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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Entrepreneur Advice from Innocentia Maine - Never let fear get in your way

January 22, 2016 Melanie Hawken
Innocentia Maine, founder of MIS Poultry Farm (South Africa)

Innocentia Maine, founder of MIS Poultry Farm (South Africa)

Never let fear get in your way....

"Never let fear get in your way, its just there to hold you back. Women are capable of doing anything they set their minds on, so they must never be afraid of challenges. We just need to think positive, always dream big, and leave no room for negativity."

- Innocentia Maine is the founder of MIS Poultry Farm in South Africa. She is taking her love of farming and building a poultry business that she sees as the first step in creating a multi-faceted successful agribusiness of the future, and one that will hopefully inspire other aspirant women agripreneurs to follow in her footsteps.

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In Entrepreneur Advice Tags Fear
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Entrepreneur Advice from Pamela Muyeshi: You've got to believe in yourself

January 13, 2016 Melanie Hawken
Pamela Muyeshi, founder of Amaica restaurant, Kenya

Pamela Muyeshi, founder of Amaica restaurant, Kenya

You've got to believe in yourself....

“There are less female business owners because, as women, we don’t believe enough in ourselves. If you are not strong-willed, you will not survive in business. A lot of women will start a business but will give up if they don’t have that dedication and strong will,” 

- Pamela Muyeshi is the founder of Amaica restaurant in Nairobi, Kenya serving traditional and authentic Kenyan food. Pamela prides herself on providing customers with a real cultural experience woven around authentic African food, the renowned warm African hospitality and a traditional African ambience to complete the picture. Amaica currently has two restaurants in Nairobi.

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In Entrepreneur Advice Tags Self Belief
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Entrepreneur Advice from Ruth Kwalanda: Develop skills as you go along

January 11, 2016 Melanie Hawken
Ruth Kwalanda, owner of CIAR Management Institute

Ruth Kwalanda, owner of CIAR Management Institute

Don’t be afraid to develop skills as you go along....

"My advice to women entrepreneurs would be: Don’t be afraid to develop skills as you go along. I surround myself with people who are experts in their field to compensate for areas in which I am less experienced. I also know that whatever I don’t know, I can learn as I go along,"

- Ruth Kwalanda is the owner of CIAR Management Institute, a corporate training business and provider of Kenya’s first E-learning platform. Ruth has been a leading provider of human capital development solutions to professionals and business communities in Africa for more than 5 years, facilitating business knowledge and skills transfer through cutting edge conferences, training programmes and e-learning.

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In Entrepreneur Advice Tags Management Advice
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Entrepreneur Advice from Carrol Boyes: Get word-of-mouth advertising working for your business

December 30, 2015 Melanie Hawken
Carrol Boyes 2.jpg
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Carrol Boyes 3.jpg

Get word-of-mouth advertising working for your business....

“People went to the shop to see what was hot and because my products were displayed there, they were immediately given the stamp of approval. It really all came about by word of mouth. To this day, I believe that is the strongest marketing tool available.”

- Carrol Boyes is an iconic South African designer who has built a global brand. She founded Carrol Boyes (Pty) Ltd in 1991 combining her artistic flair and talent in sculpture with her jewellery experience to create an extensive range of distinctive homeware, giftware, flatware and table top products. Today, her company designs and manufactures a meticulously crafted product range of well over 1000 items and sells over a million items every year. Products are always imbued with Carrol's trademark artistic flair and finesse. The brand is available through her 35 branded shops in South Africa and in over 30 other countries around the world.

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In Entrepreneur Advice Tags Carrol Boyes, Customer Development
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Entrepreneur Advice from Ethel Cofie - Stop second guessing and just jump

December 23, 2015 Melanie Hawken
Ethel Cofie, founder of Edel Technologies

Ethel Cofie, founder of Edel Technologies

Stop second guessing and just jump.... 

"Remember the mistakes you make are all part of learning, so instead of overthinking things just do it, and on your way down you will figure it out."

- Ethel Cofie, is a Ghanaian-born entrepreneur and founder of Edel Technologies. This techpreneur is passionate about technology, female leadership and empowering women entrepreneurs. She runs the  women in tech group in Ghana and is a founder of the Women in Tech Africa Alliance. In 2014, Ethel was selected to be a President Obama Washington Fellow.

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In Entrepreneur Advice Tags Getting Started, Ethel Cofie
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Entrepreneur Advice from Gaby Lobban: Fear is the only thing holding you back

December 21, 2015 Melanie Hawken
Gaby Lobban, founder of Zumbudda (South Africa)

Gaby Lobban, founder of Zumbudda (South Africa)

Fear is the only thing holding you back....

