Hortense Mbea, a Cameroonian entrepreneur building an African lifestyle brand

August 1, 2021 Melanie Hawken

Hortense Mbea, founder, Afropian (Cameroon)

Startup Story

Hortense Mbea is a professional interpreter as well as a creative entrepreneur from Cameroon and the founder of lifestyle brand Afropian which was launched in 2017 in in Addis Ababa. A true nomad and multicultural woman, she was born in the USA and lived in many countries, while always staying very connected to Africa. The Afropian brand is Pan African and it gave Hortense the opportunity to bring together her passion for art and creativity and her mission to promote African excellence and unity. She gained international recognition with coverage from Vogue Italy, was invited to take part in prestigious events such as Addis Ababa Fashion Week and many shows and panels. Her vision is for the world to «Wear Africa Proudly », which is the motto of her brand. She fulfills her mission by providing quality, unique pieces which tell many stories of African tradition and are 100% Made in Africa.

Tear off the rearview mirror, because we’re not going back!

July 30, 2021 Melanie Hawken

by Lionesses of Africa Operations Department

Having screamed ourselves hoarse supporting the incredible Nigerian women's basketball team captained by the amazing @_thenigerianqueen Ezinne Kalu as they lost (only just) to USA in their opening game of the Tokyo Olympics, we remembered that sports has an incredible ability to allow us to transcend our normal, stress-ridden, coffee-induced sleepless nights (oh the joys of being an entrepreneur!). We imagine for a moment that we too could be on the court with Ezinne, obviously ignoring for a moment the 10,000 painful hours of training, gym circuits and mental drive (oh and the hours that our parents would have had to put aside driving us to games and training - as Melanie knows only too well!), that it takes to reach the top of sports or higher still - to have those immortal letters ‘OLY’ after your name…

Women the focus at FASA’s conference

July 30, 2021 Melanie Hawken

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Impact Partner Content - Absa

As the Franchise Association of South Africa (FASA) prepares to host the first virtual conference since before the pandemic on the 25th and 26th August, aimed at reviewing, resetting and reviving the franchise sector, the narrative of the success of franchising in South Africa is one that inspires the possibilities of this business system gaining momentum not just in South Africa, but also in the rest of Africa. South Africa stands out as the only country in Africa that embraced the franchising model way back in the 1960s and built it into the formidable business sector that has created 800 business brands operating through over 48 000 outlets and employing around half a million people.

Are You a Workaholic?

July 30, 2021 Melanie Hawken

by Safiyyah Boolay-Jappie

If 2020 were a person, he would no doubt be in therapy, and not simply because it has become the butt-end of countless jokes and the face of endless memes. No, 2020 would be in therapy because it has had to shoulder the blame for upending ‘normality’ and wreaking havoc on legions of lives, households, careers and businesses across the globe.

To All My Fellow Strong Women – It is okay to show some vulnerability!

July 30, 2021 Melanie Hawken

by Edna Reis

Even though many of us associate vulnerability with weakness and being out there in the world fully exposed, Brené Brown tells us that “vulnerability is the core, the heart, the centre of meaningful experiences”. Now we are being presented with a different view of vulnerability, on how it can actually be a deep important part of the human experience and not a sign of weakness, and although it can be extremely uncomfortable, we now understand that being vulnerable can put us in a place of joy, creativity, authenticity and love.

What do Sexual Education, the Environment and Peace have in Common

July 30, 2021 Melanie Hawken

by Filipa Carreira, Founder of Wamina

There is a strong correlation between gender inequality, climate vulnerability, and state fragility. Exponential population growth is leading to rapid resource depletion. The populational pressure on the planet exacerbates the risks related to global warming, deforestation, and decreasing biodiversity. The ability of women to exercise their rights to family planning, deciding whether to have children, how many and when, is intrinsically linked to the health of our planet. It is in the best interest of everyone, men, and women, from developed and developing countries, that sexual health and rights education and family planning reaches all communities, especially those more vulnerable to the direct impact of climate change and conflict.

