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Birgite Armando John, a Mozambican entrepreneur offering business consulting and language services to clients 

March 31, 2024 Melanie Hawken

Startup Story

Birgite Armando John is the founder of Centro de Educação Sustentável, Lda. (CES), a specialist consulting and language business in Mozambique. She is an entrepreneurial woman, accountant, and also multilingual. Birgite began her journey as an entrepreneur teaching English to friends and colleagues while studying abroad. She is the recipient of a 3rd Place prize in the CapacitaMoz Bootcamp Award financed by TotalEnergies.

Birgite Armando John, fundadora do Centro de Educação Sustentável, Lda. (CES) e vencedora do 3o Lugar do Premio CapacitaMoz Bootcamp financiado pela TotalEnergies. Mulher empreendedora, Contabilista e poliglota. Começou o seu percurso como empreendedora ensinando Inglês para amigos e colegas enquanto estudava no estrangeiro.

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In Startup Story Tags Moz, Consulting Services, Skills Training & Development
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Lindsey Swart, a South African makeup artist creating interactive workshops for women

March 21, 2024 Melanie Hawken

Lindsey Swart, founder, Pretty You Workshops (South Africa)

Startup Story

Lindsey Swart is the founder of Pretty You Workshops in South Africa, a business creating interactive makeup learning experiences for women. She has been in the makeup industry for over 20 years and has headed up some of South Africa’s finest productions. She has a great passion in making women look and feel amazing. At her interactive workshops, she shares all her knowledge in a fun and beautiful environment.

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In Startup Story Tags South Africa, Beauty & Wellness, Skills Training & Development
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Dércia Marta Massilele, a Mozambican entrepreneur creating an innovative and affordable solution to waste management

March 21, 2024 Melanie Hawken

Dércia Marta Massilele, co-founder & manager, COSEL-Colecta Selectiva (Mozambique)

Startup Story

Dércia Marta Massilele is the co-founder and manager of COSEL-Colecta Selectiva, a waste management startup launched in 2019 and based in Maputo, creating jobs for five people. It’s main activity focuses on providing collection and treatment services for recyclable and common waste. Using motorless tricycles and promoting environmental awareness,  Dércia and her team offer an innovative and affordable solution for micro-enterprises and private establishments.

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In Startup Story Tags Mozambique, Green Business, Recycling
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Leslie Jaroschek, a travel agency founder creating authentic tourism experiences in Botswana

March 17, 2024 Melanie Hawken

Leslie Jaroschek, founder and ceo, Authentic Botswana Tours (Botswana)

Startup Story

Leslie Jaroschek is the founder and ceo of Authentic Botswana Tours, a travel agency that attracts tourists from all over the world and offers Wildlife safari, Photography Safari, and Tented Safari experiences. Having obtained an MBA in International Tourism Management from Cyprus University, Leslie started her business in 2021, just after the COVID era. The company is 100% owned by Motswana women. Authentic Botswana Tours operates from Botswana and employs only Batswana.

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In Startup Story Tags Botswana, Travel & Leisure, Tourism
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Rofiat Komolafe, a Nigerian fashion entrepreneur building a global brand

March 17, 2024 Melanie Hawken

Rofiat Komolafe, founder, ROFEEA K (Nigeria)

Startup Story

Rofiat Komolafe is the Nigerian founder of the international fashion brand, ROFEEA K, a business that blends African and Western styles in a sizzling showcase. As the proud owner of a sourcing and apparel production business that has been transforming designers’ dreams into reality since 2013, she has built a client list both at home and abroad. Rofiat is living proof that dedication and determination can make dreams come true. Rofiat’s fashion journey began with a simple blog and personal shopping business when she moved to the USA, which quickly opened the door to her passion for fashion design. With her savvy business skills, she was able to explore different sectors of the fashion industry to build her business. Rofiat is also a big believer in giving back to the community and empowering people by creating jobs and now employs 12 people.

