the pride of Africa's women entrepreneurs
by Lionesses of Africa Operations Department
Written on a Thursday when the weight of the week of putting out fires and being dragged into the weeds of a mass of issues, has built up on our shoulders (and neck, oh those tight neck muscles!), is not lessened by the realisation that the weekend that seems so close will just bring 48 hours of catch-up rather than deep and fulfilling sleep.
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Lucricia Malunga, co-founder and ceo, J Brew Solutions (South Africa)
Startup Story
From a young age, Lucricia Malunga, the co-founder and ceo at J Brew Solutions in South Africa, has been passionate about transforming lives and building a business empire. Today, she is driven by a profound desire to create meaningful change and build a lasting business legacy. At just 16, she set out on a mission to establish a diverse portfolio of businesses that not only thrive across various industries but also make a positive impact on communities.
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Diana Dwamena, founder and CEO, Mahiri-Telehealth Limited (Ghana/UK)
Startup Story
Diana Dwamena is the founder and CEO of Mahiri-Telehealth Limited, a telehealth and digital transformation company founded in 2014, employing 11 people, and headquartered in the UK. She was an original board member of the Healthcare Federation of Ghana (2017 – 2022) and part of the Telehealth Stakeholder Group setup by Ghana Health Services (GHS) in 2015. Diana is a trailblazing strategist and tech-savvy innovator who has been shaping the digital transformation landscape for over two decades. With her impressive track record of pioneering impactful technology solutions. In August 2023, Diana was featured in a Lionesses of Africa’ Startup Story for another of her companies in the digital learning and EdTech space, The Learning Nuggets Company Limited.
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Genet Kebede
Lioness Weekender Cover Story
Paradise Fashion, a business celebrating Ethiopia’s proud hand-woven textile heritage and creating sustainable employment for local craftspeople
Genet Kebede, founder of Paradise Fashion, was born and raised in Addis Ababa, Ethiopia. From a young age, she loved fashion and the rich Ethiopian textiles she found in her own culture, yet she appreciated the inspiration coming from other countries and specifically the rich design heritage of Italy. In pursuit of her dreams, she took the opportunity to study fashion design and garment construction in Italy and then Argentina. However, Genet always knew she would return to her home. Living through the significant political disruptions that led to near famine for much of Ethiopia during her childhood, she believed she had an opportunity to contribute to her country. She wanted to help the many people, particularly women, she saw in difficult circumstances in her city. She also wanted to share the beauty of her country’s rich weaving traditions with the world.
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by Daphney Klopper
In Africa, women’s unpaid labour is a powerful yet often overlooked force driving the economy. This essential work includes caregiving, household chores, and community support. The ILO (International Labour Organisation) and one.org Africa estimates Women’s unpaid work to be at 10% -39% of a countries GDP. To put this into perspective, this contribution is more than three times that of the South African agricultural sector (2.83%) and rivals the industrial sector (24.68%) Stats SA 2023.
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by Bella Ikeme
In the fast-paced business world, where strategies evolve and markets transform, the significance of brand marketing cannot be overstated. A recent study by the Marketing Science Institute underlines the profound impact of effective marketing governance on overall business performance, emphasising the strategic importance of the board's oversight on marketing matters. The study revealed that boards with at least one marketing-experienced director witnessed a three-percentage point increase in total shareholder return. Their "outside-in" perspective complements the internal operational focus of typical board members. The invaluable "been there, done that" perspective these directors offer on rebranding initiatives, strategic partnerships, and customer insights adds a layer of depth to board discussions.
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by Thembe Khumalo
When Apple launched its legendary "Think Different" campaign, it didn’t just promote a product—it showcased a mindset that has defined the company’s success for decades. This campaign, with its bold celebration of creativity and innovation, exemplifies the power of innovative thinking and how being willing to step outside the box can result in high-value ideas. By daring to think differently, Apple not only redefined its brand but also set the stage for transformative growth that would shape the tech industry for years to come.
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by Vuyelwa Gxakushe
Budgeting is the backbone of any successful marketing campaign. It’s not just about allocating funds—it’s about ensuring those funds are used effectively to achieve your goals. As a marketing manager, I’ve walked that tightrope between over-budgeting and under-budgeting more times than I care to admit. Both extremes come with their own headaches, and getting the balance right is crucial to not only hitting your campaign targets but also ensuring the long-term success of your business.
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Ruthann Bowen
Book Review
Entrepreneur Ruthann Bowen, author of the insightful and highly practical book, The Female Entrepreneur's Guide to Creating Your Own Website In A Weekend, believes that the quality of your website represents the quality of your business. She brings her extensive knowledge and expertise to the table to show other women entrepreneurs how to transform their websites from DIY Disaster to Design Diva in just a weekend!
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Zaza Letsholo, founder, ABM Farming Dreams (South Africa)
Startup Story
Zaza Letsholo is the founder of ABM Farming Dreams in South Africa. She is a passionate farmer and community builder specializing in livestock and dry bean production. Inspired by her late father, a dedicated farmer, Zaza grew up on a farm where she learned the values of hard work and resilience. In addition to her farming endeavours, she runs a safe haven for vulnerable individuals, including orphans. With over 12 years of experience in car sales, Zaza is also an award-winning top performer in her field. Her commitment to agriculture and community welfare reflects her desire to make a meaningful impact in her community.
