Startup Story
Nonkululeko Williams is the founder and CEO of Luminous Era, a South Africa-based skincare brand dedicated to addressing the unique skincare needs of individuals with diverse skin tones, focusing on effective solutions for issues such as sunburn, aging, hyperpigmentation, and uneven skin tone. Her vision is to expand the brand internationally and tap into the pan-African market. With over six years of entrepreneurial experience, Nonkululeko has dedicated herself to researching the skincare industry, identifying her target market, and honing in on her passion and niche.
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