Stop striving for perfect, just launch!

Reading an interview with Sheryl Sandberg today, talking about how life experience has taught her many things on her entrepreneurial journey, one of which is “Done is better than perfect,” I was reminded again about just how right she is on this point. It’s all too easy to have lots of great ideas for new businesses, new products, new ways of doing things - but they remain just that - ideas, until they are put into action. It’s far better to stop focusing on making things absolutely perfect, and instead getting them out into the market. For many customers, they want their products and services now, not in six months’ or a year’s time once they have been perfected, and they will often be far more forgiving than you think. By focusing too much on this search for perfection, business opportunities will potentially be lost as competitors beat you to the post; customers may look elsewhere for their products and services; and your brand will not be viewed as an innovator. So, if you are currently sitting on that great new idea but hesitating because you don’t think it’s perfect to launch to the market, just take a step back and remember Sheryl Sandberg’s words and just get it done.