Often in business, finding an idea that is unique and that will resonate with customers can be hard. But in the case of Messaynesh Geberesilassie and her business Mela, she is tapping into the traditional handcrafted tradition of her home country to create a unique business opportunity in another marketplace - and she is winning new fans along the way.
Read moreMessaynesh Geberesilassie, an entrepreneur bringing Ethiopia’s beautiful hand-woven cotton and leather goods to South Africa
Messaynesh Geberesilassie, founder of Mela
