Book Review
People always ask Shelley Brander, author of the new book Move the Needle: Yarns from an Unlikely Entrepreneur, what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions, both personal and professional, no matter how quirky or impossible they may seem to everyone around you.
Whether you are an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, in her new book Move the Needle: Yarns from an Unlikely Entrepreneur, Shelley Brander shares lessons from her journey that reveal how to:
• Put your passion first and make your creative side hustle your main gig
• Recognize the true value of creativity and experimentation
• Have hope against all odds
• Surround yourself with supportive people
• Cut ties with those who weigh you down
• Believe in the power of your weird, impossible dream!
In Move the Needle, Shelley invites you to embrace your passion and hold space for your seemingly improbable (but totally possible) goals, dreams, and purpose.
Author quotes
Creativity is the new currency. If you can turn your creativity into your career, you’ll have the best possible job security.
I'm on a mission to knit the world together. My greatest strengths are building communities, telling stories through high-end production, and growing empathetic, authentic brands.
Through Loops, LoopsMembers.com and Knit Stars, I help people around the globe connect through their shared passions.
About the author
After a successful career as a copywriter and broadcast producer, creating campaigns for brands like AT&T and Hard Rock, Shelley Brander followed her passion and started an improbable “side hustle”-she opened a local yarn store. She and her team of Loops Troops have since grown Loops into a global brand that’s on the forefront of the modern maker movement, and includes LoopsLove.com, LoopsClub.com and Knit Stars, a global, online learning adventure. She’s on a mission to Knit the World Together.
Why LoA loves it….
At Lionesses of Africa, we love reading the stories of women entrepreneurs who are driven to turn their personal passions into a business. Shelley Brander is a great example of someone who did just that, stepping away from a successful business to create another that harnessed a real passion in life. Today, she is an uber successful creative entrepreneur who's turned her passion into a global force. Shelley is proof positive that to succeed in this crazy entrepreneurial life, it makes sense to do something you love. — Melanie Hawken, founder & ceo of Lionesses of Africa