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In Startup Story Tags Nigeria, Fashion
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Lovable Dladla, a South African entrepreneur building a growing bakery and baby food business

March 10, 2024 Melanie Hawken

Lovable Shiro Dladla, founder, Luvast emp (South Africa)

Startup Story

Lovable Shiro Dladla is the founder of Luvast emp in South Africa, the umbrella company for her two companies, Luvast Bakery and Luvast Baby Pureer. Luvast emp started in 2020 and has been growing ever since. Luvast bakery deals with baked goods and also teaches baking lessons and caters specifically for children’s events. Luvast baby food for now just deals with baby food puree, an organic baby food puree with no preservatives or sweeteners. The business makes its baby food in its most natural form, and is currently in the process of being approved.

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In Startup Story Tags South Africa, Food & Drink
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Roxanne Campbell, a goldsmith and jewellery designer building a luxury goods business in South Africa

March 10, 2024 Melanie Hawken

Roxanne Campbell, founder, designer & creative director, Victoria Orpen Jewellers (South Africa)

Startup Story

Roxanne Campbell is the founder, designer, and creative director of Victoria Orpen Jewellers, a luxury goods manufacturer and sales business launched in 2015 in South Africa. As an entrepreneur in the jewellery design and manufacturing industry, she is a goldsmith by profession. Roxanne recently completed an enterprise development programme in diamond manufacture and processing. Her work experience extends beyond a jeweller and diamantaires bench, to international trade shows in Paris, Miami, and New York, to liaising with clients in Scotland, London, Denmark, New Jersey, and Chicago for new business development and sales within the luxury goods sector.

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In Startup Story Tags South Africa, Jewellery
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Lwazikazi Kwaza, a South African entrepreneur designing and manufacturing luxury fragrances

March 2, 2024 Melanie Hawken

Lwazikazi Kwaza, founder and CEO, The Melanin House (South Africa)

Startup Story

Lwazikazi Kwaza is the founder and CEO of The Melanin House in South Africa, an Afro-centric manufacturing powerhouse that currently designs and manufactures specialized luxury fragrances in all categories. The Melanin House was founded in 2020 with the aim to represent the elite African luxury market, where simplicity meets elegance, in an afro-centric, majestic, and fragrant way. The Melanin House manufactures utilizing the highest quality standards guidelines such as the SABS ISO:9001. This ensures high-quality fragrances are manufactured with sustainability in the process through the use of organic products. The Melanin House is committed to producing high-quality fragrances that tell fragrant and majestic African stories, which will remain in the charts of African-conscious business history, through memory.

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In Startup Story Tags South Africa, Perfumer
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Nuria Arbelo, a unique earring design brand builder in Mozambique

March 2, 2024 Melanie Hawken

Nuria Arbelo, founder, Brincadeira (Mozambique)

Startup Story

Nuria Arbelo is the founder of Brincadeira, a vibrant earrings brand with an exclusive design located in Maputo, Mozambique. Born in the Canary Islands, Nuria arrived in Mozambique for work in 2018. In 2021, she founded Brincadeira without knowing that, two years later, the brand would lead her to leave her profession as a project manager to become an entrepreneur dedicated to the design of unique earrings.

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In Startup Story, Portuguese Content Tags Mozambique, Jewellery
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Yetty Williams, a Nigerian entrepreneur focused on helping women live their most abundant lives and successfully raise their children and families

February 25, 2024 Melanie Hawken

Yetty Williams, founder & CEO, LagosMums (Nigeria)

Startup Story

Yetty Williams is a parenting coach and the founder and CEO of LagosMums in Nigeria. She is a seasoned entrepreneur, award-winning speaker, and highly sought-after thought leader concerning parenting and family, digital citizenship, and work-life balance. Yetty founded LagosMums in 2014 as a young mother herself and wanted to create a community to support other mothers on the journey. She has extensive professional experience across business development, entrepreneurship, and digital media. She is a certified life coach, trained in Neurolinguistic programming practitioner, cognitive behaviour therapy, online safety and child safeguarding and a member of the European Mentoring and Coaching Council.

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In Startup Story Tags Nigeria, Community & Social Networks, Personal Development
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Refilwe Mongwaketse, an entrepreneur building a personal shopping and styling brand in South Africa

February 25, 2024 Melanie Hawken

Refilwe Mongwaketse, founder, Thuma Mina Personal Shopping (South Africa)

Startup Story

Born in the town of Kanye, Botswana, Refilwe Mongwaketse is the vibrant, energetic, and passionate founder of Thuma Mina Personal Shopping in South Africa. While her career background lies in Architecture and the Construction industry, Refilwe’s heart has always been drawn toward the captivating world of Personal Styling and Interior Design. Based in the bustling city of Johannesburg, South Africa, she has embarked on a journey fuelled by her unrelenting entrepreneurial spirit. For Refilwe, the transformative power of clothes has always been undeniable. She firmly believes that when we look good, we also feel good, allowing us to show up as our highest selves and perform at our peak level. Through Thuma Mina Personal Shopping, Refilwe has been able to ignite that fire within others and that has helped them to fulfil their dreams.