"Don't be afraid. Fear is the only thing holding you back. Women are wired to be cautious and thank goodness, but it often holds us back. If you really think you have a good idea or product then go for it, don't let anyone try to distract you from your path. Its easy to say but from my experience in business, very few get it right the first or the second time and failure is part of the process of finding success."

- Gaby Lobban is the founder of Zumbudda in South Africa, a technology company which has launched a website offering REAL-Time eChats with healthcare professionals (Experts) to people looking for advice. Gaby's background is in design and advertising and she has worked in the pharmaceutical, medical and diagnostics industry for 20 years. 

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In Entrepreneur Advice Tags Fear
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Entrepreneur Advice from Mary Miner: Everything takes longer than you think

December 18, 2015 Melanie Hawken
Mary Miner, Co-Founder of Atikus Investments in Rwanda

Mary Miner, Co-Founder of Atikus Investments in Rwanda

Everything takes longer than you think....

"Starting a business is challenging but equally rewarding. Keep at it! Everything takes longer than you think it will but the amount you will learn about business and yourself along the way will change your life - at least it has for me."

- Mary Miner is the co-founder of Atikus Investments, a socially focused enterprise dedicated to expanding access to capital for qualified yet underserved individuals around the world. Mary is responsible for designing and managing Atikus’ social impact initiatives, with a specific focus on financial education partnerships and women’s empowerment goals. Mary has spent extensive time on the ground in multiple African markets, including Morocco, Egypt, Tanzania, Zambia, Zimbabwe, Botswana, South Africa, and Ghana.

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In Entrepreneur Advice Tags Perseverance
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Entrepreneur Advice from Patience Maame Mensah: You don't need huge capital to start

December 17, 2015 Melanie Hawken
Patience Maame Mensah, founder of Indulgence

Patience Maame Mensah, founder of Indulgence

You don't need huge capital to start....

"You don't need huge capital to start something - just go out there, identify the challenge, and look for ways to solve it. Tell yourself you can do it, and tell God you want to help solve a need, and then just do it with passion. It will be successful someday."

- Patience Maame Mensah, founder of Indulgence in Ghana, an all inclusive home management and maintenance agency that supports home care delivery such as nanny services and aged care, plus personal grooming and relaxation therapies, all provided in the comfort of your home. Patience is an MBA Alumni of the Universita' Cattolica Del Sacro Cuore - ALTIS Graduate School of Business and Society in Milan (Italy).

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In Entrepreneur Advice
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Entrepreneur Advice from Shanley Knox: Engage clients in your building process

December 15, 2015 Melanie Hawken
Shanley Knox, co-founder of Olivia Knox Collective

Shanley Knox, co-founder of Olivia Knox Collective

Tell your story and engage clients in your building process....

"At first, we were hesitant to pitch to potential clients until we had a finished supply chain. But, we quickly learned that our clients had already tried (and failed) to source from the area of the world we were working in, and were eager to share their past mistakes so we could build-off of them as we put our supply chain together. Our strategy shifted toward being a kind of open collaboration with them, as we were honest about our lack of experience, and looked to them to give us the advice and help necessary to make us their best supplier. Many responses we received became the building blocks of our operations."

- Shanley Knox is co-founder of Olivia Knox Collective,  a manufacturing collective that is focused on promoting the use of Ankole cow horn in the creation of beautiful products for the luxury markets in Europe and US. They work with design partners in three distinct business segments - Eyewear, Accessories and Home Goods. Shanley began her career as a journalist, focused on human interest stories and went on to work in nonprofit development in rural villages and slums throughout East Africa for five years. Olivia Knox is a combination of all facets of her career, combining storytelling with positive business with the power to transform lives throughout Uganda. 

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In Entrepreneur Advice Tags Story Telling
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Entrepreneur Advice from Susan Mashibe: What I learnt from Marissa Mayer

November 20, 2015 Melanie Hawken
Susan Mashibe, founder and executive director of VIA Aviation

Susan Mashibe, founder and executive director of VIA Aviation

Susan was lucky enough to be mentored by Marissa Mayer the current CEO of Yahoo - what did she learn?....

“What Marissa taught me is to hire smart people who get things done. I saw how important it was to have a healthy team, but to be willing to dismiss bad apples before they contaminate the team. You also have to nurture your team well.”

- Susan Mashibe is founder and executive director of VIA Aviation, an international fixed-base aircraft services operation and the first company of its kind in Tanzania. Susan is also the first woman in Tanzania to hold both a FAA certified commercial pilot and an aircraft maintenance engineering qualification.

