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How Multigenerational Teams Drive Growth

October 6, 2024 Melanie Hawken

by Margaret Hirsch

My boss is 27, why is that so strange? Mostly because I am 74 and have been my own boss for the past 45 years.  What made me do this, the law!  I qualified as a Realtor in Florida but the law states that you have to work for a broker for two years before you can start your own business. I thought I would battle to get a job but to my surprise I have been offered over 250 jobs! That was really amazing. I didn’t even have to go for the interview, I would have the job if I wanted it. After sifting through most of the offers, I narrowed it down to 3, the biggest company in the USA, a boutique smaller company and then a brand-new company run by a 27 year old. 

I weighed up the pros and cons and decided that at the biggest company I would just be a number, at the boutique company I would be well trained, but it would be slow, so I opted for the new dynamic company, and I still believe it was the best choice.  Needless to say my boss had neither the time nor the inclination to train me but having recently completed my MBA I knew how to train myself, and for once in my life I had the time, also he was not going to pressurise me into producing the goods immediately, he understood the market and how difficult the first few months would be, having just been there himself. 

However, as a trained athlete, he had trained to be an Olympic swimmer, played soccer all his life and had a short term with an American football team, he had a strength and resilience that I had never encountered before.  In addition to this his parents had ensured that he was really well brought up and had respect for his elders, which is uncommon in the new generation.  He knew that he would benefit from my experience and expertise whilst I would benefit from his speed and knowledge of everything digital!

I do believe that in today’s dynamic work environment, one of the most valuable assets a company can have is a multi-generational team. In some companies there up to five different generations working side by side and these organisations have a unique opportunity to blend diverse perspectives and experiences. This powerful mix can drive creativity, innovation, and growth in ways that homogenous teams often cannot.

A multi-generational workforce includes a range of age groups, from Millennials and Gen Z to Baby Boomers and Generation X. Each generation brings its own set of skills, experiences, and viewpoints, creating a rich tapestry of knowledge and ideas.

Here’s why embracing this diversity is crucial for modern businesses:

The younger generation know that experienced team members bring a wealth of knowledge and industry insights. Their historical perspective can provide valuable context for decision-making and strategic planning. Meanwhile, younger employees often come with fresh, innovative ideas and are more attuned to emerging trends and technologies. Combining these perspectives can lead to innovative solutions and more well-rounded strategies.

Different generations approach problems from various angles. Older employees might rely on tried-and-true methods, while younger staff may experiment with new approaches. This blend of problem-solving styles can lead to more creative and effective solutions. By encouraging collaboration between generations, teams can leverage diverse problem-solving techniques and arrive at optimal outcomes.

Experienced employees can mentor younger team members, sharing their expertise and guiding them through complex tasks. In turn, younger employees can introduce their mentors to new technologies and modern practices. This mutual exchange fosters a culture of continuous learning and growth.

A diverse age range can enhance team dynamics by encouraging respect and understanding between different generations. When team members recognise and appreciate each other’s strengths and experiences, they build stronger working relationships. This positive dynamic can lead to increased collaboration, higher morale, and a more cohesive team environment.

A multi-generational team can offer a broader perspective on market trends and customer needs. Different age groups might have unique insights into various market segments, leading to more comprehensive and effective marketing strategies. Understanding diverse customer preferences allows companies to tailor their offerings and improve customer satisfaction.

To maximise the benefits of a multi-generational team, it’s essential to address potential challenges and foster an inclusive environment. Open communication must be encouraged, I have always been called “pragmatic” as I call a spade a spade however there must be opportunities for team members to share their ideas and feedback, no matter how bizarre they may seem to me, or my ideas may seem to them. Open dialogue helps to address misunderstandings and build mutual respect.

The power of multi-generational teams lies in their ability to combine experience with innovation. By embracing the strengths of each generation, organizations can drive creativity, enhance problem-solving, and achieve sustainable growth. As we continue to navigate an ever-evolving business landscape, let’s harness the collective wisdom of our diverse teams and bridge the gap between experience and innovation. The future belongs to those who value and integrate the diverse perspectives of their workforce.

Much Love,

Margaret Hirsch

In Guest Blog Tags Margaret Hirsch, People Management
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CELEBRATING 10 YEARS


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Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964 Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi

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