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Lionesses of Africa

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the pride of Africa's women entrepreneurs

Lionesses of Africa

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Dr Hajira Mashego, a South African business founder making fitness and exercise more accessible

April 17, 2022 Melanie Hawken

Dr Hajira Mashego, founder, Fitness Junction (South Africa)

Startup Story

Dr Hajira Mashego is the founder of Fitness Junction in South Africa. She is a qualified sport physiotherapist who studied further to complete a Master’s Degree in Public Health (with a focus on fitness) and a PHD in Human Movement Science (also focusing on fitness). She has vast experience in sport physiotherapy, exercise science and sport management and has served a combined 26 years in the health, wellness and sports sectors. Hajira resigned from a senior management government position, took her pension contributions and established Fitness Junction, a gym company in February 2018. The company has been bootstrapped and has grown organically, now employing 14 people. Fitness Junction is a provider of commercial, corporate and home gyms.

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In Startup Story Tags South Africa, Health & Wellbeing, Business Services
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Abira Mahumane, a Mozambican entrepreneur with a niche business focused on invitations and gifting

April 17, 2022 Melanie Hawken

Abira Isabel Mahumane, founder, Bibi Invites e Flores (Mozambique)

Startup Story

Abira Isabel Mahumane, graduated in Financial and Insurance Management and is an entrepreneur and founder of the brand Bibi Invites e Flores in Mozambique. She started her business in 2019, a company specializing in invitations and gifts for various occasions, which operates in e-commerce. She has always been passionate about art and decided to turn this art into work. She now has three employees who carry out various tasks with great passion for its growth.

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In Startup Story Tags Business Services, Mozambique
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Erica Paiva, a Mozambican woman entrepreneur building a strong personal media brand

April 10, 2022 Melanie Hawken

Erica Paiva

Startup Story

Erica Paiva is a creative woman entrepreneur from Mozambique who decided to use her own unique skills as a tv host, writer, actress, master of ceremony, and event planner to create a niche, personal brand in the marketplace. Erica’s brand has been in the market for 7 years, but she has been working for a total of 15 years.

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In Startup Story Tags Mozambique, Media PR & Communications
Comment

Eliana Silva, a Mozambican communications specialist with a passion for storytelling

April 10, 2022 Melanie Hawken

Eliana Silva, founder, Marcas Por Escrever (Mozambique)

Startup Story

Eliana Silva is the founder of Marcas Por Escrever in Mozambique, an online publication focused on Lusophone communication, marketing, entrepreneurship and social responsibility. She is a communication specialist with a career spanning more than a decade working in journalism, public relations, and advertising. Her professional experience is currently focused on advertising, brand activation and strategic communication. Eliana began her career in the Portuguese media industry, at Revista Máxima in 2009, and then migrated to the world of public relations. Over the years, Silva has always been interested in storytelling and has developed her media tools by working with video, writing and photography. In Mozambique since 2014, Eliana completed a degree in Journalism in Lisbon, and after a postgraduate degree in the same city in Digital Marketing, she attended courses in London and São Paulo.

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In Startup Story Tags Mozambique, Online Service
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Kemi Olawoye, a Nigerian entrepreneur building a fast-growing parenting community 

April 3, 2022 Melanie Hawken

Kemi Olawoye, ceo & co-founder, Babymigo (Nigeria)

Startup Story

Kemi Olawoye is the ceo & co-founder of Babymigo, Nigeria's largest pregnancy and parenting community. She is a veteran entrepreneur and an award-winning business leader. Kemi's business focuses of building an easily accessible online community for mums to gain information and bridge the communication gap on maternal health in Africa. She founded the business in 2018 and has over 150,000 members across Africa. The business employs 12 people.

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In Startup Story Tags Nigeria, Community & Social Networks
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Aurora Matavel, an award-winning Mozambican entrepreneur building a successful eco-cleaning business

April 3, 2022 Melanie Hawken

Aurora Matavel, founder and CEO, SCS, Lda (Mozambique)

Startup Story

Aurora Matavel is Founder and CEO of SCS, Lda (Mozambique). She is an experienced and award-winning entrepreneur. The business of SCS, Lda is focused on providing ecological cleaning services and integrated pest control that preserve the environment. She founded the business 2 years ago and now employs 5 people, many of them women from the Local Community. She has 5 years of experience in business and as customer service with one of the main banks in the country.

