• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

You make choices and your choices make you: a perspective on goals

April 17, 2022 Melanie Hawken

by Ashika Pillay 

For many of us, by now, New Year’s resolutions have become a distant memory. Research says that of the 41% of Americans that set resolutions at the beginning of the year only 9% are successful at keeping them. Perhaps the fact that we set our resolutions, often misty eyed, in the afterglow of a holiday, festivities, rest and fun could be a factor? However, the New Year promises a new beginning, a time to reset and inspire ourselves into what we believe our potential is. In my view, even a small step towards a positive change is an improvement. So, are you in the large majority whose goals are now fading slowly? This is not a disaster. I have recently been helping MBA student clients review their goals for their year ahead, and also experimenting with my own. 


Here are some strategies that we’ve been playing with.

1. Setting a soul-based goal rather than an ego based one 

What this means is looking deeply at the “why” of the goal. As an example, you can set a goal like : “I want to lose 10kgs by the end of the year”. Let’s look at these words. They feel hard. They may have the implication of perhaps diet and deprivation. This is an example of what author Marci Shimhoff calls the “ego-based goal" which we can transform this into a “soul-based goal”. One that feels lighter and has more “ease and openness” associated with it. Something like “ I would like to be my best physically (maybe emotionally and spiritually” or “I would like to have energy to do the things I love and be with my loved ones” These are just some of the ways that you can, using language, create a deep soul-felt intention about something that is important to you. 

2. Asking “who do I want to become?” rather than what I want to do? 

An example of this is looking at what some of our goals would result in. Perhaps you have a goal of reading one book a week. How would that change you? Perhaps it is around becoming well-read/ an expert on a certain subject? Perhaps you would like to be someone that uses your time deliberately and intentionally? What would your goals help you to transform towards? 

3. Getting clearer and clearer on what these goals actually mean. 

Goals that are vague are difficult to achieve, so visualize your goal, the end result with exquisite precision. Get into the detail, the picture as precisely as you can. What would you feel like. What do you see, smell, taste and feel if you achieve this goal? 

4. Having “micro-goals” linked to the big picture

Following on from the above, what do you need to do daily, weekly, monthly to achieve this goal. Also called chunking, in setting the micro-goals, the big goal becomes more achievable. Just one step at a time, every day, is where the magic lies.

5. Getting back on the horse, when life bucks you off

Yes, this happens and I can certainly vouch for that too. How can we see this not as failure, and simply a detour in the path? Remember that in building new neural pathways, the old ones are still there, and can be activated at the drop of a hat especially when life happens. How can you use the mindset that life is iterative, just the way, a computer program needs several tweaks and need redesigning to change your perspective. Use the fall of the proverbial horse to inquire into what happened. Perhaps you had a stressful day, where you simply could not fit in the 30min walk, or your child was not well. The trick is to be gentle with yourself, and not listen to the tyrannical voice many of us have inside our heads. Literally say to yourself “It’s ok, tomorrow is another day”. Write in your journal and unpack the noise and stories in your mind and create space for trying again. As Winston Churchill said, “Success is not final, failure is not fatal — it is the courage to continue that counts.”

6. Focus on the process not the outcome

James Clear, author of Atomic Habits says that “Goals can provide direction and even push you forward in the short-term, but eventually a well-designed system will always win. Having a system is what matters. Committing to the process is what makes the difference” See your goals as a journey to becoming more present and intentional about what truly matters to you in life. Stay with the process and invite ease and an attitude of learning, iterating, and learning some more. 

So, as you haul out and dust off some of your goals from January:

First, invite ease not criticism. Next check if this is really what you want to become. Ask “why?” Then, rework  and reword them if your need to. Lastly, take one tiny step today. It could simply be making a call, putting on your walking shoes, or not reaching for the candy bar. Your goals are not more complex than the next smallest choice you have to make, because in the end “you make choices, and your choices make you”. 


