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the pride of Africa's women entrepreneurs

Lionesses of Africa

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Raising The Baobab by Tsitsi Mutendi

February 25, 2024 Melanie Hawken

Tsitsi Mutendi

Book Review

Embark on a journey of wealth discovery and legacy cultivation with "Raising the Baobab," a masterful guide authored by Tsitsi Mutendi and crafted for anyone passionate about building a future that lasts. A seasoned family business insider and a leading authority in family governance and succession planning, Tsitsi offers rich insights for a wide spectrum of readers.

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In Essential Tags Books
Comment

6 Mindset Shifts To Personal Mastery

February 25, 2024 Melanie Hawken

by Lori Milner

Personal mastery is not a destination; it is a lifelong journey. It isn't one sweeping action that creates mastery; it's more like subtle brush strokes that bring the masterpiece together over time. It's not always new actions that bring about change but a new perspective. This palette of personal mastery advice comes from author Tony Robbins who continues to inspire me on my journey. Dip your brush in and see which resonates with you:

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In Guest Blog Tags Lori Milner, Entrepreneurial Mindset
Comment

Reimagining Your Approach to Client Acquisition in 2024

February 25, 2024 Melanie Hawken

by Thembe Khumalo

Were you struggling to attract sign-ups for your coaching or consulting services last year? Did you find potential clients hesitating due to pricing concerns? You're not alone in this challenge. What you truly desire is a steady stream of eager leads and clients who appreciate the value you bring.  And that’s what you need to set yourself up to attract this year. Here are some ways you may have been sabotaging your success without realizing it.

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In Guest Blog Tags Thembe Khumalo, Communication Skills, Personal Brand
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HR Trends for 2024; Beyond Bots and Degrees

February 25, 2024 Melanie Hawken

by Anja van Beek, Talent Strategist, Leadership & HR Expert and Executive Coach 

In recent years, the landscape of HR has undergone a significant transformation. We have seen a shift from routine HR processes being automated for People leaders to focus on the culture and other strategic focus areas in the business. When we look at the future of work, we can expect to see more integration of Artificial Intelligence (AI) in People/HR teams to build experienced worthy initiatives.

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In Guest Blog Tags Anja van Beek, Entrepreneurial Mindset, Productivity Time & Energy
Comment

People Pleaser Alert!

February 25, 2024 Melanie Hawken

by Sharon Castle - Lifestyle and Wellness Coach

Having just returned from a two-week breakaway of rest and peace, I’ve been asking myself this question, “if I could do 2023 over again, what would I change?” The question hasn’t come about in order to berate myself for what I didn’t do, but to get clear on what I might like to do in 2024 that I didn’t get to do in 2023. On my morning walk today what I realized was I actually achieved a lot more than I set out to and that came as a bit of a surprise since up until a few short years ago, I often wanted the new year to be better than the previous year until I understood something fundamentally important and it’s this: “My reality exists in my own mind and not in the world.”

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In Guest Blog Tags Sharon Castle, Personal Development
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Buhle Magwentshu, an artisanal coffee roastery business builder

February 25, 2024 Melanie Hawken

Buhle Magwentshu

Lioness Weekender Cover Story

Asmara Coffee, a South African artisanal micro-roastery with a vision to make quality, artisanal coffee with wide customer appeal.

Buhle Magwentshu is the founder of Asmara Coffee, an artisanal micro-roastery based in Johannesburg, South Africa and launched in 2018. She is a Food Scientist and seasoned entrepreneur with over 15 years of corporate experience in the FMCG sector. Buhle established Asmara Coffee in 2018 with the vision to make quality, artisanal coffee, which appeals not only to the palates of coffee connoisseurs, but also to those starting out on the exciting journey of exploring coffee.

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In Cover Story Tags South Africa, Food & Drink
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Yetty Williams, a Nigerian entrepreneur focused on helping women live their most abundant lives and successfully raise their children and families

February 25, 2024 Melanie Hawken

Yetty Williams, founder & CEO, LagosMums (Nigeria)

Startup Story

Yetty Williams is a parenting coach and the founder and CEO of LagosMums in Nigeria. She is a seasoned entrepreneur, award-winning speaker, and highly sought-after thought leader concerning parenting and family, digital citizenship, and work-life balance. Yetty founded LagosMums in 2014 as a young mother herself and wanted to create a community to support other mothers on the journey. She has extensive professional experience across business development, entrepreneurship, and digital media. She is a certified life coach, trained in Neurolinguistic programming practitioner, cognitive behaviour therapy, online safety and child safeguarding and a member of the European Mentoring and Coaching Council.

