In business, success isn’t just about having the best products or the biggest advertising budget—it’s about building genuine relationships. People buy from those they know, like, and trust. That’s why, for the past 46 years, Hirsch's Homestore has been more than just a brand; we’ve been a family, a community, and a trusted partner in homes across the country.
Today, I have the privilege of serving the children—and even grandchildren—of customers who first shopped with us decades ago. Some have moved to different provinces, but they continue to choose Hirsch’s because they know we’ll be there for them, wherever they go.
When I started back in the 1979, I gave microwave cooking lessons. At the time, microwaves were a novelty—many people thought they were UFOs! I had to educate, demonstrate, and earn trust by showing how these “strange” appliances could simplify and improve daily life. That same spirit of education and connection still drives us today.
We continue to host in-store demonstrations, cooking classes, and networking events because we know that bringing people together strengthens businesses, builds communities, and fosters lasting relationships.
At Hirsch’s, we believe in the power of the personal touch. You can always reach out to myself or Allan directly, and we’ll be there to assist. Our team consists of real people who share your values. While we all make mistakes, we strive to learn, grow, and serve with integrity.
The Power of Authenticity in Business and Marketing
Authenticity has been the foundation of our success—not just in customer service but in marketing too. Our brand isn’t built on flashy gimmicks; it’s built on human connection. Here are a few ways to bring authenticity into your business and brand:
Be Real, Not Perfect - People connect with people, not flawless brands or leaders. Share your journey, including the challenges and lessons learned.
Build Trust Through Transparency - Be honest with your customers. When something goes wrong, own it and fix it. Integrity builds trust.
Keep the Personal Touch - Make customers feel valued. Simple gestures like a follow-up call, personal whatsapp message, or remembering their name can create lasting loyalty.
Share Your Story - Your journey matters. Why did you start your business? What do you stand for? Sharing your story makes your brand relatable and memorable.
Engage, Don’t Just Sell - Authentic marketing means creating conversations, not just sales pitches. Offer value with educational content, behind-the-scenes moments, some humour, and real stories!
Stay True to Your Values - Reflect your core values in everything you do, from employee treatment to customer interactions. When actions align with words, trust grows.
Focus on Relationships, Not Just Transactions - Long-term success comes from relationships, not one-time sales. Host events, respond to messages, and genuinely care about your customers’ needs.
Show Up Consistently - Authenticity isn’t a one-time effort. Be consistently genuine in person, online, and in all your interactions.
Celebrate Your Team’s Humanity - Your employees are the heartbeat of your brand. Celebrate their contributions and let their personalities shine.
Lead by Example - Authenticity starts at the top. As a leader, model the behaviour and values you want to see in your company.
At the end of the day, authenticity isn’t about trying to be something you’re not—it’s about owning who you are and showing up for your customers in a way that’s real, relatable, and reliable.
Hirsch’s hasn’t grown because of marketing tricks. We’ve grown because of real connections, personal service, and the trust we’ve built over the years. That’s what makes a business truly successful—not just a logo, but the people behind it.
Much Love,
Margaret Hirsch
Margaret Hirsch is the Executive Director of the Hirsch’s Group, the largest independently owned Appliance and Electronics retail outlet in Southern Africa that is now in its 45th year. She is already the enviable recipient of many international and local awards for her business, social and charitable work which has uplifted communities around the country. For many years, she has been heavily involved with Women and Youth Empowerment projects throughout Southern Africa. Margaret is passionate about women in business and entrepreneurship. She runs networking clubs at all her branches for Women In Business, encouraging mentorship programmes. Her door is always open to women who want advice on how to make their businesses grow. www.margarethirsch.co.za
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