of Commerce degree from the University of Witwatersrand and a Fashion Diploma from Studio5 School of Fashion. She’s a former fashion buyer for a major retailer in South Africa, and an international direct selling company. She’s been passionate about fashion since the age of 10 and gained invaluable experience in the fashion world running informal fashion creation businesses until the day her own Roka Roko brand was born. Find out more by visiting the Roka Roko website www.rokaroko.co.za

 

More articles by Brigette

Featured
New Fields
Nov 3, 2024
New Fields
Nov 3, 2024
Nov 3, 2024
Rent - the entrepreneur’s nightmare
Apr 5, 2024
Rent - the entrepreneur’s nightmare
Apr 5, 2024
Apr 5, 2024
Do You Feel Successful?
Mar 17, 2024
Do You Feel Successful?
Mar 17, 2024
Mar 17, 2024
Searching for Help
Nov 11, 2023
Searching for Help
Nov 11, 2023
Nov 11, 2023
Harnessing my biggest strength
May 10, 2023
Harnessing my biggest strength
May 10, 2023
May 10, 2023
Fashion Loot
Mar 8, 2023
Fashion Loot
Mar 8, 2023
Mar 8, 2023
The Pros of Running My Own Business
Jan 22, 2023
The Pros of Running My Own Business
Jan 22, 2023
Jan 22, 2023
Consistency
Oct 2, 2022
Consistency
Oct 2, 2022
Oct 2, 2022
Where is inspiration?
Sep 11, 2022
Where is inspiration?
Sep 11, 2022
Sep 11, 2022
Things they like
Aug 7, 2022
Things they like
Aug 7, 2022
Aug 7, 2022
Dear Entrepreneur, you can take a day off
May 22, 2022
Dear Entrepreneur, you can take a day off
May 22, 2022
May 22, 2022
Get Paid!
Apr 17, 2022
Get Paid!
Apr 17, 2022
Apr 17, 2022
In Guest Blog Tags Brigette Mashile, Resilience
← Designing For Others and MeRwanda-based eco-shoe brand, UZURI K & Y, wins 2021 Tommy Hilfiger Fashion Frontier Challenge →
No results found

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dokmai Rwanda

Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku
Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i
Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi
Image of the Day / Dokmai Rwanda

Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2026 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.