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Free Time: Lose the Busywork, Love Your Business by Jenny Blake

March 27, 2022 Melanie Hawken

Book Review

For entrepreneur Jenny Blake, author of the new book Free Time: Lose the Busywork, Love Your Business, she believes that ‘Time is not money. Time is life force.’ Jenny Blake, author of the award-winning book Pivot and co-creator of Google's acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. This book will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework.™


In her new book, Free Time: Lose the Busywork, Love Your Business, Jenny Blake asks, “Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company's profit and potential?” If the answer is yes to those questions, then this is definitely a book for you to read. Jenny believes that as an entrepreneur your time is far more precious than money. It is your presence, your memories, your quality of life. As a business owner, you are already paying a risk and pressure tax. For many, growth fueled by added stress is not worth the trade-off. You have an urge to simplify and streamline. Jenny’s book Free Time is not about working as little as possible. Nor is it about creating a lifestyle business purely for one's own gain. It is about creating a life-giving business energizing every single person who is a part of it, from the owner to team members, to clients and community. Free Time is about making small investments now to create greater optionality in the future.

A more joyful business is within reach. Imagine the following scenarios that could be yours if you rethink the way you think and approach your business building:

  • Traveling, going off the grid, or handling family emergencies without panicking that everything will fall apart while you are gone.

  • Working 10- to 20-hour weeks, delegating the rest to a part-time remote team.

  • Answering questions with relief, knowing you don't have to "own" the next steps.

  • Empowering your Delightfully Tiny Team™ to answer their own questions before they even have to ask you.

  • Harnessing your creative energy for the strategic projects that excite you most.

Free Time is a playbook to free your mind, time, and team for your best work. This book will teach you and your team to operate efficiently and intuitively while earning abundantly, so you can make your greatest contribution as a business owner.

Author Quotes

I committed to building a better, more blissful business. One that would be heart based, systems focused, delightfully tiny, and fun. I strove eliminate preventable stress.

When you run your own company, hard work no longer has a direct correlation to the profit you generate. In the entrepreneurial realm, time is decoupled from money. There is no guarantee that pouring more time into your business will yield positive results. 

In a small business there is no place to hide. Hard work itself is meaningless. The work must work, it must be strategic and revenue-generating, or you will quickly go out of business. 

About the author

Jenny Blake, author of the award-winning book Pivot and co-creator of Google’s acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. Her new book, Free Time: Lose The Busywork, Love Your Business, will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework. Jenny is an international keynote speaker helping forward-thinking organizations and individuals map what's next. She hosts two podcasts with over 1 million downloads combined: Free Time with Jenny Blake for heart-based business owners, and Pivot with Jenny Blake to help others navigate change. Jenny started her first blog, Life After College, in 2005, which was later turned into a book and published by Running Press in 2011, featured in Target's new grads display nationwide. After two years as the first employee at a political polling start-up in Silicon Valley, followed by five years at Google in training and career development, Jenny moved to New York City in 2011 to launch her own business. Jenny loves yoga and buys too many books. She lives with her husband, a contemporary artist, and their "angel in fur coat" German Shepherd.

ItsFreeTime.com and PivotMethod.com


Why LoA loves it…

Talk to any woman entrepreneur and they are likely to say that one of the biggest challenges is learning to work on the business, not in it, and learning the art of delegation to get things done. It is harder to do than to say for so many women business builders. But Jenny Blake in her new book Free Time makes smart observations and suggestions on how to get more free time to do the things that will really contribute to our lives and women, and our businesses as women entrepreneurs in growth mode. If you are spending all your time being busy and living a life that is completely centered on your business, then this is a book you need to read. There is an alternative way of thinking and doing things, and it is waiting for you. Read on… — Melanie Hawken, founder & ceo, Lionesses of Africa



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Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

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Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

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