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Yolanda Isabel Langa, founder, Yo-Ecológico (Mozambique)
Startup Story
Born and raised in Maputo, Mozambique, Yolanda Isabel Langa is the founder of Yo-Ecológico, an eco-business that innovates with “seed paper,” a recycled product that includes seeds from flowers, spices, and vegetables. Her company offers eco-friendly products such as gifts and invitations, and is expanding with personalized planners, sustainable keychains made from seed paper with rings, and chains made from recycled plastic bottles. Yolanda combines her entrepreneurial experience with a passion for sustainability to make a meaningful difference in the world. Yolanda is about to graduate from Eduardo Mondlane University with a degree in Public Administration. In addition to her academic career, Yolanda is also an active volunteer at an NGO focused on education, health, and the environment.
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Titi Adewusi
Lioness Weekender Cover Story
9ijakids, an affordable online learning tool that provides African children with access to high-quality educational content
Titi Adewusi is one of the co-founders of 9ijakids, an affordable online learning tool that provides children access to high-quality educational content through fun and engaging online games. Titi is an Engineer by training and a Management Consultant by experience, having worked with one of the Big 4 for over a decade before starting 9ijakids with two of her sisters. 9ijakids, which launched in 2918, has received several awards, both local and international. The business has created jobs for 24 people. Titi is also one of the conveners of Africa’s largest STEM gathering for children to spark a love for science, technology, engineering and mathematics (STEM) in children aged 7-15 years through career talks, experiential STEAM activities, and games, which has taken place in Nigeria, Ghana, Rwanda and Zambia
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Olivia Ansell
Book Review
Olivia Ansell, the author of Starved For Success: Powerful Lessons On Resilience And Resourcefulness From An International Entrepreneur, has been a successful entrepreneur since she was 10 years old, an age where unexpected tragedy sparked her unparalleled story of survival and success. As a young girl forced out onto the streets of Uganda, a side effect of an unforgiving African family structure, Olivia had to learn nearly overnight what it would take to thrive in a place that seemed to have the odds stacked high against her. But her incredible ability to recognize the significance of whatever little she had and use it to her advantage has since helped Olivia become the resourceful business owner she is today, starting multiple businesses in the U.S. and abroad that have collectively grossed millions of dollars in revenue.
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Dentaa Amoateng MBE, President and Founder, Grow Unite, Build, Africa (GUBA) Enterprise (Ghana/UK)
Startup Story
Dentaa Amoateng MBE is the President and Founder of the Grow Unite, Build, Africa (GUBA) Enterprise, a social enterprise organisation dedicated to the advancement of diaspora Africans and Africans through various socio –economic programs and initiatives. She is a multi-hyphenate with years of experience in the acquisition of funding, deal brokering, lobbying and facilitating Diaspora development. Dentaa is the current Liaison Executive Officer for the Greenwich-Tema Meridian Link, working to secure trading and business networks between both cities. She started the business in 2009 and today it has 20 employees.
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Sheillah Siima, creative head and founder, Sheillah Publications (Tanzania)
Startup Story
Sheillah Siima is the creative head and founder of Sheillah Publications located in Dar es Salaam, Tanzania. She is also a self-publisher, author, and is professionally an editor for print media. Her company publishes a range of resources, tools, and journals to help businesses and individuals manage their lives more effectively.
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Ana Alecia Lyman
Lioness Weekender Cover Story
Bio Óleos de Miombo and Grupo Trichilia, a natural skin and hair care business celebrating Mozambique's indigenous oilseed species.
Ana Alecia Lyman, born in California and residing in Mozambique since 2005, has more than 15 years of experience as a businesswoman and consultant in the natural products sector. She is the founder and director of Bio Óleos de Miombo, a natural skin and hair care products company, providing high-quality products that highlight Mozambique's indigenous oilseed species to the national market. As a member of PhytoTrade Africa, the Natural Products Business Association of Southern Africa, she served as Vice President from 2015 to 2018, supporting the implementation of advocacy programs and initiatives in Mozambique and the region. Graduated in Public Policy from Brown University (USA), she currently works with the National Directorate of the Environment as a consultant, supporting the review of Decree 19/2007, the Regulation on Access and Sharing of Benefits derived from the use of Genetic Resources and associated Traditional Knowledge, in collaboration with a multi-sectoral technical team.
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by Lionesses of Africa Operations Department
Our bedtime reading this week has been the UN’s school report on the SDGs 2024 (here). To call it a school report, of course, is a little generous, because the UN is reviewing its own efforts to galvanise the world behind the SDGs and deliver results, certainly not written by a stern third party.
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by Bella Ikeme
A few days ago, I read an article by Ery Dimitrantzou of Cority titled “What’s the difference: ESG vs Sustainability vs CSR”. I agree with her views on the matter but because we ESG In Action Africa get that question a lot, I have decided to use a case study to help drive home the points she made:
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by Thabisile Mabele
Navigating the marketing landscape as a young 23-year-old has been an exciting, challenging, and enriching experience. From my early days of exploring the marketing field to where I am now, I’ve come to realize that growth in this industry is not just about climbing the career ladder but also about personal development, learning, and embracing new opportunities.
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by Gemiene Mueni
Passion is like a spark; it lights a fire that spreads. It's pure energy, the kind that comes straight from the heart. Leading a team for the first time can be a wild ride with no safety net—just you, your instincts, and a bit of excitement mixed with a dash of "What did I just sign up for?" My journey in leadership has often felt overwhelming, like stepping into a role far too big for me. It became clear that I needed to engage in some deep personal work to navigate these challenges.
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