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In Entrepreneur Advice Tags Susan Mashibe
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Entrepreneur Advice from Bilikiss Adebiyi-Abiola: Rejection is part of the game

November 19, 2015 Melanie Hawken
Bilikiss Adebiyi-Abiola, founder of WeCyclers, Nigeria

Bilikiss Adebiyi-Abiola, founder of WeCyclers, Nigeria

Don't be put off by rejection, persist....

"Push more! You have to grab things and be persistent. Don’t take things personally. Rejection is part of the game, just keep pushing. Don’t give up. Push more!"

- Bilikiss Adebiyi-Abiola is an award winning Nigerian social entrepreneur and innovator, and the founder, and founder and CEO of WeCyclers. This Lagos-based company is focused on giving low-income communities in developing countries a chance to capture value from waste and clean up their neighborhoods through an incentive-based recycling program. Bilikiss holds an MBA from MIT and a Masters degree from Vanderbilt University. She is also a 2013 Echoing Green Fellow.

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In Entrepreneur Advice Tags Bilikiss Adebiyi-Abiola
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Entrepreneur Advice from Basetsana Kumalo: You can only learn from failure

November 18, 2015 Melanie Hawken

Top advice to women entrepreneurs....

"It will be tough, and you must not be afraid of failing. Know that you can only learn from failure."

- Basetsana Kumalo is a leading South African serial entrepreneur and the founder, executive chairman and CEO of Basetsana Woman Investment Holdings. She is best known for co-founding Tswelopele Productions some 14 years ago – one of the first independent television producers in the country that went on to successfully produce Top Billing, a long-running, top rated South African lifestyle television show.

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In Entrepreneur Advice Tags Basetsana Kumalo, Failure
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Entrepreneur Advice from Uche Pedro: Look inwards and find your passion

November 16, 2015 Melanie Hawken
Uche Pedro, founder of BellaNaija.com

Uche Pedro, founder of BellaNaija.com

Find your passion as an up and coming woman entrepreneur....

“There is no fixed career path. My advice is to look inwards, find your passion, find your niche and go for it! Don’t over-think it. While you are ‘thinking’ someone might launch your idea.”

- Uche Pedro is founder of BellaNaija.com, a company that develops and delivers exciting online content aimed at Nigerian and Pan-African audiences. Uche’s savvy grasp of media trends has led to BellaNaija.com becoming the go-to lifestyle, entertainment and fashion portal in Africa. Her website has established a loyal following amongst the young, cosmopolitan, upwardly mobile set in Nigeria, with over 1 million unique visitors and 9 million page views each month.

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In Entrepreneur Advice Tags Uche Pedro, Entrepreneurial Mindset
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Entrepreneur Advice from Sarah Lambie: Focus on innovation

November 13, 2015 Melanie Hawken
Sarah Lambie, Work for Life

Sarah Lambie, Work for Life

Focus on innovation....

"... not necessarily in terms of technology but in terms of how you can make your company, service or product stand out above the rest. It doesn’t have to be the best, the least expensive, or have the greatest packaging to be the preferred brand. It simply needs to be unique in a way that brings more value than the competitors to your target market."

- Sarah Lambie is a freelance writer and communications consultant to numerous NGOs in Africa, including Work For Life, an NGO focused on providing essential entrepreneurial training and support to African entrepreneurs, many of whom are women. Based in Uganda, Sarah has developed a deep understanding of the challenges faced by women as they embark on their entrepreneurial journeys.

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In Entrepreneur Advice Tags Innovation
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Entrepreneur Advice from Malmsey Rangaka: Women must trust they have what it takes

November 4, 2015 Melanie Hawken
Malmsey Rangaka, co-founder and CEO of M’hudi Wines

Malmsey Rangaka, co-founder and CEO of M’hudi Wines

Women must trust they have what it takes to start their own businesses....

"We are actually better suited for business than men. Our natural way of working is inclusive, orderly and emotional. All this clenched teeth aggression of the men simply makes them less effective. So it is incumbent on us to get into business. We do it better. But be prepared for the brickbats though."

- Malmsey Rangaka is co-founder and CEO of M’hudi Wines, a family wine farm located in Stellenbosch, South Africa. The M’hudi wine brands are sold not only in South Africa but also the US, UK, Germany, Switzerland, Sweden and Nigeria. M’hudi was founded in 1999 by Malmsey and her husband, and is said to be the first black-owned wine tourism farm in South Africa.

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In Entrepreneur Advice Tags Malmsey Rangaka
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Entrepreneur Advice from Adenike Ogunlesi: You must be clear about your target market

October 28, 2015 Melanie Hawken
Adenike 'Nike' Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

Adenike 'Nike' Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

You must have a clear understanding of the market you want to operate in....

