by Brigette Mashile, founder of Roka Roko
When I started Roka Roko, I didn’t consider my options as to how I wanted to operate. I didn’t think that far ahead. My main goal was to make clothes people felt and looked amazing in. I had been postponing my dream for at least 10 years and finally the opportunity was here. So, I just dove in. As the years passed, I became more and more exposed to other fashion businesses and ways of operation. I toyed with a few operating models and realizedthat it is better to find one and stick to it. I mean, you can 80% do one, and maybe 20% another; but your cash cow needs to be clear and strictly followed.
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