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In Startup Story Tags South Africa, Fashion, Business Services
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Olubunmi Otufowora, a Nigerian pioneer building a growing nutritious drinks brand

February 18, 2024 Melanie Hawken

Olubunmi Otufowora, founder, Boomsky Smoothies (Nigeria)

Startup Story

Olubunmi Otufowora is the founder of Boomsky Smoothies, a leading indigenous fruit processing and distribution company in Nigeria that produces 100% natural smoothies and juices. Operating for over a decade, Boomsky Smoothies was founded in 2010 and has bridged the gap between nutrition and busy executives who want a healthy drink on the go. With more than 14 years of experience in various senior leadership roles in one of Nigeria's top telecommunications firms, her strong professional insight has been instrumental in her success. Her passion for promoting healthy living through natural fruit drinks is evident in her company's exceptional growth and impact. Olubunmi is committed to positively impacting Nigeria's society by reducing post-harvest food loss. Her business is aligned with the United Nations' Sustainable Development Goals 1, 2, 3, and 12, and her efforts are reflected in the sustainable growth of Boomsky Smoothies over the years. Today the business employs 28 people.

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In Startup Story Tags Nigeria, Food & Drink
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Moleboheng (Lebo) Nhamahango, a Mozambican surface pattern designer bringing creative life to everyday items

February 18, 2024 Melanie Hawken

Moleboheng (Lebo) Nhamahango, founder and CEO, Nerah Decór (Mozambique)

Startup Story

Moleboheng (Lebo) Nhamahango is the founder and CEO of Nerah Decór in Mozambique, an online surface pattern design company. Lebo designs the patterns in Mozambique and then uploads them to the Red Bubble portal which allows her to coordinate her design prints on different surfaces according to a client's order. Through the Red Bubble portal, it allows Lebo to print and ship her product designs from USA to any country in the world. Lebo makes it easy for clients to access her designs, and by simply putting the Nerah Decór website in a client's URL, that client links to the online store where they can order according to their desire and collect their order on their doorstep!

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In Startup Story Tags Design, Mozambique
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Palesa Mkhulisi, a South African PR and marketing entrepreneur focused on creating value for clients

February 11, 2024 Melanie Hawken

Palesa Mkhulisi, founder, The Link PR and Marketing Solutions (South Africa)

Startup Story

Palesa Mkhulisi is the founder of The Link PR and Marketing Solutions in South Africa, a business focused on helping start-ups to create value, build long-term sustainability, and bring positive changes to their communities through tailored marketing and PR solutions. She is a 24-year-old entrepreneur with a passion for social development and a commitment to solving real-world problems. Raised in Soweto a township in Johannesburg she developed an early appreciation for the power of community and the impact that businesses can have on society. Beyond her role as an entrepreneur, Palesa actively participates in various community outreach programs and advising young business leaders. She is dedicated to fostering the next generation of socially aware entrepreneurs.

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In Startup Story Tags South Africa, Media PR & Communications
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One Rapelana, a creative and ethical accessory brand-builder in Botswana

February 11, 2024 Melanie Hawken

One Rapelana, founder, designer, and creative director of Xita (Botswana)

Startup Story

One Rapelana is the award-winning founder, designer, and creative director of Xita, a specialist accessory brand in Botswana. What began as a hobby in 2015 evolved into a full-fledged company in 2018, with One focusing on ethically sourced leather accessories, primarily jewellery and bags crafted from offcuts, remnants, and by-product leather. While One Rapelana outsources some aspects, including collaborating with women artisans for cotton bags used in packaging and branding, she remains a one-woman show, personally crafting each product and overseeing all aspects of the company. Armed with a degree in Marketing and Management, she is also a self-taught graphic, web, and brand designer. Her work has garnered recognition, featured in Glamour SA magazine, and her products were showcased at the Brooklyn Museum store for the African Fashion Exhibition in 2023.

