by Zainab Ashadu, Founder and Creative Director of Zashadu (Nigeria)
I dislike fads, for their transience and the sheep-like behaviour it induces in people. Furthermore, my ego is involved in this dislike, for no matter how I love and have loved a thing, should it become a trend, I drop it with immediacy and harbour an almost hatred for the trend. It is for this reason that I failed to identify with the term Entrepreneur.
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