"When you are a small business, you are the visionary, you can easily test creatively and adjust much quicker than larger companies. Take this advantage and do all you can to stand out and serve your customers consistently. People will notice and stay with you as customers, which will lead to faster long-term growth."

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

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In Entrepreneur Advice Tags Adenike Ogunlesi
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Entrepreneur Advice from Pam Golding: There is no secret formula to success

October 23, 2015 Melanie Hawken

There is no secret formula for entrepreneurs to follow....

“There is no secret formula to success … if you are determined, have integrity and passion, show that you care, remain honest and true to yourself and surround yourself with people that you take care to nurture it will lead to success.”

- Pam Golding is one of Africa's most successful women entrepreneurs and an icon of the real estate industry.  She founded Pam Golding Properties in South Africa in 1976 with no start-up capital and just a single sales assistant. The company now has over 300 offices in Africa as well as international offices in the UK, Germany, France and Mauritius. It is one of South Africa’s largest independent property trading companies with 2010 turnover of US$1.7 billion. Pam is now retired from active management, but remains the Life President of the company she founded.

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In Entrepreneur Advice Tags Pam Golding, Entrepreneurial Mindset
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Entrepreneur Advice from Kerryne Krause-Neufeldt - Dot your i’s and cross your t’s

October 22, 2015 Melanie Hawken
Kerryne Krause Neufeldt, founder of eyeSlices® (South Africa)

Kerryne Krause Neufeldt, founder of eyeSlices® (South Africa)

Build strong foundations....

"dot as many of your i’s and cross your t’s, always keeping the end goal in mind. Do everything from the start as if you were that global corporation, meaning with excellence, high standards, good corporate governance and integrity! Then keep walking and never give up!"

- Kerryne Krause-Neufeldt is founder of South African beauty and wellness company,  eyeSlices®, a multi-award winning product range and a global first in Cryo-Gel technology. These cooling and soothing eye gels target puffiness, dark circles, tiredness, redness and wrinkles, and are re-usable up to ten times! Made with natural and organic extracts from the Swiss Alps, they are guaranteed to leave you feeling relaxed, restored and revived within minutes! Kerryne currently exports from South Africa to over 20 countries.

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In Entrepreneur Advice Tags Management Advice
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Entrepreneur Advice from Susan Mashibe: Confront challenges with confidence and honesty

October 20, 2015 Melanie Hawken
Susan Mashibe, founder of Via Aviation, Tanzania

Susan Mashibe, founder of Via Aviation, Tanzania

Challenges are best met head-on with confidence and honesty....

"As a woman in business, and in a male-dominated field, I have encountered my share of obstacles; from the male airport officials who have blocked my entry to the aircraft I am working on, to clients to whom I must prove myself. I have also had to deal with corrupt officials who insist on being paid bribes for the simplest of tasks. When faced with these challenges, my approach has always been the same: to be confident and honest. I have confidence in my business, and the benefits we bring to clients and to the Tanzanian Government."

- Susan Mashibe is founder and executive director of VIA Aviation, an international fixed-base aircraft services operation and the first company of its kind in Tanzania. Susan is also the first woman in Tanzania to hold both a FAA certified commercial pilot and an aircraft maintenance engineering qualification. This passionate aviator left Tanzania at the tender age of 19 to learn to fly jetliners in the United States, later returning home to help reshape African private air travel.

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In Entrepreneur Advice Tags Susan Mashibe
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Entrepreneur Advice from Dr Christel Coetzee: Do not play the 'female' card if you want to be taken seriously

October 12, 2015 Melanie Hawken

Do not play the 'female' card....

"I started a business in a totally male dominated industry, and it was very hard in the beginning. But I persisted, and stayed focused. Integrity is very important, so do not play the "female" card if you do not want to be treated in a sexist way. I am just a person doing a job, I am not male or female, I am the best person to do the job. Now I am the face of my company, and we have loyal customers that support us. I am blessed."

- Dr Christel Coetzee is a South African entrepreneur and the founder and technical director of ADVIT Animal Nutrition. Her company is a market leader in a wide range of specialist animal feeds for all sorts of animals, from domestic pets and horses, through to food-producing farm animals such as pigs, poultry, cattle and sheep. Christel holds a Doctorate in Animal Science from the University of Pretoria.

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In Entrepreneur Advice
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CELEBRATING 10 YEARS


LATEST PODCASTS

LIONESSES OF AFRICA · Lioness GoTrade Podcast Episode 1

Episode 1: Lioness GoTrade Podcast: your go-to resource for growing your business beyond borders. Lionesses of Africa and DHL Express Sub-Saharan Africa launch a new podcast series to help women-owned and women-led SMEs break into new markets through cross-border trade. Our launch episode features four remarkable women, each with a different view and experience of cross-border trade.

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

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Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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