Book review
Helen McGuire, entrepreneur and author of The Female Founder Formula: A Real-Life Roadmap to Nailing Entrepreneurship, believes that most women start businesses motivated by passion or purpose. She says they are driven to tackle the bigger issues or to provide a better way of life for themselves and their families. However, as most business books are written by men – they don’t take purpose or lifestyle into account. Having been successful as an entrepreneur while raising a young family over the last decade, Helen wanted to write the book she wished she'd had when she started out as a female founder with babies, a busy family life, and just an idea.
Read more