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In Startup Story Tags Mozambique, Business Services, Eco-preneur, Green Business
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Jessica Lairs, a Mozambican event planner creating memorable customer occasions 

March 27, 2022 Melanie Hawken

Jessica Lairs, founder, D'Lairs Encantos E.I (Mozambique)

Startup Story

Jessica Lairs is the founder of D'Lairs Encantos E.I, an event planning and decoration company in Mozambique. She started her entrepreneurship journey in 2019 with a combination of passion and good leadership skills. Today she has six permanent employees and six employees for occasional events. Her team is composed of men and women aged from 21 to 57 years of age. She brings to her entrepreneurial journey 9 years of experience in the job market as a trader and manager and has always worked with women in different areas.

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In Startup Story Tags Mozambique, Event Management
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Gracia Bampile, a South African entrepreneur taking African fashion to the world 

March 27, 2022 Melanie Hawken

Startup Story

Gracia Bampile is the founder of fashion brand, Haute Afrika based in South Africa. The company has built a reputation for creating clothes for every occasion and every kind of person, inspired by traditional fabrics that are authentically African.

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In Startup Story Tags South Africa, Fashion
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Lutea Magaia, a Mozambican entrepreneur contributing to environmental education and the green ecosystem 

March 13, 2022 Melanie Hawken

Startup Story

Lutea Magaia Alberto, an Environmental and Agribusiness professional, is the founder and manager of Mentes Sustentáveis (Sustainable Minds) in Mozambique. She has a degree in Agronomic Engineering, from Eduardo Mondlane University in Mozambique and more than 7 years of experience as an Environmentalist dedicating herself to areas such as Environmental Education, Waste Management and Ecosystem Recovery. She founded Mentes Sustentáveis in 2019 and has over the years been a pioneer in raising awareness of Mozambique’s environmental problems and bringing practical, ecological and sustainable solutions. Since then she has been dedicated to the development of eco-business models, development of eco-friendly products and carrying out environmental education activities, contributing to the green ecosystem in Mozambique.

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In Startup Story Tags Mozambique, Environment, Education
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Rachel Kobo, a South African natural hair care brand builder 

March 13, 2022 Melanie Hawken

Startup Story

Rachel Kobo, founder of The Fro Avenue in South Africa, is a devoted natural hair care lover. With a background in Electrical and Electronic Engineering, her brand, The Fro Avenue, was born from her love for and interest in natural hair care. This led her to start up her business in 2020 which is aimed at natural hair care education and product manufacturing. She truly enjoys learning and sharing her knowledge base about natural hair with fellow naturalists and anyone starting out on their natural hair journey. Her aim is to promote a community that embraces their natural hair while learning to understand and love it for the beauty it is.

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In Startup Story Tags South Africa, Beauty & Wellness, Haircare
Comment

Brigette Mashile, a South African fashion entrepreneur creating custom designs for discerning clients 

March 4, 2022 Melanie Hawken

Brigette Mashile, founder, Roka Roko (South Africa)

Startup Story

Many people dream of wearing clothes that are unique to them, designed to reflect their tastes and personalities. Brigette Mashile, founder of Roka Roko is a South African fashion design entrepreneur who understands how to take a client idea for an outfit and turn it into a wonderful reality.

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In Startup Story Tags South Africa, Fashion
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Pendo Galukande, a Ugandan social entrepreneur creating opportunities through premium gifting

March 4, 2022 Melanie Hawken

Pendo Galukande, Co-founder, Dis N Dat (Uganda)

Startup Story

Pendo Galukande is one of the original three co-founders of Dis N Dat (Uganda) Ltd and the current Managing Director. She has been featured several times on National Television and print media as a positive example of a social entrepreneur. Her social enterprise having started out creating hand crafted greeting cards, and now has expanded into providing the youth access to skills and employment through the provision of premium gift services. Dis N Dat was launched in 2007 and employs 2 full time people, 4 consultants, and provides about 25 placements for part-time positions for youth annually. Pendo has a track record in Health Management having been the first manager of the leading private hospital in Uganda. She also managed a pharmacy in a rural hospital and oversaw refugee programs in rural Uganda.

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In Startup Story Tags Uganda, Social Entrepreneur, Artisan Enterprise
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Anna Karina de Sousa, a Mozambican entrepreneur passionate about aesthetics and beauty

February 27, 2022 Melanie Hawken

Anna Karina de Sousa, founder, Executive Nails (Mozambique)

Startup Story

Anna Karina de Sousa is the founder of Executive Nails in Mozambique, a business she launched specializing in ​​aesthetics and beauty in 2019. Her business is dedicated to the treatment of hands and feet, with a range of specialist treatments on offer to customers. Executive Nails is highly differentiated with Anna creating and bringing to the Mozambican market a premium space with investment in the refinement, dedication and implementation of unique details such as gourmet catering, excellent service, investment in staff training, and official distribution of the Andreia Professional brand in the country.

