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the pride of Africa's women entrepreneurs

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The Practical Guide to Effective Communication: Get Recognized for the Value You Already Contribute by Laura M Camacho PhD

February 18, 2024 Melanie Hawken

Laura M Camacho, PhD

Book Review

Great communication skills are essential for women entrepreneurs who want to build successful businesses, and in her new book, The Practical Guide to Effective Communication: Get Recognized for the Value You Already Contribute, author and business coach Laura M Camacho PhD, shows you how.

Being good at what you do and having specialist expertise is only part of what you need to succeed in business, you also need to effectively communicate with confidence. That’s why renowned business coach and author, Laura M Camacho PhD, has written an introvert-friendly book that has all the tips and advice you need to get your point across, bring more value to the table, and get yourself heard for what you contribute as a business owner.

This beautifully illustrated book covers it all from what you need to know about your audience, how to engage with different communication styles, how to build trust, resolve a conflict, be more emotionally intelligent, give more compelling presentations and connect with other cool, high-performers like yourself. You even have 25 conversation starters included to get you through any potentially awkward social event. There's even a free communication style assessment inside the book. You don't even need to read the chapters in order; each chapter offers a different approach to the topic it covers. This is a great read for any woman entrepreneur needing to up their communication skills quickly and effectively.

About the author

Laura Mixon Camacho, PhD, is obsessed with coaching leaders to enjoy more productive conversations. A certified introvert, Laura believes all communication should be compelling and carried out with style and enthusiasm. Laura’s experience includes over 5,000 coaching conversations with high performers. Given that many of our professionals are overworked, overwhelmed, and exhausted, crafting a compelling message to reach them is a much-needed service to humanity. Great conversations build a healthy culture. A healthy culture builds sustainable profitability.

After 10 years in academia and living abroad in 3 different countries, Laura has settled in Charleston and creates quirky, interactive and intense culture-building workshops and privately coaches executives to be more influential. She is the author of the Cultured Communication Workbook and The Practical Guide to Effective Communication.

www.speakupwithlaura.com


Why LoA loves it…

We all know that as women entrepreneurs great communication skills are not a ‘nice to have’, they are a must-have. But not everyone is a confident communicator or extrovert, and that’s why learning the skills and hacks to gain the confidence to get your voice heard and make those human connections is key. So if you want to better engage and communicate with your customers, your employees, and all your stakeholder audiences, then Laura M Camacho’s great new book is a must-read. Laura is a true expert in the communication coaching field and her insights, knowledge, and highly accessible approach make learning easy. Highly recommended. — Melanie Hawken, founder & ceo, Lionesses of Africa

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CELEBRATING 10 YEARS


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Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

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Vanessa Mhlom, a South African wellness brand builder
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac
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Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br
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Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s
Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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