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Wiem Ben-Mahmoud, a change-making Tunisian EdTech entrepreneur

February 9, 2025 Melanie Hawken

Wiem Ben-Mahmoud

Lioness Weekender cover Story

KidzRise, a business harnessing the power of AI combined with personalized learning to uncover and nurture each child’s unique talents

Wiem Ben-Mahmoud is the CEO and Founder of AI-powered Child Talent Detection platform, KidzRise, in Tunisia. She holds a Global MBA in Impact Entrepreneurship and a Master's Degree in Digital Management and Information Systems. Wiem began her career at Vermeg where she led international negotiations with Central Banks across Europe and Asia in the digital financial sector. Driven by her vision to impact children's lives, she left her stable career to launch KidzRise in 2023. Recognized as Most Promising Entrepreneur of 2024 by AfricArena, her EdTech startup has gained validation from MIT and MIT Solve in the USA , making a significant impact in Africa and beyond. The company has created jobs for 10 people to date.

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In Cover Story Tags Tunisia, EdTech, Edupreneur
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Marwa Soudi, an EdTech pioneer empowering people through technology

January 26, 2025 Melanie Hawken

Marwa Soudi

Lioness Weekender Cover Story

Ideasgym, a multifaceted business dedicated to fostering innovation and STEM (Science, Technology, Engineering, and Mathematics) education in Egypt

Marwa Soudi is the co-founder of IdeasGym, leading initiatives to enhance STEM education across Egypt. She is a dedicated researcher and social entrepreneur with over 15 years of experience in the EdTech industry. Currently a doctoral student at Tallinn University, she specializes in Digital Transformation and Responsible AI, focusing on creating tools to help SMEs comply with international AI standards. Marwa is passionate about empowering women in technology and has received numerous awards for her contributions, including the InspiringFifty Africa, IEEE Entrepreneurship Impact Award, Women in Business Innovation Award, "ICT for Women" award and the Tony Elumelu grant for entrepreneurship in Africa. She actively engages in various professional organizations, promoting ethical AI practices and fostering innovation in education. Her business was launched in 2011.

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In Cover Story Tags Egypt, EdTech, Technology, Edupreneur
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CELEBRATING 10 YEARS

LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Margaux Wong Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found
Image of the Day / Nokware Skincare Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Marabou Essentials African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f
Image of the Day / Oryx Desert Salt Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing
Image of the Day / Reform Studio Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing
Image of the Day /Femi Handbags Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq
Image of the Day / Melvins Teas Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f
Image of the Day / Afropian Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / Margaux Wong Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found Image of the Day / Nokware Skincare Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Marabou Essentials African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f Image of the Day / Oryx Desert Salt Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing Image of the Day / Reform Studio Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing Image of the Day /Femi Handbags Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq Image of the Day / Melvins Teas Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs

LIONESS DATA & INSIGHTS

LIONESS PLAYBOOKS
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LIONESS BOOK REVIEWS

Featured
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan

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