Dr Ashika Pillay is a medical doctor, executive coach and wellbeing and mindfulness teacher. She is a mum of three boys and wife to Thiru Pillay.  She believes that the nexus of all her skills is here - to create a space for personal wellbeing, and leadership by living wholeheartedly into our lives, and finding the potential make a change in our lives and the world.  She has completed an MBA, and is passionate about Functional Medicine which approaches medicine in a holistic, multi-dimensional manner.  She is also a member of faculty at a coaching school, a board member at the Institute of Mindfulness of South Africa and works with corporate clients and students at present.

Her philosophy is in total wellbeing, preventative medicine and mindfulness as routes to us evolving into the best versions of ourselves - mentally, physically and spiritually.  

Her passions are women’s health, neuroscience, stress management, yoga and meditation.

Contact details: pillay.ashika5@gmail.com

More articles by Ashika

Featured
A Wiser Way With Stress
August 19, 2024
A Wiser Way With Stress
August 19, 2024
August 19, 2024
How Present Am I?
March 5, 2023
How Present Am I?
March 5, 2023
March 5, 2023
Moving Overwhelm to Well-m
January 1, 2023
Moving Overwhelm to Well-m
January 1, 2023
January 1, 2023
How am I?
August 7, 2022
How am I?
August 7, 2022
August 7, 2022
The “why” of Your Why. A closer look at meaning and purpose
June 11, 2022
The “why” of Your Why. A closer look at meaning and purpose
June 11, 2022
June 11, 2022
You make choices and your choices make you: a perspective on goals
April 17, 2022
You make choices and your choices make you: a perspective on goals
April 17, 2022
April 17, 2022
The Best Gift of the Season…
December 4, 2021
The Best Gift of the Season…
December 4, 2021
December 4, 2021
Why Boundaries Are About Saying Yes!
November 6, 2021
Why Boundaries Are About Saying Yes!
November 6, 2021
November 6, 2021
Surfing the Emotional Waves
September 3, 2021
Surfing the Emotional Waves
September 3, 2021
September 3, 2021
Meditation - what it is and what it’s not - some myth busting
July 11, 2021
Meditation - what it is and what it’s not - some myth busting
July 11, 2021
July 11, 2021
Procrastination is not about time management 
June 13, 2021
Procrastination is not about time management 
June 13, 2021
June 13, 2021
All change is messy in the middle.. 
May 16, 2021
All change is messy in the middle.. 
May 16, 2021
May 16, 2021
In Guest Blog Tags Ashika Pillay, Goals
← Hope for the best, but prepare for the worstGet Paid! →
No results found

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch
Image of the Day / Timabee

Evening shoe luxury…We love the glamour of these fabulous evening shoe designs by Fatima Babakura, founder of Timabee in Nigeria. Fatima has created an accessory brand that “redefines luxury in Africa and beyo
Image of the Day / Food Lounge Mz

Glamorous chocolate gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K
Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Miss Knitwear

Luxury feathers…If you want to stand out from the crowd, then these fabulous mohair and ostrich feather designer tops from Miss Knitwear, a luxury knitwear brand established in 2013 by Candice Johnson in South
Image of the Day / Pichulik

Statement jewellery… Introducing Ousia earrings and Satya necklace by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and wom
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch Image of the Day / Timabee

Evening shoe luxury…We love the glamour of these fabulous evening shoe designs by Fatima Babakura, founder of Timabee in Nigeria. Fatima has created an accessory brand that “redefines luxury in Africa and beyo Image of the Day / Food Lounge Mz

Glamorous chocolate gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Miss Knitwear

Luxury feathers…If you want to stand out from the crowd, then these fabulous mohair and ostrich feather designer tops from Miss Knitwear, a luxury knitwear brand established in 2013 by Candice Johnson in South Image of the Day / Pichulik

Statement jewellery… Introducing Ousia earrings and Satya necklace by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and wom

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2026 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.