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In Startup Story Tags Nigeria, Community & Social Networks, Personal Development
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Refilwe Mongwaketse, an entrepreneur building a personal shopping and styling brand in South Africa

February 25, 2024 Melanie Hawken

Refilwe Mongwaketse, founder, Thuma Mina Personal Shopping (South Africa)

Startup Story

Born in the town of Kanye, Botswana, Refilwe Mongwaketse is the vibrant, energetic, and passionate founder of Thuma Mina Personal Shopping in South Africa. While her career background lies in Architecture and the Construction industry, Refilwe’s heart has always been drawn toward the captivating world of Personal Styling and Interior Design. Based in the bustling city of Johannesburg, South Africa, she has embarked on a journey fuelled by her unrelenting entrepreneurial spirit. For Refilwe, the transformative power of clothes has always been undeniable. She firmly believes that when we look good, we also feel good, allowing us to show up as our highest selves and perform at our peak level. Through Thuma Mina Personal Shopping, Refilwe has been able to ignite that fire within others and that has helped them to fulfil their dreams.

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In Startup Story Tags South Africa, Fashion, Business Services
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Olubunmi Otufowora, a Nigerian pioneer building a growing nutritious drinks brand

February 18, 2024 Melanie Hawken

Olubunmi Otufowora, founder, Boomsky Smoothies (Nigeria)

Startup Story

Olubunmi Otufowora is the founder of Boomsky Smoothies, a leading indigenous fruit processing and distribution company in Nigeria that produces 100% natural smoothies and juices. Operating for over a decade, Boomsky Smoothies was founded in 2010 and has bridged the gap between nutrition and busy executives who want a healthy drink on the go. With more than 14 years of experience in various senior leadership roles in one of Nigeria's top telecommunications firms, her strong professional insight has been instrumental in her success. Her passion for promoting healthy living through natural fruit drinks is evident in her company's exceptional growth and impact. Olubunmi is committed to positively impacting Nigeria's society by reducing post-harvest food loss. Her business is aligned with the United Nations' Sustainable Development Goals 1, 2, 3, and 12, and her efforts are reflected in the sustainable growth of Boomsky Smoothies over the years. Today the business employs 28 people.

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In Startup Story Tags Nigeria, Food & Drink
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Moleboheng (Lebo) Nhamahango, a Mozambican surface pattern designer bringing creative life to everyday items

February 18, 2024 Melanie Hawken

Moleboheng (Lebo) Nhamahango, founder and CEO, Nerah Decór (Mozambique)

Startup Story

Moleboheng (Lebo) Nhamahango is the founder and CEO of Nerah Decór in Mozambique, an online surface pattern design company. Lebo designs the patterns in Mozambique and then uploads them to the Red Bubble portal which allows her to coordinate her design prints on different surfaces according to a client's order. Through the Red Bubble portal, it allows Lebo to print and ship her product designs from USA to any country in the world. Lebo makes it easy for clients to access her designs, and by simply putting the Nerah Decór website in a client's URL, that client links to the online store where they can order according to their desire and collect their order on their doorstep!

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In Startup Story Tags Design, Mozambique
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Hleziphi Siyothula–Mtshizana, a South African renewable energy pioneer

February 18, 2024 Melanie Hawken

Hleziphi Siyothula–Mtshizana

In Pursuit Renewable Energy, a sustainability-focused South African project development, energy efficiency and alternative power solutions business

Hleziphi Siyothula–Mtshizana is an Electrical Engineer and seasoned Energy Professional with almost 16 years’ experience in delivering small to utility scale infrastructure projects with a focus on Renewable Energy. Her business, In Pursuit Renewable Energy in South Africa was formed in 2017 and today has 8 employees. Hleziphi is a former Senior Project Manager within Arup’s Renewables team overseeing a Lender’s Technical Advisory (LTA) team taking Renewables (Solar/Wind) projects from bid submission, Financial Close and Commercial Operation, Construction Monitoring and Operations Monitoring. She was also a former Technical Manager in the IPP sector developing greenfield projects and leading projects in the C&I space. She has developed and delivered over 3000MW of Renewables projects (Solar, Hydro, Wind Battery Energy Storage) in South Africa, Uganda, Zimbabwe, Ghana and UK. Hleziphi also held leadership roles such as COO of Bonang Power & Energy, Principal for Matt&Co Advisory, Arup Education Trust Trustee, the COO for the SunElex Group and Project Development Team Lead for TASEZ Gas to Energy Project. She is also a mother of 3 Daughters, Skills Development Facilitator, Conference Speaker and Moderator.

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In Cover Story Tags South Africa, Renewable Energy, Green Business
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New Green Business Growth the focus of the 1st Lioness Business Agility Webinar of 2024

February 18, 2024 Melanie Hawken

Lioness Business Agility Report

Lionesses of Africa’s new event year started with a bang as the first Lioness Business Agility Webinar of 2024, took place on 14 February, with 120 women entrepreneurs predominantly from South Africa joining the event online. Once again hosted in partnership with Absa, the webinar focused on the theme of “New Year, New Green Business Growth”. It’s an important topic and Lionesses of Africa believes in the need to recognise and support the work and commitment of women entrepreneurs who are building green, sustainable businesses and driving economic growth. They are creating much-needed jobs with their businesses, whilst also creating sustainable impact too.