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In Startup Story Tags Botswana, Fashion
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Lisa Munsamy, a South African transportation and logistics industry game-changer

February 4, 2024 Melanie Hawken

Lisa Munsamy, founder, Lisa’s Carriers (South Africa)

Startup Story

Lisa Munsamy is the founder of Lisa’s Carriers in South Africa. She is a seasoned businesswoman with a passion for the transportation and hospitality industries, as well as a passion for Life Coaching. With over 18 years of experience in road freight, Lisa has navigated the ever-evolving landscape of logistics, ensuring seamless and efficient transportation solutions. She has also been the proud owner of a guesthouse for the past 14 years. She holds a Bachelor of Social Science Degree and is also a Certified Life Transformation Coach.

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In Startup Story Tags South Africa, Transport Logistics & Mobility, Business Services
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Natercia Jone, a Mozambican entrepreneur building a specialist artisanal liqueur brand

January 30, 2024 Melanie Hawken

Natercia Jone, founder, Dione’s Liquor (Mozambique)

Startup Story

Natercia Jone is a Mozambican entrepreneur and the founder of Dione’s Liquor, with more than 20 years of experience having operated in the cleaning and gardening, confectionery sectors. She is currently dedicated to building her business and brand,  Dione's Liquor, which is focused on the production of liqueurs based on fruits, herbs and currently operating in the national market.

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In Startup Story Tags Mozambique, Food & Drink
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Lilian Mapuranga, a Zimbabwean entrepreneur building a chemical company focused on green growth

January 27, 2024 Melanie Hawken

Lilian Mapuranga, co-founder & COO, Chemexon Chemicals Pvt Ltd (Zimbabwe)

Startup Story

Lilian Mapuranga is the co-founder and COO of Chemexon Chemicals Pvt Ltd a chemical company focused on cleaning and sanitation chemicals. She is an MBA and Chemist with over 13 years industry experience and 4 years in the sanitation industry. Lilian was awarded as a TechWomen Emerging Leader 2014 (Hillary Clinton STEM Initiatives in Silicon Valley), was a ZimTrade EagleNest Top 22 Qualifier. Before Lilian became an entrepreneur, she was a business development manager at Integrated Hygiene Systems. Her tasks were oriented towards developing business, looking for new markets and increasing sales. Her focus was in change management and meeting customer satisfaction, something she has adopted into her own business and has helped her shape Chemexon.

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In Startup Story Tags Zimbabwe, Manufacturing, Green Business
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Vicky Chilli, a South African entrepreneur using film as a tool for social change

January 27, 2024 Melanie Hawken

Vicky Chilli, founder, eKasi Bioscope (Pty) Ltd. (South Africa)

Startup Story

Vicky Chilli is a 31-year-old entrepreneur from Umlazi in South Africa and the founder of eKasi Bioscope (Pty) Ltd. She established a movie cinema in her township and uses film as a tool for social change. She started this project in 2016 at King Shaka High School where she discovered that learners were facing social issues and needed a platform to relate too, open-up and learn. The cinema screens African-inspired movies and the youth watch movies for free. Vicky has screened approximately 20 African-inspired movies indoors and had 1 drive-in cinema.

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In Startup Story Tags South Africa, Culturalpreneur, Social Entrepreneur
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Thaila Botes, a South African entrepreneur creating a hub for surf skate enthusiasts

January 21, 2024 Melanie Hawken

Thaila Botes, founder, Danuz and Charger X (South Africa)

Startup Story

Thaila Botes is the vibrant force behind Danuz and Charger X, a hub for surf skate enthusiasts in South Africa. As a devoted mom, fitness enthusiast, and lover of summer, family, and Jesus, Thaila brings boundless energy to both her family life and her entrepreneurial venture. Discover a journey where fitness, family, and faith intertwine, creating a life uniquely driven by passion and purpose. Welcome to Thaila's world, where each day is a celebration of health, happiness, and the sunny spirit of summer.

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In Startup Story Tags South Africa, Manufacturing, Sportspreneur
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Lunar

Stylish sustainable clothing…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one of th
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Lunar

Stylish sustainable clothing…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one of th Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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