by Brigette Mashile
Pricing - I avoid this topic, a lot. It is because it makes me uncomfortable. I have no direct reason, so I know it must be deep and attached to money in general. This is a major issue because I run a business, I make products which I sell, every day. What am I doing? What have I been doing? Ah…sigh… I need to dig deeper and solve this mystery. At some point in my business, my analysis pointed to something off with our pricing, and it is still there. This is because I made a few major errors in the beginning.
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