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How Multigenerational Teams Drive Growth

October 6, 2024 Melanie Hawken

by Margaret Hirsch

My boss is 27, why is that so strange? Mostly because I am 74 and have been my own boss for the past 45 years.  What made me do this, the law!  I qualified as a Realtor in Florida but the law states that you have to work for a broker for two years before you can start your own business. I thought I would battle to get a job but to my surprise I have been offered over 250 jobs! That was really amazing. I didn’t even have to go for the interview, I would have the job if I wanted it. After sifting through most of the offers, I narrowed it down to 3, the biggest company in the USA, a boutique smaller company and then a brand-new company run by a 27 year old. 

I weighed up the pros and cons and decided that at the biggest company I would just be a number, at the boutique company I would be well trained, but it would be slow, so I opted for the new dynamic company, and I still believe it was the best choice.  Needless to say my boss had neither the time nor the inclination to train me but having recently completed my MBA I knew how to train myself, and for once in my life I had the time, also he was not going to pressurise me into producing the goods immediately, he understood the market and how difficult the first few months would be, having just been there himself. 

However, as a trained athlete, he had trained to be an Olympic swimmer, played soccer all his life and had a short term with an American football team, he had a strength and resilience that I had never encountered before.  In addition to this his parents had ensured that he was really well brought up and had respect for his elders, which is uncommon in the new generation.  He knew that he would benefit from my experience and expertise whilst I would benefit from his speed and knowledge of everything digital!

I do believe that in today’s dynamic work environment, one of the most valuable assets a company can have is a multi-generational team. In some companies there up to five different generations working side by side and these organisations have a unique opportunity to blend diverse perspectives and experiences. This powerful mix can drive creativity, innovation, and growth in ways that homogenous teams often cannot.

A multi-generational workforce includes a range of age groups, from Millennials and Gen Z to Baby Boomers and Generation X. Each generation brings its own set of skills, experiences, and viewpoints, creating a rich tapestry of knowledge and ideas.

Here’s why embracing this diversity is crucial for modern businesses:

The younger generation know that experienced team members bring a wealth of knowledge and industry insights. Their historical perspective can provide valuable context for decision-making and strategic planning. Meanwhile, younger employees often come with fresh, innovative ideas and are more attuned to emerging trends and technologies. Combining these perspectives can lead to innovative solutions and more well-rounded strategies.

Different generations approach problems from various angles. Older employees might rely on tried-and-true methods, while younger staff may experiment with new approaches. This blend of problem-solving styles can lead to more creative and effective solutions. By encouraging collaboration between generations, teams can leverage diverse problem-solving techniques and arrive at optimal outcomes.

Experienced employees can mentor younger team members, sharing their expertise and guiding them through complex tasks. In turn, younger employees can introduce their mentors to new technologies and modern practices. This mutual exchange fosters a culture of continuous learning and growth.

A diverse age range can enhance team dynamics by encouraging respect and understanding between different generations. When team members recognise and appreciate each other’s strengths and experiences, they build stronger working relationships. This positive dynamic can lead to increased collaboration, higher morale, and a more cohesive team environment.

A multi-generational team can offer a broader perspective on market trends and customer needs. Different age groups might have unique insights into various market segments, leading to more comprehensive and effective marketing strategies. Understanding diverse customer preferences allows companies to tailor their offerings and improve customer satisfaction.

To maximise the benefits of a multi-generational team, it’s essential to address potential challenges and foster an inclusive environment. Open communication must be encouraged, I have always been called “pragmatic” as I call a spade a spade however there must be opportunities for team members to share their ideas and feedback, no matter how bizarre they may seem to me, or my ideas may seem to them. Open dialogue helps to address misunderstandings and build mutual respect.

The power of multi-generational teams lies in their ability to combine experience with innovation. By embracing the strengths of each generation, organizations can drive creativity, enhance problem-solving, and achieve sustainable growth. As we continue to navigate an ever-evolving business landscape, let’s harness the collective wisdom of our diverse teams and bridge the gap between experience and innovation. The future belongs to those who value and integrate the diverse perspectives of their workforce.

Much Love,

Margaret Hirsch

In Guest Blog Tags Margaret Hirsch, People Management
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


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Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

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Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

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