Break through the daily noise of social media

Think about it - how many times a day do you check your phone, to see how many notifications are demanding your attention, how many social media likes or invites you have just waiting for a response, or how many messages are screaming at you to answer them? Chances are that you would be absolutely shocked if you actually counted the number of times your concentration, your tasks, and your life are interrupted by this deluge of information and 24/7 connectivity. The point is we are obsessed by our social media channels, our permanently connected lives, and we are scared of missing something critical if we decide to disconnect, for however short a period of time. As business owners, we know how powerful this connected marketplace is for our messages, brand positioning, products and services. But the challenge is to breakthrough the noise and connect with our customers and audiences by engaging with them on things that are important and of interest, instead of bombarding them endlessly and randomly. Consumer attention spans are getting shorter, but their time connected to their smartphones and other devices is getting longer. The trick for entrepreneurs is to engage in more meaningful, impactful and targetted engagement, actually connecting on a human level, and making consumers feel valued as they welcome you into their social media space.