Book Review
In her book, Big Fish: An Entrepreneur's Guide to Success, Impact and Legacy, Caroline G Nuttall believes it has never been easier to be ignored. Glazed over with the unconscious, habitual swipe of a finger. No matter the industry, we are swimming in a sea of commoditized competitors rapidly expanding every day as technology, pandemics and other external forces remove all barriers to a vast virtual world. How we are marketing is not only wasting our time and money, but it is making us more irrelevant with each passing minute. In today's tactic-overload marketing landscape, we have blinders up to the only problem we have to solve: nobody is listening. And the reason nobody is listening is because we're all saying the same thing, which means we're all saying nothing.
Caroline G Nuttall’s book, Big Fish, is a refreshingly entertaining business book that serves up the perfect blend of transformational strategy, inspiration and humor while fundamentally changing the way we think about business growth and marketing. It will help you stop using antiquated methods of trying to get customers to buy what you sell, and start attracting raving fans with your individual persona, unique perspective and original ideas. By the end of this book, every CEO, entrepreneur, and business leader will ask themselves the only question necessary for success circa now: What do I stand for?
Author Quotes
We have two choices, stand out in the sea of sameness or drown.
No matter the industry, we are swimming in a sea of commoditized competitors rapidly expanding every day as the pandemic, technology and other external forces remove all barriers to a vast virtual world. And yet, nearly all of us continue to market and grow our businesses the same way we always have.
This book will fundamentally change the way we think about marketing and business growth in today’s oversaturated environment. It will shift our mindset so we can stop following antiquated methods of trying to get customers to buy what we sell, and start attracting raving fans with our individual personas, unique perspectives and original ideas.
You have the opportunity right now to leave your competitors frantically splashing in the rearview and become a BIG FISH who attracts revenue, creates impact, and builds a lasting legacy.
About the author
Caroline Nuttall is a sales executive, keynote speaker, and market-making entrepreneur. As well as founding, building, and selling a successful print and digital media company, Caroline Nuttall was a Hollywood publicist for some of the world’s biggest and most beloved brands. She served as CEO of the world's first talent agency for marketing thought leaders before joining the team at ForbesBooks as a VP of sales to help CEOs and business leaders build and promote their authority through book publishing and speaking. Today, with her sales ability and strategic growth mindset, Caroline helps the world’s greatest companies do great things in the world.
Why LoA loves it…
At Lionesses of Africa, we passionately believe that if women entrepreneurs have a key strength, it’s that they are all unique - harness this uniqueness and it’s possible to stand out and get noticed in the entrepreneurial landscape. This is a view shared by author Caroline G Nuttall in her book Big Fish. She believes that our unique value propositions as entrepreneurs are just that - our uniqueness as individuals. As founders of our businesses, our customers, partners and investors are buying in to us, our vision, our business ethos. So we should leverage what makes us unique and use that as a way to reach our customers and position our businesses and brands in the marketplace. Caroline’s book shares some wonderful insights and learnings that we can all benefit from as we try and differentiate ourselves in the marketplace. — Melanie Hawken, founder & ceo, Lionesses of Africa