Book Review
Spending rampantly to scale has proven unsustainable and undesirable, according to author and multi-industry C-suite executive, Esther Kestenbaum Prozan, in her new book, Bigger & Better: A Playbook for Quickly Scaling Your Small Company with Limited Resources. She believes you don’t have to spend a lot to scale fast, your business can grow quickly without throwing money at a growth plan to make it work. Instead, she says be audacious, smart, strategic, and tactical.
In Bigger & Better, A Playbook for Quickly Scaling Your Small Company with Limited Resources, author and multi-industry C-suite executive Esther Kestenbaum Prozan Esther Kestenbaum Prozan shares her proven system for creating lean, exponential growth. Most small companies fail, whether or not they’ve raised impressive capital and regardless of economic conditions. Perhaps this is a bleak statistic if you’re a founder who believes that plentiful resources are the key to quick growth. But trends and statistics only tell us part of the story. Success depends on the mindset that drives you and the methodology that helps you retain value, ensure growth, and preserve control—and this isn’t directly dependent upon your capital. By being laser-focused on acquiring the right customers, maximizing non-transactional sales, and building owned channels, you can keep profits instead of relying on paid advertising or an enormous sales team’s salary to grow your enterprise value. Applying the principles in this insightful playbook not only helps ensure survival in any economic climate, it takes your business from infancy to adulthood, and beyond.
Author Quotes
I'm passionate about scaling revenue quickly with great economic efficiency. I've now written a book called Bigger & Better. It's a playbook for quickly scaling revenues and driving outsized results relative to spend - a topic that is timely as we have all seen "rampant-spend" revenue acquisition lead to underwhelming results.
In business, we usually assume there’s a necessary tradeoff to small business growth: either your business can grow fast, or grow well, or it can grow on the cheap. They say you can have two out of the three, but not both.
Your small company can achieve dramatic growth in a very lean way without requiring you to give away more of the ownership of the business than absolutely necessary. How do I know this? Because I’ve seen it, I’ve helped to make it happen.
About the author
Esther Kestenbaum Prozan is a seasoned CEO, President, and CRO who specializes in high-growth environments. She helps companies increase revenue and expand business both organically and by acquisition. Among her achievements, as President at Ruby Has Fulfillment, she led dramatic revenue growth and helped see the business through its acquisition by Shipmonk in a private-equity-backed deal to form the largest privately held e-commerce fulfillment company. She is a board member, strategic advisor, and was on the Top 100 Women in Supply Chain list by IBM and Supply Chain Digital. She has written in numerous business publications and is a Forbes, Entrepreneur, and Fast Company contributor.
Why LoA loves it…
Scaling is one of the most challenging, stressful and difficult things to do as a small business. But as tough as it is, particularly when financial and people resources are tight, there are approaches that can be taken to successfully realize your scaling ambitions. In her new book, Bigger & Better: A Playbook for Quickly Scaling Your Small Company with Limited Resources, Esther Kestenbaum Prozan shares her significant advice, experience and hacks to help you scale your small business, despite your lack of finances. This is a must-read book for any woman entrepreneur with ambitions to take her business to the next level. — Melanie Hawken, founder & ceo, Lionesses of Africa