by Zodidi Gaseb

I took a break from my business towards the end of 2022. I was burnt out and felt the sparkle I once had fizzle out. The general sigh of frustration rang through social media when I made the announcement, and honestly, I didn’t know if I even wanted to come back. During that time however, I realized the importance of the pause, of restructuring and getting your affairs in order that running a business sometimes doesn’t afford us. It can sometimes feel contrary to what we are taught about “the hustle”, the grinding until there is nothing left.

by Zodidi Gaseb

I had just moved into my new manufacturing site when Covid 19 hit. We were suddenly plummeted into lockdown and reality struck. Businesses were forced to shut down, strategize and make ends meet in one of the most challenging phases the modern world has ever known. I had to let my team go, we tried minimizing work as sales were not met, but the shift in consumer priorities forced me to evaluate my own priorities.

by Zodidi Gaseb

How many cups of coffee does it take you to run your business daily? On average, an entrepreneur who drinks coffee doesn’t even have time to count the cups of coffee they’ve drunk per day. Why am I bringing up a delicious, caffeine filled drink and what does that have to do with entrepreneurship? Exhaustion has become an integral part of running a business and we have come to accept that in order to make it in life and be successful, you have to hustle…hard!