Book Review
In Buyer First: Grow Your Business with Collaborative Selling, author Carole Mahoney, who once struggled to pay bills and is now a top sales coach and influencer, says the reason so many of us are bad at selling is, well, we think selling is bad. She believes that winning new customers is the number one challenge 80 percent of entrepreneurs face, and a big reason half of small businesses fail within five years. Carole says it’s time to forget everything you think you know about selling.
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