Know your why!

It’s great to have ambition, and lots of it as entrepreneurs, but perhaps more important than ambition is knowing your why! What do I mean by that? Well, it’s that big vision or goal that set you off on your entrepreneurial venture in the first place. It’s the ‘big picture’ that motivates you to work harder and encourages you to devote all your energies to making it a reality instead of just a dream. It’s important to remember that in this increasingly consumer conscious society, people don’t buy what you do; they buy why you do it, and therefore being able to communicate your why is essential. There is a desire and a need on the part of consumers to connect on a deeper level with the entrepreneurs who are creating the products and services - to know their stories, to understand their whys. In the words of Mark Twain: “The two most important days in your life are the day you are born and the day you know why.” So, this morning, take some time out to think about your own why, and use it as your means of keeping focused on the end goal.