by Thembe Khumalo
In the kind of creative space that Brandbuilder operates in, there is never a shortage of ideas. We often think of ourselves as an idea generating machine. The trouble with too many ideas and too much creativity is that you can very quickly end up with nothing but hot air - multiple voices telling multiple wonderful stories, but very little happening on the ground. That makes it really important to have systems for turning those ideas into solutions that clients will be prepared to pay for. That, and a team dynamic that contributes to better results.
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