Entrepreneur, turn your ideas into opportunities!

July 30, 2021 Melanie Hawken

by Josefa Massinga

We are living in difficult and new times, where overnight our lives and activities have changed. It is time for each one of us to think about developing some new activities and acquiring new good business opportunities.

Soukaina Bouba Dalil, an entrepreneur from Cameroon creating renewable energy solutions

July 25, 2021 Melanie Hawken

Soukaina Bouba Dalil, founder and CEO, Energie d’Afrique (Cameroon)

Startup Story

As the founder and CEO of Energie d’Afrique, Soukaina Bouba Dalil is an engineer in renewable energy. She is 26 years old and comes from the far north region of Cameroon, a rather vulnerable part of the country. It is important to know that the effects of climate change in this part of the region are unavoidable on crops, water and energy resources. As an advocate of sustainable development, Soukaina felt challenged and this is where the idea of her entrepreneurial adventure started in order to meet primary needs and bring sustainable economic and ecological solutions in areas with energy deficits. The company is young, dynamic and is deployed all over the country, and its activities fully contribute to the achievement of sustainable development objectives.

Lilian Makoi, an entrepreneur in Tanzania passionate about improving lives through technology

July 25, 2021 Melanie Hawken

Lilian Makoi, Co-Founder & CEO, MipangoApp (Tanzania)

Startup Story

Lilian Makoi is a Serial Entrepreneur who is passionate about technology and the opportunities it has in improving the lives of especially the mass population in Africa. She is the Co-Founder & CEO of MipangoApp, the Founder of Jamii Africa, and the Co-Founder of Stripesnsigns & FroKid Technologies. Lilian has received multiple local and international awards for being highly innovative and creating solutions with regional impact. Lilian was named Most Innovative Woman in Technology by The World Economic Forum 2016 amongst other accolades. She has a Master’s in International Business.

Faraja Nyalandu, a Tanzanian social entrepreneur passionate about education

July 25, 2021 Melanie Hawken

Lioness Weekender Cover Story

Shule Direct, developing cutting edge educational programs to empower youth and children

Born and raised in Tanzania, Faraja Nyalandu, founder of Shule Direct, is a resourceful social entrepreneur passionate about developing cutting edge social and educational programs that empower youth and children. What inspires her the most is working collaboratively in social development and educational industry to develop and deliver innovative resources and solutions that prepare children and youth for a sustainable future. With over 15 years’ experience in engaging young people, she has dedicated her professional career and personal life to empowering them to achieve their full potential.

Lioness Launch / Female-founded African startup and legal technology company, life.file launches to help people handle the legal parts of life and death

July 25, 2021 Melanie Hawken

Lioness Launch

life.file is a female-founded African startup and legal technology company launched by Claire Keet and Sinal Govender. They are on a simple mission to reimagine the way that people experience the legal parts of life and death. The law is a guest at life’s best and worst moments - like starting a business, beginning or ending a marriage, or burying loved ones. These experiences are universal. Claire and Sinal believe in using intuitive, people focused design and normal-people-speak to create a user experience of the law that is simple, educational and friendly. Their team works where law, design and technology meet and they have picked the best bits of all three to create life.file.

Built to Belong: Discovering the Power of Community Over Competition by Natalie Franke

July 25, 2021 Melanie Hawken

Book Review

Natalie Franke’s new book, Built to Belong: Discovering the Power of Community Over Competition, is a fresh, inspiring call for other entrepreneurs to see the power in community and forming connections with other like minded entrepreneurs. It is the perfect read for those who are on their entrepreneurial journeys and feeling alone, but ready to set off on a journey to true belonging.

