Book review
The Future of Collaboration by Nicola Cooper is the definitive guide on how to do collaborations better in business, especially given that boundaries between workspaces are further faded by ‘at home’/remote working’ driven by COVID 19. The global and seismic catalyst for change has created opportunities for a new form of business and has further accelerated the trends of new methods of working. These shifts have opened our imaginations and the world with endless possibilities for cross-category, cross-brand, cross-country and cross-creative partnerships without even having to leave your country, home or office. Welcome to the future of collaboration.
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