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Abira Mahumane, a Mozambican entrepreneur with a niche business focused on invitations and gifting

April 17, 2022 Melanie Hawken

Abira Isabel Mahumane, founder, Bibi Invites e Flores (Mozambique)

Startup Story

Abira Isabel Mahumane, graduated in Financial and Insurance Management and is an entrepreneur and founder of the brand Bibi Invites e Flores in Mozambique. She started her business in 2019, a company specializing in invitations and gifts for various occasions, which operates in e-commerce. She has always been passionate about art and decided to turn this art into work. She now has three employees who carry out various tasks with great passion for its growth.



Abira Isabel Mahumane, formada em Gestão Financeira e de Seguros, empreendedora e fundadora da marca Bibi Convites e Flores. Ela iniciou o seu negócio em 2019, uma empresa especializada em convites e brindes para diversas ocasiões, que actua no comércio eletrónico. Sempre foi apaixonada pela arte e decidiu transformar essa arte em trabalho, conta agora com 3 colaboradoras, que desenvolvem diversas tarefas com muita paixão para o crescimento da mesma.

LoA spoke to Abira this month to find out more…

“I have always been passionate about art and decided to turn that passion into a business.”

“Sempre foi apaixonada em arte e decidiu transformar essa paixão em negócio.”

What does your company do?

Bibi Invites and Flowers offers several types of invitations and other related products such as:

• Simple invitations

• Rustic invitations

• Classic invitations

• Birthday invitations

• Gifts

• Table markers

• Plaques and

• Bouquets and floral arrangements

A Bibi Convites e Flores oferece diversos modelos de convites e outros tais como:
• Convites simples;
• Convites rústicos;
• Convites clássicos ;
• Convites de aniversário;
• Brindes;
• Marcadores de mesa;
• Plaquinhas e;
• Buquês e arranjos florais.

What inspired you to start your company?

I have always been passionate about art and decided to turn that passion into a business. For my creations, I am inspired by Pinterest and the ideas that clients present according to the theme of their event.

Sempre foi apaixonada em arte e decidiu transformar essa paixão em negócio.
Para as suas criações, inspira-se no pinterest e nas ideias que os clientes vão apresentando de acordo com o tema do seu evento.

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Our services become special because everything is done with love and we always try to offer different services which are very classic and different from those provided in the Mozambican market.

Os nossos serviços tornam-se especiais porque é tudo feito com amor e procuramos sempre oferecer serviços diferentes com ênfase no convite de vidro acrílico que é muito clássico e diferente dos que são fornecidos no mercado moçambicano.

Why should anyone use your service or product?

Our services become special because everything is done with love and we always try to offer different services with an emphasis on acrylic glass invitations, which are very classic and different from those provided in the Mozambican market.

Os nossos serviços tornam-se especiais porque é tudo feito com amor e procuramos sempre oferecer serviços diferentes com ênfase no convite de vidro acrílico que é muito clássico e diferente dos que são fornecidos no mercado moçambicano.

Tell us a little about your team

We have three employees, one of which manages the brand and the other two produce the products. They are very hardworking and focused on a single objective, which is customer satisfaction.

Conta com 3 colaboradoras, onde uma é que faz a gestão da imagem e as outras duas a produção dos produtos. Elas são muito esforçadas e focadas por um único objetivo que é a satisfação dos clientes.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I graduated in Financial and Insurance Management and decided to embrace the area of ​​entrepreneurship due to lack of employment. But now I have found myself and I already look at the business as an income generator, job generator, and it is growing every day, to being recognized in the market. We started in a very small way where only one or two orders were made a year. But we invested more in social networks and created new models, and we promoted the acrylic glass invitations when they were created. The demand increased mainly for the same models and already we received many orders per month. Amid the pandemic in 2021, demand increased to 100% where we received 5/6 orders per day. As a result, we felt the need to hire three employees and create partnerships with a printing company, delivery and material suppliers for work. Over time we have innovated our models with love and dedication to better serve our customers. We work with clients from all provinces and as it is the first contact that guests will have at a party, it must always be something very well done and to a high level.

Formei-me em Gestão Financeira e de seguros e decidi abraçar a área do empreendedorismo por falta de emprego, mas agora eu me encontrei e já olho para o negócio como um gerador de renda, gerador de emprego e que está a cada dia a crescer e a ser reconhecida no mercado. Começamos de uma forma muito pequena onde só fazia-se uma ou duas encomendas por ano, fomos investindo mais nas redes sociais e criando novos modelos e demos destaque quando criou-se o convite de vidro acrílico, a procura aumentou principalmente pelo mesmo modelo e já recebíamos por mês, e em meio a pandemia em 2021 a procura aumentou a 100% onde já recebíamos 5/6 encomendas por dia. E para tal sentimos a necessidade de contratar 3 colaboradoras e criar parcerias com uma empresa gráfica, de delivery e fornecedores de material para o trabalho. E com o tempo temos inovado nos nossos modelos com amor e dedicação para melhor servir os nossos clientes. Trabalhamos com clientes de todas as províncias e por ser o primeiro contacto que os convidados terão de uma festa, tem que ser sempre algo muito bem feito e de alto nível.

What are your future plans and aspirations for your company?

The company aims to open a physical store with a wide range of services that can bring to the Mozambican market quality service that is differentiated, specialized and aligned with the commitment to ensure and provide customers with the first impression of an event being of quality and of a high standard.

A empresa tem como objetivo abrir uma loja física com uma vasta gama de serviços que possa trazer ao mercado Moçambicano um serviço de qualidade, diferenciado, especializado e alinhado ao compromisso de zelar e proporcionar aos seus clientes a primeira impressão do seu evento sendo de qualidade e de alto padrão.

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“We connect people through our art and a lot of creativity, generating a unique expectation for those who receive our products to invite family and close friends to their events.”

“Conectamos pessoas através da nossa arte e muita criatividade, gerando uma expectativa única para quem recebe os nossos produtos, para convidar familiares e amigos próximos para os seus eventos.”

What gives you the most satisfaction being an entrepreneur?

We connect people through our art and a lot of creativity, generating a unique expectation for those who receive our products to invite family and close friends to their events. They are invitations developed in a unique and special way for each of them.

Conectamos pessoas através da nossa arte e muita criatividade, gerando uma expectativa única para quem recebe os nossos produtos, para convidar familiares e amigos próximos para os seus eventos. São convites desenvolvidos de maneira única e especial para cada um deles.

What's the biggest piece of advice you can give to other women looking to start-up?

My advice is to get the idea out of your mind and start, without looking at what society will think, because people still don't look at a business as a source of fixed income. We are all capable, we just have to trust ourselves. The important thing is to start.

O meu conselho é de tirar a ideia da mente e começar a agir sem olhar no que a sociedade vai pensar, porque as pessoas ainda não olham um negócio como fonte de renda fixa, então todos somos capazes só temos que confiar em nós mesmos o importante de tudo é começar.

Contact or follow Bibi Invites e Flores

FACEBOOK | INSTAGRAM | EMAIL bibiconvites3@gmail.com


Why LoA loves it…

Success in business depends so much on following your passion and turning that love for what you do into a viable endeavour. For Abira Mahumane, she has found her business passion in the niche environment of invitations, using her gift for art and design to create products that people love. She is a great example of how harnessing the creative or other talents that you possess is what creates a business that is unique to you and makes you stand out from the crowd. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Startup Story Tags Business Services, Mozambique
← Dr Hajira Mashego, a South African business founder making fitness and exercise more accessibleChilufya Mutale, building a Pan African Challenger Bank for SMEs →
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