Business forecasting exists to make fortune-telling look good

July 25, 2021 Melanie Hawken

By Lionesses of Africa Operations Department

Back in March of this year we begged all to keep focus, that we were not out of the woods yet, that in spite of Africa as a whole having had a relatively ‘good’ Covid war (and there is nothing good obviously about any deaths or business failure, but it was significantly below the horrific expectations for Africa, thankfully) in our Weekender article (here) entitled “Now is the time to focus!” we urged all to not relax - it’s not over by a long shot.

In the thick of it – why women are such exceptional leaders during a crisis

July 25, 2021 Melanie Hawken

by Linda Zuze (PhD)

When your company is in free fall, or when painful retrenchment discussions are underway, and when productivity is at an all-time low, who would you put in charge? Well, it turns out that women are considered better leaders during complex times. That’s right. Opportunities for promotion actually improve for women when things are going horribly wrong in a business and when the risk of failure is high. This happens far more often than most of us realize (think Carly Fiorina at Hewlett-Packard or Carol Bartz at Yahoo). Researchers have coined the term glass cliff to describe women breaking through a glass ceiling and into senior positions during an organisational crisis.

5 Ways Content Marketing Can help Your Brand

July 24, 2021 Melanie Hawken

by Nkemdilim Uwaje Begho

A lot of brands are winking in the dark without crafting and sharing the organization’s brand story in a way that connects with customers. Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales-ish” way.

Elevate HER

July 24, 2021 Melanie Hawken

by Shato Babitse

Today, women comprise nearly half of the global workforce. The additional productive power of women entering the workforce from 1970 until today accounts for about 25% of current GDP. This makes women a strong force in the global economy, one that is growing as more women across the world enter the workforce in greater numbers, than ever before.

Is your inability to say no holding you hostage to your calendar?

July 24, 2021 Melanie Hawken

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by Lori Milner

“Only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter” - Greg McKeown

For many of us, turning down a request or invitation can be extremely difficult. One small word can trigger emotions in us like guilt and shame. Ultimately, we are scared that someone won’t like us or reject us because we said no. The reality is you need to maintain healthy boundaries. You cannot possibly say “yes” to every request and invitation that comes your way, and if you try to do that, you’ll only burn yourself out. If you haven’t already…

How to identify an entrepreneurial idea?

July 24, 2021 Melanie Hawken

by Deyzes Pereira, founder of Startups Consulting, Mozambique

In the scope of the work that I have been developing, many people ask me, “But how can I identify a business idea?” My first answer to that question is, "What are your skills?" and then secondly, “How can you make money from them?”. When I talk about skills, I mean what you like and know how to do. Note that this need not be complicated or scientific - it can range from cooking, decoration, data analysis, painting, photography, dance, sports, sales, among others. Many people make the mistake of focusing only on the scope of their academic training, and end up not exploring different things and as a result, end up completely distant from their desired horizon.

‘May you live in interesting times’ is a curse

July 18, 2021 Melanie Hawken

by the Lionesses of Africa Operations Department

Our thoughts currently go out to all our incredible and inspirational Lionesses and indeed all business owners in South Africa as we see the terrifying impact of riots, looting and destruction of property. More than 800 retail shops have been looted, more than 200 shopping malls have been looted, damaged or destroyed, and in KwaZulu Natal, it is estimated that goods worth between $400m and $1bn have been stolen or destroyed. To see Lionesses who have had all their hopes, dreams and aspirations stolen from them is heartbreaking. How can one prepare for such events - indeed if one could even afford it, how many insurance companies even offer insurance against this?

Permission: To Do Life & Business Your Way by Sarah Stone and Jane Baker

July 18, 2021 Melanie Hawken

Book Review

If you are an entrepreneur who feels like you need to build a business on your terms, doing it your way, then you are not alone, according to Sarah Stone and Jane Baker, authors of the new book, Permission: To Do Life & Business Your Way.

Download your FREE copy of the latest Playbook: Financing Business Growth

25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link

Tech FoundHER AFRICA CHALLENGE

CELEBRATING 10 YEARS

LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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