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In Startup Story Tags Mompreneur, Beauty & Wellness
Comment

Michelle Geere, a South African entrepreneur empowering SMEs through online advertising

February 27, 2022 Melanie Hawken

Michelle Geere, founder and CEO, Adbot (South Africa)

Startup Story

Michelle Geere is the founder and CEO of Adbot. Adbot empowers all small and medium size business in Africa to successfully advertise online. After 15 years of digital advertising experience working for award winning agencies, as well as managing multiple small businesses, Michelle decided to use her expertise to start Adbot. Her experience in digital advertising coupled with the understanding of small business owner's challenges gives her a unique insight to digital solutions for SMEs.

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In Startup Story Tags South Africa, Digital Marketing
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Tatenda Rungisa, a Zimbabwean entrepreneur with a passion for catering and event management 

February 20, 2022 Melanie Hawken

Tatenda Rungisa, co-founder, Twin Connect Solutions (Zimbabwe)

Startup Story

Twin Connect Solutions, founded by entrepreneur Tatenda Rungisa and her sister Tafadzwa, is a catering and event management business in Zimbabwe, specializing in creating special celebration cakes and event memories for clients. They are also involved in charity work, motivational speaking, blogging and mentorship programs.

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In Startup Story Tags Zimbabwe, Event Management
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Anja van Beek, a South African coaching professional helping people and business leaders to achieve their ambitions

February 20, 2022 Melanie Hawken

Anja van Beek, founder, Anja van Beek Consulting & Coaching

Startup Story

Having an agile mindset in business and life is one of the keys to success, something that specialist business coach, Anja van Beek, founder of the Consulting & Coaching business that carries her name, knows all about. She has built a business that helps both individuals and companies to achieve their ambitions and fulfill their potential, helping them to lead fulfilled lives and make an impact.

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In Startup Story Tags South Africa, Consulting Services
Comment

Sofia Maquile, an entrepreneur and digital influencer in Mozambique building an AV production company

February 13, 2022 Melanie Hawken

Sofia Maquile, founder & CEO, Smaqs (Mozambique)

Startup Story

Sofia Maquile is the founder and CEO of Smaqs in Mozambique. She is a young entrepreneur and Digital Influencer. Sofia's business is focused on making high quality digital pictures and videos for the international and pan-African market. She founded the business in 2017 and now employs and trains over 10 interns, 70% of them being from local communities. She has over 10 years of social media experience as a manager and influencer. Sofia strives for growth and motivates the young people to follow her path.

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In Startup Story Tags Mozambique, Media PR & Communications, Digital Marketing
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Princess Adeyinka Tekenah, a Nigerian coffee entrepreneur building an indigenous coffee brand 

February 13, 2022 Melanie Hawken

Startup Story

Princess Adeyinka Tekenah is a Mom and Coffee Entrepreneur, and the founder of an indigenous Nigerian coffee brand and company, Happy Coffee. She is a pacesetter in the Nigerian Coffee Industry. She remains an integral member of the nation building process and enjoys travelling. She also believes that Human Relationships are crucial to the overall optimization of our human experience and existence.

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In Startup Story Tags Nigeria, Food & Drink, Coffee
Comment

Meghan McCormick, a fintech entrepreneur in Ghana equipping entrepreneurs to make data-driven decisions

February 6, 2022 Melanie Hawken

Meghan McCormick, co-founder & ceo of OZÉ (Ghana)

Startup Story

Currently, Meghan is the Co-founder & ceo of OZÉ, a fintech company in Ghana that equips African entrepreneurs to make data-driven decisions to both improve their business performance and access capital. Meghan McCormick started her work as a Community Economic Development Volunteer in the Peace Corps in Guinea. During her service, she founded Guinea’s first business accelerator, Dare to Innovate, and scaled it to be French-speaking Africa’s most active small business accelerator. Meghan previously worked as an Innovation Strategist at Monitor Deloitte. She has an MBA from MIT and an MPA from the Harvard Kennedy School.

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In Startup Story Tags Ghana, Apps, Technology, Fintech
Comment

Claudia Folgore-McLellan, a South African creative entrepreneur helping brands connect with audiences

February 6, 2022 Melanie Hawken

Claudia Folgore-McLellan, founder, Visual 8 Creative (South Africa)

Startup Story

Visual 8 Creative, founded by Claudia Folgore-McLellan, is a graphic design and digital media studio based in Johannesburg South Africa. The business helps companies, entrepreneurs, as well as established brands, to communicate effectively with their respective target audience. We offer a thorough understanding of branding, print media creative following through into digital media.

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In Startup Story Tags South Africa, Media PR & Communications
Comment
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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