• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

People Pleaser Alert!

February 25, 2024 Melanie Hawken

by Sharon Castle - Lifestyle and Wellness Coach

Having just returned from a two-week breakaway of rest and peace, I’ve been asking myself this question, “if I could do 2023 over again, what would I change?” The question hasn’t come about in order to berate myself for what I didn’t do, but to get clear on what I might like to do in 2024 that I didn’t get to do in 2023. On my morning walk today what I realized was I actually achieved a lot more than I set out to and that came as a bit of a surprise since up until a few short years ago, I often wanted the new year to be better than the previous year until I understood something fundamentally important and it’s this: “My reality exists in my own mind and not in the world.”

What that means is, depending on the lens I look through at the time of reflection, I will see what I am most focused on at that specific moment in time. I’ve seen how my mind can go from being ok to not being ok, in a matter of a few milliseconds. I’ve seen that I am constantly engaging with my own idea of reality and not the reality of the world and the only time I feel like things are not going well is when I look through the lens of wanting things to be different so I can feel better. The fact is I also know the truth which is, I’m not in control of anything outside of my own story and no amount of ruminating on anyone else’s story is very helpful, because I can never see life through the lens they are currently wearing.

What a game changer it’s been for me! Noticing that I view the world entirely differently to everyone else has been one of those things that has given me an immense amount of freedom. What I’m saying is this: “I have my story and that doesn’t have to be your reality and likewise, you have your story and that doesn’t have to be my reality.” Wow! I mean really, that was a wow moment for me!

Making up a story of what effect my decision will have on other people, doesn’t make things any easier for me, so why would I do that to myself? Yet I still catch myself doing that at times. Like all things, this takes some practice, especially if people-pleasing has become a habit. It takes some awareness to remember that the truth is something you feel and not always something you think (you know).

As a recovering people-pleaser my biggest lesson has been to get really quiet when I feel I must do something I’m not sure about, to avoid disappointing people. I’ve seen that if I just take some time and wait before doing anything, I can hear the inner guidance and do what is right (truth).

You can’t hear the whispers of truth when there’s a lot of noise and you also cannot see the truth when you’re rushing around and moving too fast. What you’re feeling about anything is simply a symptom of what you’re thinking about that thing and isn’t always the truth. Slowing down and being still has helped me to get clarity on so much in my life and my work and has been the essential and crucial step that has helped me to create some awesome stuff in 2023 and all I want for 2024 is to do the same.

I’m reminded of these two things:

“If you change the way you look at things, the things you look at change” and “actually nothing changes but everything seems different.”

My prayer for you is that you transition peacefully into 2024, and that you give yourself the gift of stillness to hear the wisdom you seek and hear the truth you know you must follow.

All my love

Sharon


Sharon Castle is a Life Coach, and a Lifestyle & Wellness Coach. Her interest and relentless pursuit of knowledge has taken her all over the world both as a student and as an International speaker, Life Coach and Lifestyle and Wellness Coach. She is passionate about people development and growth and encouraging individuals to take ownership and accountability of their lives and their performance in the workplace. Now in her 60s, Sharon is now on a mission to help others find their way to more freedom, balance and happiness. www.sharoncastle.co.za 

More articles by Sharon

Featured
My QTR - My Quality Time Remaining
Jan 25, 2025
My QTR - My Quality Time Remaining
Jan 25, 2025
Jan 25, 2025
Your Inner Guidance System!
May 26, 2024
Your Inner Guidance System!
May 26, 2024
May 26, 2024
People Pleaser Alert!
Feb 25, 2024
People Pleaser Alert!
Feb 25, 2024
Feb 25, 2024
The Inner GPS navigation system built into every person
Jan 13, 2024
The Inner GPS navigation system built into every person
Jan 13, 2024
Jan 13, 2024
Wild Spaces in Africa
Oct 7, 2023
Wild Spaces in Africa
Oct 7, 2023
Oct 7, 2023
Smashing the Myth of How Life Works
Sep 30, 2023
Smashing the Myth of How Life Works
Sep 30, 2023
Sep 30, 2023
Expression not suppression is the path to peace
Dec 22, 2022
Expression not suppression is the path to peace
Dec 22, 2022
Dec 22, 2022
Look for a Good Feeling
Nov 20, 2022
Look for a Good Feeling
Nov 20, 2022
Nov 20, 2022
Making change – that most difficult yet essential thing
Sep 20, 2020
Making change – that most difficult yet essential thing
Sep 20, 2020
Sep 20, 2020
Are you making movies?
Jul 11, 2020
Are you making movies?
Jul 11, 2020
Jul 11, 2020
In Guest Blog Tags Sharon Castle, Personal Development
← HR Trends for 2024; Beyond Bots and DegreesBuhle Magwentshu, an artisanal coffee roastery business builder →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.