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Become a Fashion Insider: A modern-day guide to launching and growing a fashion brand by Dessy Tsolova

December 24, 2021 Melanie Hawken

Dessy Tsolova

Book Review

Fashion business expert, mentor, coach, and the founder of Fashion Insiders & CoDo, Dessy Tsolova, says in her book Become a Fashion Insider, that every fashion entrepreneur wants to feel like they belong in the fashion industry. They have dreams of    their brand becoming a worldwide success. But how do they learn from fashion industry insiders? Dessy shares what fashion insiders know and do to grow successful brands and provides a roadmap to fashion business success.

Dessy Tsolova, says in her book Become a Fashion Insider, that launching and growing a fashion brand is a dream for many, but it is not as easy to do. One of the biggest challenges faced by creative entrepreneurs is not feeling like they are "in" on the secret to fashion success. Dessy has spent over twenty years in the luxury fashion industry working with top industry names, design teams and creative entrepreneurs to grow profitable fashion brands. Drawing on her diverse industry experience and her deep understanding of the inner workings of the fashion industry, she's created a practical roadmap to help you get started and succeed beyond your wildest dreams.

  • Learn the secret ten commandments fashion insiders know, but do not care to share;

  • Develop a deep understanding of how the fashion industry works;

  • Discover the mind shifts necessary to make, in order to feel like an insider;

  • And much, much more!

Become a Fashion Insider is packed with straightforward, honest, and practical advice that can be your wake-up call to the life you've always wanted. If you like easy reads that tell it to you straight, then you'll love this book.

Author quotes

There is no adventure more challenging or rewarding than going into the world of fashion business entrepreneurship. 

Starting your own fashion brand is a dream many have, but only a few manage to truly realize.

There is something truly valuable at the end awaiting those who work smart and think creatively. There is the exhilarating feeling of euphoria when you see your ideas turn into products.

Knowing that your dreams and visions can truly become reality - there is the sweet smell of success.

About the author

Dessy Tsolova is a fashion business expert, mentor, coach, and the founder of Fashion Insiders & Co, an educational platform that supports fashion entrepreneurs looking to build fashion brands and create sustainable, profitable businesses. Born and raised in Bulgaria, her family moved to live in the UK a few months before the Communist collapse in 1989. She completed her education in London and following a degree in Fashion Design and Business began her career, working for luxury fashion British brands. Over the years she has worked her way up from an assistant designer to managing the creative teams and overseeing the entire design idea to product delivery process. She was the founder of a fine jewellery brand Decï London as well as a co-founder of a fashion manufacturing online platform, that helped bring transparency into the fashion supply chain. Her mission is to teach and support creative entrepreneurs in navigating the fashion industry and building purpose-driven brands—without sacrificing their family, health, or sanity in the process. When she’s not mentoring and coaching, speaking, podcasting, or writing, Dessy can be found travelling and exploring new countries and cultures; discovering arts and crafts; meeting entrepreneurs and manufacturers. 

www.fashioninsiders.co


Why LoA loves it…

For so many talented and passionate women fashionpreneurs, the road to success in the fashion building business is a rocky one, fraught with challenges. For the inexperienced entrepreneur, it can be tough to break in and get a new fashion brand noticed. Dessy Tsolova is a fashion industry insider who knows the tricks of the trade, how to be seen, how to connect with buyers and customers alike and stand out from the crowd. This is a must-read book for any fashionpreneur with ambitions to make it big. — Melanie Hawken,. founder & ceo, Lionesses of Africa

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Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se

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