Book Review
Spending rampantly to scale has proven unsustainable and undesirable, according to author and multi-industry C-suite executive, Esther Kestenbaum Prozan, in her new book, Bigger & Better: A Playbook for Quickly Scaling Your Small Company with Limited Resources. She believes you don’t have to spend a lot to scale fast, your business can grow quickly without throwing money at a growth plan to make it work. Instead, she says be audacious, smart, strategic, and tactical.
Read more