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In Event Report, Features Tags Lioness Business Agility Series, absa
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The Practical Guide to Effective Communication: Get Recognized for the Value You Already Contribute by Laura M Camacho PhD

February 18, 2024 Melanie Hawken

Laura M Camacho, PhD

Book Review

Great communication skills are essential for women entrepreneurs who want to build successful businesses, and in her new book, The Practical Guide to Effective Communication: Get Recognized for the Value You Already Contribute, author and business coach Laura M Camacho PhD, shows you how.

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In Essential Tags Books
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Know your numbers to stay ahead of the game…

February 18, 2024 Melanie Hawken

by Lionesses of Africa Operations Department

It is one thing to complain and be grumpy about the rounding error that is the amount of funding that goes into women’s businesses in Africa, but as we stated last week (here) we believe the answer may lie instead in highlighting the benefits to the investors, and their own investor base in having a more diverse team and with that a stronger portfolio made up of more female-founded companies.

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In Team Lioness
Comment

The Top 5 Marketing Trends You Can’t Ignore in 2024

February 18, 2024 Melanie Hawken

by Vuyelwa Gxakushe

What are the top 5 Marketing trends you can’t Ignore in 2024? The confetti has settled, the resolutions are set, and 2024 stands poised on the digital horizon. For small businesses, navigating this dynamic landscape isn't just about riding the trend waves, it's about carving your own course with the right tools and strategies.

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In Guest Blog Tags Vuyelwa Gxakushe, Marketing, AI
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Change is an integral part of life - accept the fact!

February 18, 2024 Melanie Hawken

by Margaret Hirsch

The way to conquer any fear of change is to display an open-mindedness to new ideas and desires in your life. To get ahead one has to demonstrate a willingness to do things differently from everyone else and this in itself is a challenge as it’s so much easier to go with the flow - to fit in - to be one of the sheep.

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In Guest Blog Tags Margaret Hirsch, Entrepreneurial Mindset
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Navigating Legal Compliance: The Power of a Project Plan

February 18, 2024 Melanie Hawken

by by Nicolene Schoeman-Louw | SchoemanLaw Inc | Specialist Technology, Commercial and Contract Law Attorney 

In today's intricate and multifaceted business environment, adhering to legal compliance is far more than a mere option—it's a fundamental prerequisite for any organization. Complying with the labyrinth of laws and regulations is not solely about averting legal entanglements. However, it is a pivotal component for fostering trust with stakeholders and ensuring the enduring viability of your enterprise. To proficiently manage legal compliance within your business, a meticulously crafted project plan serves as an invaluable roadmap.

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In Guest Blog Tags Nicolene Schoeman–Louw, Legal
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How smart are you?

February 18, 2024 Melanie Hawken

by Marilize Jacobs

This question is usually answered by referring to IQ, test scores and grades. Yet, in business (and life) I believe street smarts – i.e., social and emotional intelligence as well as resilience (also referred to as SQ, EQ and AQ)– are just as important (if not more) than book smarts.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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Palesa Mkhulisi, a South African PR and marketing entrepreneur focused on creating value for clients

February 11, 2024 Melanie Hawken

Palesa Mkhulisi, founder, The Link PR and Marketing Solutions (South Africa)

Startup Story

Palesa Mkhulisi is the founder of The Link PR and Marketing Solutions in South Africa, a business focused on helping start-ups to create value, build long-term sustainability, and bring positive changes to their communities through tailored marketing and PR solutions. She is a 24-year-old entrepreneur with a passion for social development and a commitment to solving real-world problems. Raised in Soweto a township in Johannesburg she developed an early appreciation for the power of community and the impact that businesses can have on society. Beyond her role as an entrepreneur, Palesa actively participates in various community outreach programs and advising young business leaders. She is dedicated to fostering the next generation of socially aware entrepreneurs.

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In Startup Story Tags South Africa, Media PR & Communications
Comment

One Rapelana, a creative and ethical accessory brand-builder in Botswana

February 11, 2024 Melanie Hawken

One Rapelana, founder, designer, and creative director of Xita (Botswana)

Startup Story

One Rapelana is the award-winning founder, designer, and creative director of Xita, a specialist accessory brand in Botswana. What began as a hobby in 2015 evolved into a full-fledged company in 2018, with One focusing on ethically sourced leather accessories, primarily jewellery and bags crafted from offcuts, remnants, and by-product leather. While One Rapelana outsources some aspects, including collaborating with women artisans for cotton bags used in packaging and branding, she remains a one-woman show, personally crafting each product and overseeing all aspects of the company. Armed with a degree in Marketing and Management, she is also a self-taught graphic, web, and brand designer. Her work has garnered recognition, featured in Glamour SA magazine, and her products were showcased at the Brooklyn Museum store for the African Fashion Exhibition in 2023.

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In Startup Story Tags Botswana, Fashion
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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